January 26, 2019

F.U. Money Book Review- Dan Lok Knows the Secret

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In the spirit of full transparency, know that this F.U. Money book review contains affiliate links. This means if you make a purchase through these links, I may receive a small commission at no extra cost to you. In fact, you may receive a discount or some money for free! Click here to read my full disclosure policy.

As you read every word of this F.U. Money book review you will discover how to make as much money as you want and live your life as you please. 

F U Money Review

Imagine what it would be like to live your life knowing that you can do what you want when you want. 

It does beg the question…

“Why doesn’t everyone live life this way?”

You don’t realise it yet, but in the next 2 minutes, you’re going to learn how this is possible for ANYONE to do.

F.U. Money Book Review- The Overview and Rankings

  • Name: F.U. Money- Make as Much Money as You Damn Well Want and Live Your Life as You Damn Well Please
  • Author: Dan Lok – 88 out of 100
  • Originality: 85 out of 100
  • Practical methods: 75 out of 100
  • Enjoyability: 96 out of 100
  • Price: Kindle $8.50 | Audiobook $19.59 | Paperback $13.33
  • Maketimeonline.com Rating: 86 out of 100
F.U. Money book review

Pros and Cons


  • Straight talking no BS approach to the book
  • Motivating and makes you want to take action
  • Shows the 9 characteristics of the ideal business
  • Can help you to assess what you’re doing and whether it is scalable
  • Opens your eyes to the possibilities in the world right now
  • Great tips on Internet marketing


  • Some people may take offence to the straight-talking approach
  • He pretty much spells out the best business model (but doesn’t provide practical tips for how to start… so it leaves you wanting more)
  • Points you in the direction of his website (I expected to see a course or something sold but it’s just his book)

Who is This F.U. Money Book Review for?

Now, let me ask you this…

Are you ready to take action?


Not just kind’ve think you’re ready.

It may sound wishy-washy but this book really is for people who are ready to make a BIG change in their life. 

It is especially for:

  • Internet marketers
  • People ready to take action
  • Those On the path to financial independence retire early (FIRE)
  • Somone fed up in the job or working for someone else
  • People that WANT to learn new skills
  • An entrepreneur wannabe
  • A business owner

So read on to find out what you can learn from the book…

What’s F.U. Money About?

F.U. money is the amount of money you make where you can literally say “fuck you” to anyone you want without consequence.

It’s about freedom!

Dan Lok mentions how he really does enjoy the free things in life. 

Such as a good conversation with a friend.

However, he points out that reaching this F.U. money stage allows the freedom to do these things more often. 

Is this starting to sound familiar?

Dan Lok came to America with no money, no connections and without being able to speak English. He’s now a self-made millionaire and he was born in 1981!

The thing is most people won’t reach this stage due to three things:

  1. Myths about money
  2. The mindset 
  3. No plan

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The Seven Golden Keys to Internet Riches

There are some amazing lessons in this book but if you’ve read anything on make time online before you will know how important making money online is in today’s world.

So here are Dan Lok’s seven golden keys to Internet riches:

#1 The Market Comes First

And as you absorb this information you will realise that this is the most important key to being successful in any business, but especially an online business.

Research what your market is ALREADY spending money on. 

Not what you think they would like!

Here are a few questions to ask yourself:

  • Is the market already selling something similar to what I’m thinking of selling?
  • Are people looking for something for FREE, or do people buy this?
  • Is the market big enough?
  • Can I joint venture with existing partners?
  • Am I going to be able to drive traffic to my website and get people to buy my products?

Sell somehting that is already proven to sell. If you want to find where money is being made, look no further than where moeny is being spent

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#2 Create a simple website that SELLS

Little by little you begin to realise your website MUST be built to sell. 

It doesn’t matter how professional it looks or how many visitors you get each month. 

You will only get one shot at turning a visitor into a customer so everything should be built to do one thing:


#3 Build a business

Now, I can almost hear your mind saying “but I don’t want to push sales on people”.

As you keep reading this article you are beginning to realise that creating a simple website that sells doesn’t mean you have to do this.

Assets in the online world are:

  • Customer lists
  • Products
  • A brand

Are you beginning to see that building trust and a customer list is just as important (if not more important) than selling?

Yes, you only get one shot to impress a visitor but that doesn’t mean you HAVE to sell to them straight away. 

Building a relationship and SOLVING their problems can only be done if you stay in contact with your readers.

Small distinction, BIG difference.

#4 Create multiple income streams- not loads of different businesses

Have you noticed yet that a lot of people in the online world have different websites with different niches?

The issue is that people often drive themselves crazy in the process of jumping into one market and another. 

Dan Lok recommends you to sell to one market and serve the needs of ONE group of people

Exhaust every way to make money within that one market.

If you can do this you will make more money than if you jump from one market to the next.

Note- some BIG time online marketers may have different niches and markets. 

The best ones will only do this AFTER they are successful in one market. 

How do they do this? Read #5…

#5 Leverage TIME and resources of others

The best online businesses know how to leverage their time. 

And we know how important time is now, don’t we?

Time is more important than money. You can always get more money, but you can never get more time.

The beauty of the Internet is that it’s so easy to outsource different tasks and make the most of other people’s experience and time. 

Dan Lok even says it himself…

He’s not a techie. 

He doesn’t know how to code.

Websites like upwork.com mean he can easily outsource this to someone else 

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#6 Use your personality to sell

People buy from people they know and LIKE.

You have to be able to use your own personality on the Internet. 

Write the way you talk.

Communicate one-on-one, not one-to-many!

Be who you are but AMPLIFY it!

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#7 Position your business for automatic growth

Leverage the power of the Internet!

