February 26, 2020

Can You Really Make Money Selling LuLaRoe? Your Odds Are Not Good

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So someone has probably introduced LuLaRoe to you as a great way to "be your own boss". 

But you're still wondering... can you really make money selling LuLaRoe? Or is it just a pyramid scheme scam?

LuLaRoe MLM Review- Can you really make money selling LuLaRoe

This honest LuLaRoe MLM review, with videos, will expose the company for what it really is. This will help you to make an informed decision if it's something you are interested in starting or not.  

LuLaRoe Review

The overview and rankings

Name: LuLaRoe

Founders: DeAnne Brady & Mark Stidham in 2012

Type: Clothing MLM Company

Products (Including Pricing): 75 out of 100

Success Stories: 1 out of 100

Price To Join MLM: $499 + over $350 monthly sales quota (1 out of 100)

What To Look For In An MLM:

  • Low start-up fee & maintenance cost
  • High-quality affordable products
  • You don’t have to carry inventory
  • An affiliate-like system 
  • Generous compensation plan
  • Company is in the early momentum phase

LuLaRoe Pros

  • Focus on selling products
  • Positive product reviews
  • Warranty

LuLaRoe Cons

  • Very hard to make money
  • Hidden monthly expenses
  • Stockpiling
  • Pyramid scheme in disguise?
  • Downward trend

Summary: LuLaRoe is an MLM company that sells a range of clothing, mainly for women. 

It's possible for everyday people to join the company as a "consultant" and sell these clothes on to other people to earn a commission. They can also "build a team" of consultants below them to earn bonuses from the sales their team makes.

However, most people that join the company lose money because they need to sell $350 worth of clothes every month to remain active. This means most consultants end up stockpiling tons of LuLaRoe clothing and are unable to sell all of it to friends and family.

Make Time Online Rating: 25 out of 100 

Recommended: No (but it could work for fashion bloggers with a large following)

What is LuLaRoe?

LuLaRoe is a clothing Multi-Level-Marketing company.

It was founded in 2012 by DeAnne Brady and her husband. But I don't think she ever expected the explosive growth of the company to happen like it did. 

The company made approximately $1 billion sales in 2016 and had over 80,000 distributors in 2017.

These distributors have been sold the dream of "becoming financially free" by selling LuLaRoe clothing.  

You can learn more about how LuLaRoe could help you live the "American Dream" in the 5 minute video below...

But you're smart enough to realise this is just a sales video. And just because the company seemed to be doing well in 2016 it doesn't mean it is today! That's why you're on this page!

So you're probably still wondering...

Is LuLaRoe a pyramid scheme?

No LuLaRoe is not a pyramid scheme because it's possible for "consultants" to earn money just by selling LuLaRoe's clothing. 

However, can you really make good money just by selling LuLaRoe?

Not really!

This LuLaRoe review will explain why you can't realistically make good money just by selling clothing later.

For now the question you should probably be asking is...

Is LuLaRoe just a pyramid scheme in disguise then?

What is a pyramid scheme?

A company that promises payment to its members for recruiting more people rather than selling a product or service.

These are illegal in most countries because it's impossible for every member to make money inside a pyramid scheme. 

You can see why in the Wikipedia diagram below...

Most MLMs sell legit products.

However, it's very hard to make good money or just "break even" inside many MLM companies unless you recruit a lot of people.

That is still the case for LuLaRoe although they have made some changes to the company to help consultants break even quicker. 

This makes LuLaRoe like a pyramid scheme in disguise. You can learn more about how to spot these companies in the 5 minute video below.

Success is rare with LuLaRoe

The truth is that success is hard to find in any MLM company.

Did you know that between 73% and 99% of all MLM representatives lose money?

MLM FTC Fact Stat

LuLaRoe's income disclaimer doesn't include any sales that their consultants made because they mainly sell them in person rather than online. This makes it hard to track their profit from each sale.

However, their 2015 income disclaimer proves that only 3% of consultants made a bonus paycheck of over $1,000 in a month. 

With the expensive starting costs and monthly sales quotas to hit you can see that LuLaRoe fits into the stats above.

How does LuLaRoe Work?

LuLaRoe produces a wide range of clothing items. 

But rather than spending loads on marketing and advertising each month, they get everyday people to sell the products for them.

These everyday people ("consultants") have the opportunity to make money from home by selling these products and recruiting more people into the company. 

So it sounds a bit like a win-win, right?

