July 30, 2019

Starting From Zero Review- Easy eCom Money Opportunity or Scam?

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In the spirit of full transparency, know that this Starting From Zero review contains affiliate links. This means if you make a purchase through these links, I may receive a small commission at no extra cost to you. In fact, you will often receive a discount or bonus signing up fee! Click here to read my full disclosure policy.

Starting from Zero Review

You probably know that many people make money online today.

Fred Lam promises to show you how it’s possible for you to do exactly this with his $1.99 ebook on Drop Shipping.

This Starting from Zero review will reveal the truth behind the book and what you should expect before you jump in.

Starting From Zero Review- The Overview and Rankings

  • Name: Starting From Zero
  • Owners: Fred Lam (60 out of 100)
  • Website URL: startingfromzero.com
  • Type: eCommerce Dropshipping ebook
  • Training in the book: 15 out of 100
  • Success Stories: 40 out of 100
  • Price: $1.99 + $400+ upsells
  • Maketimeonline.com Rating: 38 out of 100

Pros and Cons


  • Real testimonials
  • Show you how Fred Lam made money from eCommerce
  • A genuine way to start an eCommerce business


  • Upsells and monthly payments make the training quite pricey
  • eCommerce businesses can be quite expensive to set up effectively
  • Screenshots in the book become outdated very quickly

What is Starting From Zero About?

It is a book that explains the basics behind making money with an eCommerce business… specifically a drop shipping company.

eCommerce (or electronic commerce) is basically when someone sells a physical product online.

The biggest benefit of dropshipping is that you don’t need to own any stock until you make a sale.

5 steps to success

The book will take you through the 5 step system to success that Fred Lam has personally used.

What’s the 5 Step System to Success?

Fred makes the system sound easier than ABC…

  1. Store creation
  2. Inventory Arbitrage
  3. Targeted Visitors
  4. Profit Multiplier
  5. Rinse & Repeat

The book goes into more detail about what each step involves.

1. Store Creation

Fred will show you how it’s possible to set up your website store in minutes. There are a lot of screenshots in this section to show you what to do.

If you’d like to see how it’s possible to get a website up and running check out “How to Build a Website the Easy Way… in Under 30 Seconds

2. Inventory Arbitrage

This is where dropshipping beats previous forms of eCommerce stores. It’s possible to set up without owning any stock or physically shipping anything yourself.

3. Targeted Visitors

This section particularly mentions one strategy and one place you need to go.

Spoiler alert- it’s Facebook advertising!!

The book goes into more detail about how to do this effectively but you’ll really need the upsells to learn the most about this section.

4. Profit Multiplier

This part of the book will show you how to scale and ask your customers for more money whilst providing real value. In marketing terms, this is called a sales funnel, and funnily enough, this book is actually a sales funnel for Fred Lam.

  • It also shows you some alternatives to multiply your profit:
  • How you can create micro-niche websites
  • How it’s possible to sell your website
  • Mentions it’s possible to outsource things too

Again it kind of skims over this topic though.

5. Rinse & Repeat

Either create a new one or scale it up.


Once you can use the 5-steps effectively there’s nothing stopping you from

What’s the Real Price and What does it Include?

As you can probably tell from the price of the book it’s not where it ends!

Yes, it’s possible to get your dropshipping business up and running purely from reading the book. However, you will need to spend a lot of time and money on trial and error with things like Facebook advertising (to drive traffic to your store) and how to systemise things properly.

This is why the book leads onto some other courses you can purchase from Fred Lam (aka upsells).

Starting from Zero upsell

Here are the upsells that Fred Lam has in place:

  • Front End: $1.99 Audiobook
  • Order Bump: $27 – B.S. Framework 6 Step Guide
  • Upsell 1: $147 – eCompreneur for 90 days then $49/mo
  • Downsell 1: $1 trial 7 days then $49/mo
  • Upsell 2: $197 – Masterclass Training
  • Downsell 2: $79 x 3 months.

As you can see the total investment after 3 months is well over $440.

Is Starting From Zero a Scam?

There are two main ways an online course can be a scam:

  1. Take your money and run off into the sunset, never to be heard from again
  2. Provide some information but it doesn’t live up to the promises

It’s certainly not like scam number one. However, it’s not completely honest upfront with the investment you will need to make.

Plus, there are some people that have done extremely well from Fred Lam’s training.

Just to be fully transparent with you, I have read the book but I have not purchased the upsells myself. Therefore I will stop short of calling it a scam.

I have researched the website, testimonials and information on the Internet to get to the bottom of what this program genuinely does. This is because I have been burnt from programs just like this in the past and I want to prevent others from making the same mistakes. If you’d like to learn more “Ways to Spot an Online Marketing Scam” then click the highlighted text.

