The overview and rankings

Name: Amway

Owners: Richard DeVos and John Van Andel

Type: Health and Wellness, Household Products MLM

Products (Including Pricing): 50 out of 100

Success Stories: 1 out of 100

Price To Join MLM: $69 registration fee + $99 starter kit (optional)

50 PV to remain active = $75+ a month (30 out of 100)

What To Look For In An MLM:

What is Amway?

Amway (America Way) is one of the oldest and most well known Multi-Level-Marketing company that exists. 

It was founded in 1959 and has become the largest company on the Direct Selling News Global 100 list in 2018, with sales of $8.8 billion. They now have products in the health and wellness, beauty, personal care and home products industries. 

The MLM opportunity exists in USA and other areas including:

• Australia in 1971
• Europe in 1973
• Asia in 1974
• Japan in 1979
• Latin America in 1985
• Thailand in 1987
• China in 1995
• Africa in 1997
• India and Scandinavia in 1998
• Ukraine in 2003
• Russia in 2005
• Vietnam in 2008

The MLM opportunity offers everyday people the chance to make money from home. The 3 minute video below explains more about this...

But you're smart enough to realise this is just a sales video. 

So you're probably still wondering... 

Is Amway a pyramid scheme?

Amway is not a pyramid scheme. They have survived numerous lawsuits that claim that Amway is a pyramid scheme (1979, 2009, 2010, 2013)

Amway's IBOs (same thing as a distributor or consultant or associate in other MLMs) can make money by selling Amway products. 

However, the only way IBOs can realistically make enough money to cover their expenses and make a decent income is by recruiting people. 

This makes Amway very similar to a pyramid scheme in disguise...

What is a pyramid scheme?

A company that promises its members payment for recruiting more people rather than selling a product or service. 

These are illegal in most countries because it is impossible for every member to make money. 

Just see the Wikipedia diagram below to see why...

Most MLMs, like Amway, do provide legitimate products so they are not technically pyramid schemes. 

However, many of them operate like a "pyramid scheme in disguise".

This is because the only way for members to make "good money" (over $1,000 a month) is by recruiting lots of people into the MLM. Amway is very similar to this because it is hard to sell enough of their expensive products to cover the costs let alone "be your own boss".

In fact, World Wide Dream Builders has been set up solely to help Amway members recruit more people. 

The 5 minute video below explains this in more detail...

Success is rare with Amway

To tell you the truth... success is hard to find at any MLM company.

Did you know that between 73% and 99% of all MLM representatives lose money?

Now, I know what you're thinking...

"But I can be the top 1%, or maybe Amway is different".

Even if you are in the top 1% and don't lose money, the fact is you will need to make your money by recruiting other people who will HAVE to lose money (and if you're like me you're probably not a fan of leading people down a rabbit hole). 

The only way you can win in an MLM like Amway is by making others lose. 

Amway doesn't release income disclosures anymore but this Amway review will dig into the company in more detail later on. 

For now, let's figure out...

How does Amway Work?

Amway produces hundreds of products that people use everyday. 

They sell these products without needing to spend huge amounts of money on advertising or marketing. Instead, they get everyday people to do this for them.

In return these everyday people (IBOs) get the chance to make commissions and bonuses from any products they can sell. 

In theory, it's a win-win...

Amway products

If you are serious about joining any MLM company then you will need to understand more about their products as this is what you will be trying to sell. 

There are over 350 products offered by Amway in the following categories:

• Nutrition (vitamins, shakes, sports nutrition etc.)
• Beauty (make up, lipstick, foundation etc.)
• Personal care (shampoo, conditioner, moisturiser etc.)
• Home (cookware, air treatment, cleaners etc.)

Amway flagship products

Here's the thing at Amway...

There is no "flagship product". They have so many products that it's hard to tell what their main one is...

The selling point that I see at Amway is that you can buy almost everything that you need for your home and personal use (but I think there's another company that beats them at this... #Amazon).

