January 26, 2022

Is Isagenix a Pyramid Scheme? 99% Fail But is it a Scam? [2022 Review]

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So someone has probably introduced this amazing way to lose weight AND make money to you.

Chances are you're feeling a bit sceptical and wondering... is Isagenix a pyramid scheme or a scam?

Is Isagenix a pyramid scheme? Isagenix MLM review

Well, I'll put you out of your misery right now. 

Isagenix is technically not a pyramid scheme and certainly isn't a scam.

But is it the best way to make money from home for you?

This honest Isagenix review, with videos, will expose the MLM program for what it is and show you the pros and cons of joining.

You can then make an informed decision about whether it's right for you.

Isagenix Review

The overview and rankings

Name: Isagenix International

Founders: John Anderson, Jim Coover, and Kathy Coover in 2002

Website URL: isagenix.com

Type: Health & Wellness MLM (weight loss focus)

Products (Including Pricing): 30 out of 100

Success Stories: 20 out of 100

Price To Join MLM: $29- $39/ year

Product order $89.98-$1,098

Monthly autoship 100PV ~ $150/ month (40 out of 100)

What To Look For In An MLM:

  • Low start-up fee & maintenance cost
  • High-quality affordable products
  • You don’t have to carry inventory
  • An affiliate-like system 
  • Generous compensation plan
  • Company is in the early momentum phase

Isagenix Pros

  • Money Back Guarantee 
  • Long History
  • Some people make good money- but don't be fooled

Isagenix Cons

  • Expensive products
  • Pyramid scheme in disguise?
  • 1 in 500 make over $40k/ year
  • Placebo effect
  • Downward trend

Summary: Isagenix is a weight loss MLM. Some people like their $600 30-day weight loss program as it helps to keep them accountable. However, their products are no different to alternatives for a fraction of the price on the market.

There is a low cost to start as a recruiter for Isagenix but you need to hit a 100PV sales quota each month to stay active. That means spending around $150 a month, unless you can sell this. 

In reality, this means there is a strong focus on recruitment rather than selling the products and signals that Isagenix is really a pyramid scheme in disguise.

Make Time Online Rating: 30 out of 100 

Recommended: No

What is Isagenix?

Isagenix is a health and wellness Multi-Level-Marketing company that focuses on weight loss products. 

Known for its popular 30-day weight loss program, Isagenix has since expanded its product line, offering a range of dietary supplements, including probiotics, collagen powders, bars, essential oils, and beauty products.

Many people are drawn to Isagenix because it promises a quick-fix solution for weight loss.

After all, trying to lose weight can be incredibly challenging and overwhelming, so a straightforward 30-day program promoted as simple and easy to follow is understandably enticing.

It was founded in 2002 and provides everyday people the opportunity to lose weight and work from home. 

One of Isagenix's most popular products is its Collagen Elixir. Collagen is an effective anti-aging ingredient, given that it has significant research backing and is safe and non-toxic. It's the core structural protein in the skin, and when taken supplementally, it can help reverse the effects of decreasing collagen levels with age.

Isagenix Collagen Elixir also contains natural flavors, which we recommend avoiding because this is a broad category descriptor that doesn't state which exact chemical compounds were used for the flavoring. Consumers can only determine if the flavoring agents used are safe and non-toxic with a description of which compounds were used.

Isagenix is headquartered in the US (Gilbert, Arizona) with operations in fourteen countries, including:

  • Australia

  • Belgium

  • Canada

  • Hong Kong

  • Ireland

  • Mexico

  • New Zealand

  • Netherlands

  • Puerto Rico

  • South Korea

  • Spain

  • Taiwan

  • United Kingdom

  • United States

The 1-minute promotional video below explains more about the company...

As you can see there are some amazing values in the company to help encourage people to live life on their own terms. 

I love that!

But you're smart enough to know this is just a sales video. And it still doesn't answer the question...

Is Isagenix a pyramid scheme?

So as I already stated, Isagenix is not a pyramid scheme... technically!

It's possible for Isagenix members to make money by selling their products, without recruiting people into the company.

However, a better question to ask would be...

Is Isagenix a pyramid scheme in disguise?