Related content:

Starting From Zero- The Good

The more you read this Startinfrom Zero review the more you will see there are some of the good parts to the book…

#1 Real Testimonials

It’s clear to see that there are real testimonials.

There are also some big names (including Rich Dad Poor Dad’s author Robert Kiyosaki and Grant Cardone) the recommend Fred Lam’s training. Certainly, take these with a pinch of salt though.

Starting from Zero Review

The video and written testimonials make it clear that there are real people that have benefitted from Fred’s training. There is no sign of these being paid actors as are often seen on scam courses.

#2 Fred Lam has Actually Done This

I know it’s easy to fake a screenshot about how much you earn online.

However, when you combine the below screenshot to what other people say, it’s hard to argue that Fred knows his stuff!

Fred Lam Income

Just see what Anik Singal (another credible online marketer) has to say about him.

#3 Low Business Startup Costs

One of the big attractions about many online businesses is the low start-up costs.

You could purchase the training, waste loads of money on Facebook ads, purchase your online store and companies to handle the shipping and still have only spent a few thousand dollars.

Most physical businesses will need 10’s of thousands of dollars just to start.

Starting From Zero Red Flags

The support offered with the product. Is there a community, forum, personal support, do the owners support it.

Key Terms:

  • Black Hat Methods – Using lies and unethical methods to make someone buy something
  • White Hat Methods – Being honest and genuine to help people make informed decisions about purchases
  • Dropshipping – when a store sells a product it purchases the item from a third party and ships directly to the customer
  • Affiliate Marketing- Connecting a customer to a product they are looking for and receiving a commission for doing so
  • Red Flag – A warning sign

#1 Upsells

Chances are you got drawn in by the $1.99 price tag on the book.

However, if you want to be successful with a dropshipping company without wasting loads of time and money figuring it out yourself it would be wise to get the proper training.

Fred doesn’t make this clear in the sales page of the book.

To get set up properly you will likely need to spend at least $400 and $49 monthly. Not to mention the cost of hosting your online website and Facebook ads.

Starting from Zero upsell

It can quickly add up to a lot of money, so it’s wise to be aware of this from the start.

#2 Outdated Screenshots

The book has many screenshots to show you step by step how to set up your online store etc.

However 3rd party online websites change their layout so regularly that it’s very likely the screenshots will not match what Fred shows you in the book.

Obviously, the audiobook will be no good for these either!

#3 Clickbank Product

Often this is seen as a bonus as Clickbank provides a 60-day money-back guarantee.


However, ClickBank is quite well known for promoting scams, particularly in the make money online space. Check out this “5 Minute Profit Sites review” or my “Blast4Traffic review“.

#4 eCommerce Business

eCommerce is definitely a great way to make money online. Many people have become super successful with it.

But here are some things to be aware of before diving into an eCommerce business:

  • Financial risk- need to pay for adverts (for traffic), hosting etc.
  • Often need to bulk buy the product (not in dropshipping’s case!)
  • Manage/ rely on it being stored and shipped somewhere else
  • Provide customer service
  • Refunds & returns can become a problem

Due to the reliance on 3rd party companies if they were to not exist anymore you wouldn’t have a business left at all.

Hence, this is why Fred’s worst nightmare happened and his business collapsed overnight!

Starting from Zero scam

Check out my chat with “Jeremy Ong from Hustlr” on why he has moved away from his $70k/ month eCommerce business and has started an affiliate marketing business instead.

Related content:

My Opinion – Starting From Zero

Fred Lam clearly knows his stuff.

It’s certainly possible to be successful with a dropshipping business but you must be aware of the true costs before staring.

Just see how many people Fred Lam has already helped…

Starting from Zero Review

Personally though, I found that affiliate marketing outweighed the benefits of dropshipping:

  • The start-up costs are minimal (less than $350 for a year for everything you need)
  • It’s possible to scale the business to as big as you want (check out my chat with Jeff and Ben on “How to create a $240k/Month Business using Affiliate Marketing
  • You can build a personal brand around something you are passionate about rather than selling random products

But saying that, dropshipping may be a great fit for you. Click here to find out more about Starting From Zero. It is a great way to learn whether dropshipping is something you are interested in.

An Evergreen Strategy That Brings You The Money

It wasn’t that long ago that I was still trying to figure out how it’s possible for people to make money online.

The biggest issue I found was that most systems either required a load of time, money or for you to sell to all your friends and family. I wanted to find a passive system that had a few things:

  1. I could work on when I wanted (I was still in a full-time job)
  2. Didn’t cost a fortune to start and maintain
  3. Didn’t need me to sell stuff to my friends and family

It was in September 2018 that I found the system that I still use today to make passive income and have since quit my full-time job.