LuLaRoe products

If you are serious about joining any MLM company, then it's crucial that you understand the products because this is what you will be selling. 

LuLaRoe has hundreds of different items of clothing under the following categories:

  • Womens collection (bottoms, denim, dresses, layers, leggings, skirts, tops)
  • Denim
  • Elegant collection
  • Valentines collection
  • Mens collection
LuLaRoe MLM Review- Can you really make money selling LuLaRoe

This type of MLM company is pretty rare to find. You can find hundreds of health and wellness MLMs such as Purium, Shaklee and Le-Vel Thrive or beauty MLMs such as SeneGence, Younique and Beautycounter.

There are other fashion based MLMs such as:

But you can see that LuLaRoe is quite unique in that sense.

The pricing of the clothing ranges from between $20-$65 (with the wholesale price being around 20-50% cheaper) as you can see below...

LuLaRoe MLM Review- Can you really make money selling LuLaRoe

But the main selling points for LuLaRoe compared to high street lenders will be their...

LuLaRoe Maxi Skirt - flagship product

LuLaRoe's first item of clothing was their Maxi skirts...

LuLaRoe MLM Review- Can you really make money selling LuLaRoe

They offer a huge range of sizes, designs and colours.

The big selling point is that their clothing is unique. You won't be able to find these items in regular retail shops on the high street. 

Watch the 7 minute video below if you'd like to learn more about the special Maxi skirts...

Can you really make money selling LuLaRoe?

It seems that only the people who turn their house into a LuLaRoe store, are extroverted and focus on recruiting a lot of people make good money from selling LuLaRoe. 

It is possible, but it's clear that the vast majority do not make good money selling LuLaRoe.

There are 2 ways you can make money as a LuLaRoe consultant:

  1. Sell their clothes
  2. Recruit people into your "downline" to earn bonuses from the sales they make or clothes they buy

The reason that LuLaRoe avoided being called an outright pyramid scheme in the 2017 lawsuit was because consultants can't make money by recruiting people directly. 

They only make money from the sales that their recruits make.

How much does it cost to join LuLaRoe?

It costs $499 to receive 65 pieces of clothing and become a LuLaRoe consultant...

Cost to start at LuLaRoe

There has clearly been a big change to some parts of the company since the lawsuits. 

It appears that it used to cost upwards of $5,000 to start!!

So $499 seems much more reasonable, but the costs do not end there...

LuLaRoe monthly cost

Consultants need to sell $350 worth of clothes every month to "remain active". 

If you cannot sell this amount you will need to purchase the clothes yourself...

Can you make money selling LuLaRoe

You can see that Consumer Reports shows that is still the case today.

Many consultants are unaware of this when they join and then get pressured by their "upline" to buy the products so they remain active. Many MLM distributors tell their downline that "it will get easier" when they are really saying "please keep buying clothes as you're paying me some good commissions". 

The minimum expenses you need to be prepared to pay in your first year are:

  • $499
  • $350 x 12

Total 1 year cost = $4,699

And this is before you allow for any storage space, marketing materials such as postage and packaging or anything else. 

Yes, you can offset these costs by selling the products. But many distributors end up with thousands of dollars worth of products that they can't flog, as you'll find out later.

LuLaRoe compensation plan

For some reason most MLM companies make their compensation plan harder to understand than solving a Rubik's cube blindfolded. 

LuLaRoe is no different.

So I will try to keep this simple...

There are 3 main ways you can get paid from LuLaRoe:

  1. Retail commissions (20-50% it depends on what you sell it for)
  2. Override bonuses (bonus for sales your downline makes 1-5%)
  3. Fast start bonus (sell $5,250 each month for your first 3 months)
is LuLaRoe a pyramid scheme?

That is a screenshot of the LuLaRoe Leadership Bonus plan. It's how you will "graduate up the ranks".

If that doesn't look like a pyramid scheme in disguise to you then I'm not sure what does!

There's no point in making this harder to understand than it needs to be. All you need to know is WHAT you need to do to make money:

  1. Sell clothes
  2. Recruit people

That's all there is to it. 

The 18 minute video below goes into more detail about the compensation plan if you want to know more...

Or you can find the full 18 page LuLaRoe compensation plan here. 

Is LuLaRoe a scam?

Technically LuLaRoe is not a scam.

They sell legit clothes and their consultants are paid exactly like they are told they will be. 

However, there has been a lot of controversy around this MLM for being a pyramid scheme and dishonest to people joining. 