Legally, Isagenix is neither a pyramid scheme nor a scam. They are a member in good standing with the Direct Selling Association (DSA), an independent organization whose purpose is to promote, protect and police the direct selling industry. 

It's alleged that the Direct Selling Association drafted a decent portion of the language that makes up the Anti-Pyramid-Promotional Scheme Act. This legislation limits the FTC from classifying companies like Isagenix as a pyramid scheme in the first place.

At the end of the day, Isagenix is NOT an illegal pyramid scheme, and they follow the same code of ethics that governs other legitimate multi-level marketing companies.

What is a pyramid scheme?

A company that promises its members an income by recruiting other people into the company.

A pyramid scheme doesn't have any products or services that it sells. This is illegal in most countries as it's impossible for every member to make money as the diagram below explains...

Most MLM companies do offer a product or service. And their members can get paid commission for selling these products or services. 

Isagenix sells legit products that people need to continue buying each month (mainly meal replacement shakes) so it is certainly possible to make an income just by selling these. 

However, is it realistically possible to make a full time income from this?

Or will you HAVE to recruit people to make a good income ($1,000+ a month)?

This Isagenix review will dig into that a bit later on. For now you can learn how to spot a "pyramid scheme in disguise" in the 5 minute video below...

Success is rare with Isagenix

Actually... success is rare within all MLM companies.

Did you know that research has proven that between 73% and 99% of all MLM representatives lose money?

MLM FTC Fact Stat

The reason for this is that many MLM companies require their members to hit a "sales quota" each month.

If they do not do that then they have to fork out the money themselves on products. 

Isagenix is no different and it can cost $150+ each month on products just to remain active in the company. So if it takes you a few months to sell anything you could already be thousands of dollars out of pocket with nothing to show for it. 

Many people give up to stop the "hole being burnt in their pocket" before they make a penny.

Before we really analyse the payment options and plans at Isagenix let's figure out...

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How does Isagenix Work?

It's set up to be like a win-win for the company and everyday people. 

  1. The company makes products that can help people lose weight (seriously, can you think of anyone that isn't concerned about their weight or health?)
  2. Everyday people can join the company and sell the products on to others to make a commission by working from home
  3. Isagenix saves money on advertising as other people do it for them!

As you can see, the idea behind MLM companies is great!

But is the reality like this?

The first place to start is to learn more about...

Isagenix products

There are a lot of products on offer at Isagenix. 

They have items in the following categories:

  • Weight loss- snacks, mini meals etc.
  • Performance- shakes, bars, exercise performance & recovery etc.
  • Vitality & Well-being- supplements for Joint health, brain function etc.
  • IsaKids - smoothie and supplements for kids
  • Essential oils - Oils and diffusers (See Young living & doTERRA)
  • Personal care and beauty - Serums, creams, toners etc.
Isagenix products

You can find all the products at this link here.

There are other MLM companies such as:

But what makes Isagenix stand out?

Isagenix shakes & flagship products

So Isagenix has the 9-day or 30-day weight loss packs. 

The do not come without a pretty high price tag though...

There's no real stand out feature here but Isagenix offers a range of:

  • meal replacements 
  • shakes 
  • snacks
  • and information from booklets, blogs and videos 

I've not personally tried the products but you can check out Product Reviews to see over 190 opinions. 

They are pretty mixed as you can tell from the 3.1 rating...

There are lot of reviews from people that just hate the MLM pyramid scheme-like system, which is irrelevant for now. But the most common complaint was the price...

Some people claimed the products had really help them to lose weight...

But I think this is the most honest and best review I saw...

I mean, come on...

If anything is recommending you only consume 1,200 calories a day and you do it, then of course you're going to lose weight!

If spending a few hundred dollars helps people hold themselves accountable then that's great. But it's not the "amazing" Isagenix products that helps people lose weight and "spring out of bed"!

If you really want to know the truth about the products the only way you can know is by trying them yourself.

The clever 3-minute sales video below explains more about the weight loss program...

How to make money with Isagenix MLM


The bit you've been waiting for!

So let's not hang about...