They currently hold over 800 patents for their products so you can be sure that a lot of research goes into making these products.

But apart from the sheer quantity of products there really isn't anything that makes Amway stand out. The truth is, you can buy very similar products, if not better quality products, elsewhere for a fraction of the price.

Check out the Amway product review 4 minute video below if you want to learn more about what they have on offer...

Can you really make money with Amway?

It's very hard to make any money with Amway. The few people that do make money as an IBO are typically very extroverted people who are good at selling and recruiting people. 

The vast majority of Amway IBOs lose money due to the costs to remain active at the company.

Just like most MLMs there are 2 ways you can make money as an Amway IBO:

1. Sell products and earn a commission (retail - wholesale price)
2. Recruit people and earn bonuses from sales they make

This is the reason that Amway and other MLMs don't get shut down for being a pyramid scheme...

You can't earn money directly from recruiting people.

You technically only earn money from the sales or purchases that your "downline" make... but since you have to buy products just to start as an IBO you do actually make money as soon as you recruit people.

How much does it cost to join Amway?

It costs around $150 to join Amway as an IBO...

There is a $69 registration fee to get started.

It then also costs $99 for the starter kit which comes with:

• $245 value of products
• 10 mini catalogues
• Basic training & marketing materials

But the costs do not stop there amigo...

Amway monthly cost

The monthly costs to "remain active" is what makes most IBOs lose money. 

Just for marketing materials (envelopes, business cards, stamps etc.) and a website it can easily cost $20+ a month before anything else. 

Amway has "live events and trainings" which costs more money to attend and that doesn't even take into consideration travel and accomodation for these events. 

There are even things like their "inauguration bundle", which members are encouraged to purchase when they are released, which costs a crazy amount like $383!

Then there is the monthly sales quota to be eligible to receive the bonuses and commissions from the sales your team makes. You need to generate 50 PV (around $75 of products) each month to stay active as an IBO.

And you need to accumulate 100 PV just to receive any commissions for these bonuses...

That is around $150 worth of products!

So your total costs for your first year will look like this:

• $69
• $99
• $20 x 12 (marketing costs)
• $75 x 12 (product costs)

Total minimum expenses year 1 = $1,228

There are many forums online that suggest IBO's spend over $3,000 per year at Amway... and you can see how!

Amway compensation plan

For some reason MLM companies like to make their compensation plan harder to understand than a drunk Scotsman. 

And Amway takes the biscuit here! They have a 90 page compensation plan... I'm yet to come across one so hard to understand!

So I will do my best to keep this simple...

There are only 2 ways you can get paid from Amway:

1. Immediate income (15-25% commission... retail - wholesale price)
2. Performance bonus (3-25% bonuses from your teams sales)

Just look at that diagram showing you how you can get paid!! Seriously... what the fiddlesticks are they going on about?!

You really don't need to worry yourself about HOW you get paid from Amway. The only think you really need to know to start is WHAT you have to do. Remember all it is:

• Sell Amway products
• Recruit people

And when you really understand the compensation plan you'll see that if you want to earn good money... you have to recruit people (*cough* pyramid scheme in disguise *cough*)

Check out the 9 minute video of the Amway compensation plan below if you want to be confused a bit more get your head around it more...

Or you can read the full 90 page Amway compensation plan here. 

Is Amway a scam?

Amway is not technically a scam as they provide legit products and they pay their IBOs just like they say they will. 

However, some people would argue that because it is a pyramid scheme in disguise then it is really just a big scam as most IBOs lose money.

At the end of the day the choice is yours and the rest of this Amway review will help you to make an informed decision...

Related content:

What I like about Amway

There are a few things that I genuinely like about the Amway MLM...

Key Terms:

• Pyramid Scheme – recruits members via a promise for payment from referring others to the service rather than providing a product
• Affiliate Marketing- Connecting a customer to a product they are looking for and receiving a commission for doing so
• Red Flag - A warning sign

#1 Proven history

Did you know that 1 in 3 MLM companies disappear before they reach their 10th birthday?...