The best thing about it is:

  • It’s free to start
  • Customers are brought to you that are already interested (just think about how you found this review… there was no money or time spent from me promoting this!)
  • You get me as a personal coach to help you on your journey

When you try out this program you will see why so many people recommend it.

No credit card details required

Starting From Zero: The “MakeTimeOnline” Final Word

As you come towards the end of this Starting from Zero review you will realise the book is definitely not a scam.

But it’s important to be realistic about your expectations. It won’t be possible for you to create a thriving dropshipping business just from investing in a $1.99 book.

If you have any questions and I mean any questions about Starting From Zero, please leave them below. If you have used or currently are a member please also add your opinions below.

Keep changing for the better,


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    About the Author

    Mike Beatty has built a passive income online whilst working as a full-time PE teacher without any marketing or technical experience. Learn more about how he's done it here.

    Mike Beatty

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    1. I was excited about this review because I do Listen To Fred Lam and Since I know that you can see some results curiosity will take me there..Lol 

      I just like the guy and then maybe when I finish the training I can write a comprehensive report about him $440 is not much compared to a guy who wanted me to pay $3,500 to lose weight.  Thank you for this in-depth review it was very informative.

      1. Too true!! The point I was making is that it is a lot more than the original $1.99. 

        It’s really just a clever marketing strategy to get people “hooked” and feel like they have bought into it already. 

        Fred Lam is legit and he is a great guy to learn from if drop shipping is your game, so no worries there. 

        I hope it helped!

    2. Amazing! Thanks for not wanting others too to get burnt from unhealthy and unfaithful platforms.  I have heard about a lot of programs and have also been involved in some that have scammed me make me waste my time and many so many times but I won’t stop trying because I know breakthrough is nearby, I have wondered about how investing in a $1.99book will make me rich but after reading this review, I feel enlightened and educated about the starting from zero platform. This research has helped me in my decision taking process to know that this platform is not so healthy for me. Thanks

      1. Glad it could help Willy. 

        It’s not a bad way to learn more about dropshipping and e-commerce. Fred Lam is legit, it just may not be everyone’s cup of tea. 

        Thanks for checking it out

    3. The website gives an extensive review of a business, Starting From Zero, that offers a book to explain drop shipping. The review is well organized, with bullet points and a  numbered list of the pros and cons of this business. Reading the review gives you a fully informed and honest appraisal, so you can decide if it is for you. The basic message is that you should know all the facts before jumping in. At the end, there is a recommendation for WA. I especially appreciated the honesty and openness of the review.

      1. Hi Judy,

        Thanks for the kind words, I hope it helps. It’s more an alternative for people that don’t want to start a dropshipping business. 

        Both models work great it’s just up to personal preference. I remember looking into dropshipping, but just not feeling passionate about it. I wish someone had told me about affiliate marketing sooner!

        Take care,


    4. It always makes me feel ripped off when I buy a book that is supposed to be an authoritative book on something and then it just skims over the steps and end up with just upsells.  I’m glad that it isn’t a total scam but it certainly isn’t what its promoted to be.  I would hate to rely on 3rd parties in order to make sales – there is no way to know if they will be in business tomorrow.  Thank you for a very thorough of this book and the platform it is built on!

      1. Totally agree! It would just be much better if everything was made clear upfront rather than learning it’s only a half-hearted product halfway through, I hope it helped

    5. It is too bad that Starting from Zero chooses Facebook ads as the means to get traffic. There are so many other alternatives which a newbie or oldbie can use to drive traffic to their eCommerce store. Considering how easy it is to enter the dropshipping business, there is tons of competition for site visitors ready to buy. At least, for the low price of $1.99, a buyer can get an idea of whether to pursue a dropshipping business or not. However, before committing to Fred Lam’s upsells, they should learn all they can first. 

      1. Great point well made Glen,

        It’s easy to get an idea of whether eCom stores are worth it just from the low priced book. 

        From there they can do their own research about the method to learn.

    6. Great Article!
      I feel Fred Lam is a Great content creator, business mentor and goal-getter, course creator an author a BMW marketing head at age 20 and his history of starting as a dishwasher is incredibly inspiring to say the least.
      I agree with you, the book itself is not a scam. Every tip is the book is definitely legitimate. It ultimately comes down to you and how you implement these in your situation and like you cannot expect to create a million dollar business just from reading one book.
      Overall a very informative article. Will Look Forward to More Articles like This in the Future. Consider me a new Fan!

    Comments are closed.

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