There are 2 ways you can make money as a member of Isagenix:

  • Sell the products and get a commission
  • Recruit people into the company and earn bonuses from their sales

It's important to note that you DO NOT make money from recruiting people. You only make bonuses from the sales they make.

This is another sign that Isagenix is NOT a pyramid scheme.

But if the people you recruit want to remain active they will need to spend money each month so this is when it can become more like "residual income".

How much does it cost to join Isagenix MLM?

It either costs $29 for a year if you join the "autoship" (and spend around $150 a month) or $39 if you do not join it.

Isagenix starting costs

If you just want to purchase the products then you get "10% off" without paying anything... do you notice how ridiculous that is by the way?

If everyone gets 10% off for free... then it's not 10% off...

It's just the actual price!!!

You also will need to purchase one of the starter packs because otherwise it will be hard to market it to people you know so you're looking at an additional $89- $1,098.

You can find the list of starter packs here.

Isagenix MLM monthly cost

So it seems like you just get to pay $29 or $39 for the year and then you're good.

But when you actually read the small print you will notice...

Is Isagenix a pyramid scheme? Isagenix MLM review

You must generate a minimum of 100PV each month to receive your commissions. 

In real English this means...

You need to sell around $150 worth of product every month.

And if you cannot sell that then you MUST buy it to "remain active".

So the realistic total cost to join for a year is:

  • $29
  • $89-$1,098
  • $150 x 12

Total 1 year expenses = $1,918- $2,927

Isagenix compensation plan

For some reason most MLM companies like to make their compensation plans harder to understand than juggling with 6 bowling balls blindfolded. 

Isagenix is no different. 

So I will try to keep this simple. There are 6 ways you can get paid as a member:

  1. Retail Profits: (25% commission)
  2. Retail Direct Profits: (same as above through your duplicate website)
  3. Product Introduction Bonuses: sales from your customers "starter packs order"
  4. Team Bonuses: known as Cycles, residual income from your "downlines" sales (see below)
  5. Executive Matching Team Bonuses: 10% matching bonus on your downlines sales when you achieve Executive rank
  6. Special incentives and promotions: Ranks, bonus pools and more...
Is Isagenix a pyramid scheme? Isagenix MLM review

So this probably makes some sense, but it's still not clear what you have to do exactly now is it?

So let's fix that.

You need to do 2 things:

  1. Sell their products
  2. Recruit people into the company

You honestly don't need to know anything else when you start, you will work it out as you go.

But you do need to be aware that if you want to make some good money, you will need to recruit people into the business.

Sales alone will not create residual income and 25% commissions of face to face sales with your friends and Mom probably won't make a full time income.

If you want to know more, you can check out this video (beware it is a bit outdated, but it was the best I could find...)

Or you can see the full Isagenix compensation plan here.

Is Isagenix MLM a scam?

No Isagenix is not a scam. 

It's a legit business that sell legit products. 

They also pay their distributors exactly like they say they will. 

However, just because it's a legit company, it doesn't make it the best company for you to start trying to make money from home with. 

The rest of this Isagenix MLM review will help you make an informed decision on whether it's right for you or not. 

Just to be fully transparent with you, I am not a distributor myself and I do not endorse Isagenix in any way.

I have researched the website, testimonials and information on the Internet to get to the bottom of what this program genuinely does. This is because I have been burnt from programs just like this in the past and I want to prevent others from making the same mistakes. If you’d like to learn how to “Spot an Online Marketing Scam” then click the highlighted text.

Related content:

Tired of MLMs? Check out how I make money online here!

What I like about Isagenix

There are some great things about Isagenix, which proves it not really a scam. 

It also makes it better than some other MLM opportunities out there as this is not always the case! 

Key Terms:

  • Pyramid Scheme – recruits members via a promise for payment from referring others to the service rather than providing a product
  • Affiliate Marketing- Connecting a customer to a product they are looking for and receiving a commission for doing so
  • Red Flag - A warning sign

#1 Money back guarantee

Any company that offers a 30 day money back guarantee is likely to be legit.

Some MLM programs offer average products make a quick buck then disappear.

isagenix money back guarantee

But just as I was thinking how good it was I stumbled across one members review...