But all that matters for you is if this seems legit and if it can work for you. The rest of this review will help you to decide if you can really make money selling LuLaRoe or not...

Just to be fully transparent with you, I am not a distributor myself and I do not endorse LuLaRoe in any way.

I have researched the website, testimonials and information on the Internet to get to the bottom of what this program genuinely does. This is because I have been burnt from programs just like this in the past and I want to prevent others from making the same mistakes. If you’d like to learn how to “Spot an Online Marketing Scam” then click the highlighted text.

Related content:

Want to make passive income online with a fashion website?

In 2018 I had no idea how to make money online. I was a full time PE teacher with no marketing skills or online experience.

I fell for scams along the way but I've managed to create a growing passive income online. 

I've created a special video that explains exactly how I've done it...

Mike Beatty

What I like about LuLaRoe

There are some things that I like about LuLaRoe compared to other MLMs out there...

Key Terms:

  • Pyramid Scheme – recruits members via a promise for payment from referring others to the service rather than providing a product
  • Affiliate Marketing- Connecting a customer to a product they are looking for and receiving a commission for doing so
  • Red Flag - A warning sign

#1 Focus on selling products

Now, I don't know if this has been something that they have changed since the pyramid scheme accusations. 

But this is genuinely encouraging people to sell their products rather than just recruit...

LuLaRoe focus on selling

So you can only get promoted to sponsor people after you have generated a minimum of $10,000 retail sales and completed 10 "pop-up boutiques". You can also see that a pop up boutique is not as fancy as it sounds in the 3 minute video above.

However, some people will be encouraged to buy this amount of products themselves so they can start "sponsoring people" and make the "real money" quicker.

The fact is that even if you use a "pop up boutique" it doesn't guarantee any sales. After all, you need a demand for it and it won't be legal to pop these up in city centres!

#2 Positive product reviews

You can see on review sites like Sitejabber that some people genuinely do love the clothes...

LuLaRoe MLM Review- Can you really make money selling LuLaRoe
LuLaRoe MLM Review- Can you really make money selling LuLaRoe

To be honest, nearly every complaint I've seen is to do with customer service, refunds or the MLM business. 

It's very rare to see people complain about the clothes. 

When a company has great products that always helps them make sales! They're also not overly expensive like many other MLM products.

#3 Warranty

There is apparently a 6 month warranty for a full refund of any undamaged clothes...

is LuLaRoe a pyramid scheme?

I initially thought this is a great sign as you can at least get your money back for clothes that you can't sell...

But then I found this (and lots of similar complaints on BBB)....

What I don't like about LuLaRoe

So there are some hidden truths that are important to be aware of before diving in.

After you read this section at least you will be aware of all the red flags around the company and you can make a more informed decision if it's for you or not...

#1 Can you really make money selling LuLaRoe? Nope, here's why...

So we've already figured out that you need to allow close to $5,000 of expenses for your first year as a LuLaRoe consultant. 

Well, check this out...

You can see the truth in plain sight in the 2015 LuLaRoe income disclosure

The average bonus for consultants was $424.81.

So you spend at least $4,699 on products and that's your bonus?

Yeah of course you can sell a few dresses here and there. But it is a FACT that almost every LuLaRoe consultant has a house full of clothes they need to try and sell! Watch any YouTube video and you will see rows of clothes hanging up that they need to sell. 

And only 3.6% of consultants made a bonus of $1,000 in a month or more! 

Could you quit your full time job from $1,000 a month?

#2 Hidden monthly expenses

This is the MAJOR red flag about the company and one I hope you are aware of by now from this LuLaRoe MLM review...

Can you make money selling LuLaRoe
Can you make money selling LuLaRoe

If you want to earn any bonuses from the sales that your "downline" make then you will need to sell $1,950 worth of clothes EVERY month!

That is insane!

I've reviewed a lot of MLM companies and I have never seen anything like this!

It now makes sense why so many consultants end up...

#3 Stockpiling- you need to become your own "LuLaRoe shop" to make money

It's not even funny how many LuLaRoe consultants I saw on YouTube that have a house like this...

LuLaRoe MLM Review- Can you really make money selling LuLaRoe

It's just bananas!

How can anyone think that it's OK to have this many clothes that they need to sell in person?

How many friends and family members do they have?!

If you were located in the center of New York, then yes of course you could sell this... but from your own home?! Really?

And these are not sales people. They are everyday people like you and me trying to sell thousands of dollars worth of products from their own home every month!

If it was done online, then at least you could use the power of the internet to help you.