Use autoresponders to set up valuable content to be delivered to your customers.

Build this email list 24/7 with enticing opt-in boxes. 

How many times have you heard the money is in the list?

Get other people to do the tasks you don’t like (writing, editing, proofreading, advertising etc.)

This will allow you to…

Do more of what works rather than trying to fix what’s broken.

Now, let me ask you this. 

Where do you spend most of your time?

F.U. Money book review

My Final Opinion of F.U. Money

Wouldn’t it be amazing if you could wake up and choose what to do EVERY day?

This is another book that I know will rustle people’s feathers. 

Dan Lok is blunt and will make you question some of your life decisions. 


It’s up to you how you take this though. 

You can either become offended or really think about how you can use this information. 

Are you beginning to see that Dan Lok shows another way how financial independence retire early (FIRE) doesn’t have to be a distant dream? 

It can become a reality quicker than you think.

And have you noticed yet that this is not a get rich quick book?

It’s a “use the power of the Internet to get rich quicker than you otherwise could” book.

It’s a book by someone that’s walked this path and is showing you the changes you need to make to get there. 

One thing that I know for a fact…

If you do want to reach financial independence and retire early, you will have to find ways of making more money. 

A side hustle is a must!

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An Evergreen Strategy That Brings You The Money

It wasn’t that long ago that I was still trying to figure out how it’s possible for people to make money online.

The biggest issue I found was that most systems either required a load of time, money or for you to sell to all your friends and family. I wanted to find a passive system that had a few things:

  1. I could work on when I wanted (I was still in a full-time job)
  2. Didn’t cost a fortune to start and maintain
  3. Didn’t need me to sell stuff to my friends and family

It was in September 2018 that I found the system that I still use today to make a passive income stream. In September 2019 I quit my full-time job.

The best thing about it is:

  • It’s free to start
  • Customers are brought to you that are already interested (just think about how you found this review… there was no money or time spent from me promoting this!)
  • You get me as a personal coach to help you on your journey

When you try out this program you will see why so many people recommend it.

No credit card details required

F.U. Money Book Review: The “MakeTimeOnline” Final Word

As you get closer to the end of this F.U. Money book review, you begin to feel a sense of excitement. 

Dan Lok is another person who has managed to make enough money to be financially free at a young age. 

He didn’t start with a load of money or get a business handed down to him.

He worked hard and figured out ways to make more money.

Little by little you begin to see how this freedom is possible for ANYONE to reach.

When you read this book you will discover why so many people get excited about it. 

Imagine what it would be like if you could find out…

  • The 8 myths that are keeping you from making your F.U. money
  • The F.U. Money mindset
  • What the number one reason is that most people don’t reach their F.U. Money
  • The 9 characteristics of the ideal business
  • The money secret shared by Richard Branson, Bill Gates and Warren Buffet
  • How Dan went from rags to riches on the Internet

Plus a lot more! You have to read it to believe it!

At the end of his book Dan makes a bold statement:

If you don’t take some small action towards F.U. money within 24 hours of finishing the book, you will never take any action. 

I’m going to leave you with that thought…

Keep changing for the better,


P.S. Wouldn’t it be amazing if you could making money online to free up your time? You can fast track your results with the email course below and learn more about my #1 recommended program

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  1. Hi Mike!
    Great book review! It’s interesting because I discovered Dan Lok in 2018. I started the audio version of F.U. Money back then but haven’t finished it! Your review makes me want to finally finish listening to it!

    I’m glad you showed the different perspectives on how to get more wealth. I’m not usually a natural salesperson, so designing a website specifically to sell doesn’t always work for me. But there is an important distinction in the viewer wanting something beyond a product – building a relationship with a customer is an interesting way to go about it.

    He is certainly blunt, but I like that!
    Thanks for this,

    1. He is so blunt but I do really appreciate that. I’d rather that than a load of fluffy stuff!

      I hope the book helps it’s certainly a great one to read if you don’t like sales (I’m not sure anyone naturally likes sales it’s defo a skill that can be learnt)

  2. Hi Mike,
    This sounds like a great book and one that I think would be very useful to me personally. As I read each of the seven keys, I found myself thinking, “but what about…” only to see my concern addressed in the very next key. So, I definitely feel like his overall approach is one that makes sense and aligns with my gut instincts.

    What I think sounds like the most important aspect is the one that, as you say, might rub some people the wrong way – that is, his blunt tone. But to me, that’s half the point of a book like this. If people already have a basic understanding of the business side of things, then that may be more refresher or fine tuning, but the real value is in the motivation. The fact is, knowing what to do is great, but a lot of times people need the message delivered with that blunt tone to get them to take action.

    Anyway, I really enjoyed reading this review, and plan to check out the book – thanks.

    1. So true Jordan,

      An idea is useless without execution. That reminds me of another of my favourite sayings…

      “People often say that motivation doesn’t last. Well, neither does bathing, that’s why we recommend it daily.”

      -Zig Ziglar

      Gotta keep reading and learning to stay motivated!

  3. So much yes! I love books and Dan Lok has been priding my bookshelf for some time, a great author with a get-to-it attitude which I really appreciate. I think this must be one of the greatest book reviews, filled with great detail and honesty!

    Great article! And I can definitely stand by your recommendation, a must have for every entrepeneur!

    Have a great day! 🙂

  4. Thank you for this! I love Dan Lok, but he sure is an acquired taste. I love his tips on getting into the success zone, finding a mastermind group or mentor and the way you can see Vancouver in his videos 🙂

    I have the book but have not read it and I do not know why. I think I ended up on YT watching his videos and listening to his tips on copywriting.

    Thanks to your review, I will dig out my tablet and try some Lok wisdom.

Comments are closed.

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