Well, Amway has been in business for over 60 years!

This proves that Amway is not a scam and they are not likely to disappear overnight like many newer MLMs do.

#2 Positive product reviews

You can tell when someone is a genuine customer and they like the products. Dawn even says she has some customer service problems so that is clearly a legit review. 

However, you do also find a ton of reviews from IBOs like this...

If a company has legit happy customers that would use the products even though they are not trying to make money from it, that is a good sign!

If I could only find reviews like Cathic's that would be a very bad sign!

#3 Amway is well known

If you asked someone if they'd like to buy something from Amway, chances are they would have heard of it before. 

That is not the case for most MLM companies. There are hundreds being created all the time and most of them are very small. 

Amway has used some big sponsorships and marketing campaigns to get their name out there.

This means the IBOs can piggyback off of these efforts as people tend to buy from companies they have heard of before.

What I don't like about Amway

So there are some good signs that Amway is not an outright scam. 

However there are some hidden truths that most IBOs find out too late after they have already joined. 

This section will help to open your eyes fully to the challenges and downsides to the company...

#1 Expensive products

This is the first thing I check in any MLM I review. 

It's the first signal to me that the company may be a pyramid scheme in disguise.

Check out their protein shakes prices...

• Amway protein shake = $3.60 per 20g protein
• Highly rated Amazon protein shake = $1.25 per 20g protein

Amway costs 200% more than alternatives. Now, I can almost hear your mind thinking...

"Surely Amway's products are far superior though?!"

Well I thought that too, so I checked it out...

If anything you get far more protein and nutrition from the Amazon protein shakes than you would from Amway. 

Plus, I saw this kind of Amway review from numerous customers...

#2 Hidden monthly expenses

We already discussed the monthly fees to "remain active" as an IBO. 

You need to sell at least $75 worth of products every month to remain active. This is why so many customers feel "pestered" to join all the time...

If you can't sell enough Amway products each month you need to buy them yourself if you want to have a shot of "being your own boss" next month. 

This combined with the high costs means that...

#3 Amway is a pyramid scheme in disguise

Seriously just think about it.

Why would anyone continue to pay 200%+ for something you can easily get on Amazon that you could even argue is better?

The reason is that the IBOs are the main Amway customers because they are being "encouraged" (forced) to "remain active" and buy the products from their upline. They will be told that "it will get easier" but they really mean "stay active so I can keep making money from you."

#4 Can you really make money with Amway?

No, most people cannot make money with Amway. 

Just see what Amway has on their compensation plan repeatedly in small print...

Sure, they made $5,100 profit for the year...

But they lost $480 after they took out their expenses! And this is someone who dedicated their time to Amway, not just trying it out as a side hobby!

#5 No momentum

This is the final nail in the coffin for me.

You can see that the number of people searching for Amway has plateaued over the last few years...

My opinion - Amway MLM

Amway sells legit products that some people seem to quite like. 

But what do I think your chances are of making money from the Amway MLM?...

The expensive products and high monthly costs to remain active means that the only way you'll be able to make money is by recruiting them into the MLM.

And if you need to recruit to make money, that makes the company like a pyramid scheme. And it's impossible for everyone to make money from a pyramid scheme in disguise.

That leaves your ethics and morals with a tough choice...

Should you really give Amway a shot and try to make money knowing that the people you recruit will be very likely to lose money?

How I make passive income online

MLMs are technically not scams or illegal. However, I'm not a fan of them because of the restrictions to the expensive products you have to promote.

Once I learnt about affiliate marketing, I realised it's a far superior business model because:

• You can promote anything you want and truly own the business
• You never need to sell to friends and family
• It's completely free to start

In 2018 I had no idea what affiliate marketing was.

But I went from a full time PE teacher to making a passive income online within one year...

If you want to discover how I did it then check out this special video I created which explains exactly how.