#4 Is LuLaRoe a pyramid scheme in disguise?

Just watch the 3 minute news video below...

In 2017 LuLaRoe was accused of being a pyramid scheme with a class action lawsuit.

There are a lot of consultants who have lost thousands of dollars to LuLaRoe with the dream of becoming their own boss.

But this dream is simply impossible unless you recruit a lot of people. 

And any MLM that requires you to recruit a lot of people to make money is a pyramid scheme in disguise. And most people lose money inside these schemes... even if you do make money you will do it at the expense of other people that you "recruit" 99% of the time.

#5 Downward trend- most people are jumping ship let alone joining!

Google Trends reveals the final nail in the coffin for LuLaRoe...

LuLaRoe MLM Review- Can you really make money selling LuLaRoe

When you compare how many people search for Farmasi each month you can see how some MLMs are building gradually over time.

If the trend is still going up for an MLM then you could potentially piggy back off this interest to sell products and recruit people. However, LuLaRoe is going the wrong way. 

There are also over 440 complaints on BBB about LuLaRoe and it really seems like the company grew far too quickly for them to keep up. 

It's basically a mess now!

is LuLaRoe a pyramid scheme?

Ready to make passive income online with a fashion blog?

In 2018 I had no idea how to make money online. I was a full time PE teacher with no marketing skills or online experience.

I fell for scams along the way but I've managed to create a growing passive income online. 

It's possible to use these skills to create your own fashion website and generate income every month online.

Mike Beatty

My opinion - Can you really make money selling LuLaRoe?

What do I honestly think your chances are of making any money from LuLaRoe?...

I think LuLaRoe used to operate exactly like a pyramid scheme. 

They have made serious changes but these changes mean that if you want to make money you basically have to set up a full LuLaRoe shop in your house to make any money... and then recruit people.

The whole company seems to be a mess now and there is far too much bad publicity for it to recover any time soon.

Other people will be wary about them and you will need to get other people to join if you want to make money.

How I make passive income online

MLMs are not scams or illegal. However, I'm not a fan of them because of the restrictions to the expensive products you have to promote.

Once I learnt about affiliate marketing, I realised it's a far superior business model because:

  • You can promote anything you want and truly own the business
  • You never need to sell to friends and family
  • It's completely free to start

In 2018 I had no idea what affiliate marketing was.

But I went from a full time PE teacher to making a passive income online within one year...

Mike PE teacher to Passive Income Online

If you want to discover how I did it then check out this special video I created which explains exactly how. 

Ready to make passive income online?

In 2018 I had no idea how to make money online. I was a full time PE teacher with no marketing skills or online experience.

I fell for scams along the way but I've managed to create a growing passive income online. 

If I can do it, anyone can.

Mike Beatty

About the Author

Mike Beatty has built a passive income online whilst working as a full-time PE teacher without any marketing or technical experience. Learn more about how he's done it here.

Mike Beatty

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  1. Hi, I would like to give thanks for this post. It’s a very authentic post that you shared. It helps me to make the right decision if I want to join an MLM company. In this post, you have done a great job to disclose all the things related to the MLM company. I think it helps other people if they want to join any MLM company. And for that reason, I would like to share this post with other people.
    Thanks again for this valuable post. Great work and keep it up!

  2. Just because it’s a quality product doesn’t mean that it’s a good idea to work for them. I think you gave a good overview of what people should expect with this company. Honestly, it’s a shame the way it all works. There are too many gullible people that are being duped into this kind of stuff. And it’s sad, because it’s a lot of money that they’re losing. But from another angle, they should have perhaps known better, especially now that complaints are more.

    1. Very true Faheem. Without knowing all the hidden truths it is very hard to tell how good an opportunity is though. I hope this can help people see the true pros and cons

  3. This is a good one. I must first commend the time and energy that you have put into making this website with nice templates and finding time to write an article on lularoe platform. the stress that is involved in engaging this platform is just too much otherwise i would have loved to engage

    1. It’s certainly not easy to make money from LuLaRoe. There needs to be a lot of selling and recruiting to do it

  4. hello, it is a great and nice feeling to know that someone will create a great website like this and also create a write up on an article like this. lularoe was first introduced to me by my colleague and i knew from the onset that it was MLM. the incentives gotten from this platforms does not count as only the early people benefit

    1. Yeah I agree Benny. I don’t think you HAVE to be one of the “early adopters” to benefit but that certainly helps. The truth is you can make money but you will have to recruit a lot of people that lose money to do so. 

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