It's important to take one persons complaint with a pinch of salt.

But there is a common theme about poor customer service and support from the reviews. 

Still, at least there is a policy in place so if you act swiftly you should be able to get your money back if you don't like the products!

#2 Long history

Did you know that 50% of MLM's disappear within 5 years?

And only 1 out of 3 make it past 10 years?

isagenix founders

Isagenix has been going since 2002. And the founders have over 50 years experience working in "direct sales" (the name MLM companies try to give themselves to avoid being called an MLM... but Isagenix is definitely an MLM... not that there's anything wrong with that!)

There are stories of people that have spent years working their way up the ranks only for the company to collapse and their "residual income" disappears overnight. 

At least it means it's not likely for you to "build a business" (it's not really your own business by the way) and then it disappear overnight.

#3 Possible to make good money- but don't be fooled!

It is possible to make some good money from Isagenix. 

There are over 254 "millionaires" at Isagenix and 780 members made over $40k in 2017.

Is Isagenix a pyramid scheme? Isagenix MLM review

But let's just do some maths here. 

The company has been running since 2002 and there are 254 "millionaires" (that just means that have accumulated $1 million in commissions).

If they joined in 2002 it means they made an average annual income of $66,666. 

What are your chances of doing this?

Well, there are 78,000 Isagenix members... so you have about a 1 in 3,000 chance of making $66k+ a year.

What I don't like about Isagenix

OK, so there are some hidden truths about Isagenix that I believe are very important to be aware of before joining. 

It doesn't make Isagenix a scam or outright pyramid scheme but it's important you are aware of the truth.

#1 Expensive products

This is the first thing I look at within any MLM company. 

If the company has expensive products and a monthly "sales quota" that their distributors must hit, it's a BIG red flag to me. 

It suggests the company may be a pyramid scheme in disguise. 


Because why would anyone willingly pay 100%+ for a product that is very similar to alternatives?

The reason is that they have to...

Because they've been sold a dream of working from home and now they have to keep paying for really expensive products so that they have a shot of reaching that dream. 

Isagenix shakes

Isagenix- $1.41-1.93 per oz

Amazon- $0.59- $1.28 per oz

Isagenix shakes are 10%-350% more expensive than comparables on the market. 

We all know there are tons of different protein shakes for different ages and types of people. 

Now, I know what you're thinking...

But maybe their products are way better than others?!...

Isagenix nutrition

Amazon products nutrition

In reality... Isagenix products are simply NOT way better than the alternatives. 

In fact, you could argue the alternatives are better with more protein, more calcium and more iron!

#2 Signs of being a pyramid scheme in disguise

The above point is the main concern for me. 

Most people will be "sold the products" with a similar sales line to this...

"You can lose weight and make money... plus you get 25% discount if you join the program!"

However, the best MLM companies have products that are in line with the price of the competition and people are sold like this...

"You can lose weight with these amazing products that have a proven track record. By the way, you can't find anything for a better price so I'm genuinely helping you as best as I can"

There are so many stories on the internet about how people know someone that has been drawn into Isagenix and this "pyramid scheme in disguise".

Is Isagenix a pyramid scheme? Isagenix MLM review

The best MLM companies have genuinely amazing products that people love and they just let other people know about them. 

If they choose to join the program as a distributor then that's just a bonus for the person that introduced them!

#3 Only 1 in 500 make more than $40k/ year

If you were planning on working from home with Isagenix then you may need a reality check... 

Isagenix income potential MLM review

Their income disclaimer tries to use fancy language to make it sound better than it is.

But again some detective skills and basic maths reveals the truth...

Only 20% of members "earn some compensation".

Only 50% of these members made more than $337 in a year (so that's 10% overall!)

And only 1% of the earners make more than $40k a year.

In simple English that means only 1 out of 500 members earns over $40k a year.

#4 The placebo effect

Here's another hidden truth...

There's no special formula or amazing new shake or supplements that Isagenix uses.

They are bog standard stuff!

They still contain calories like other shakes...

Is Isagenix a pyramid scheme? Isagenix MLM review

It's just that some people tend to take things a bit more seriously when they've just forked over $1,000+.

So it's important to realise it's not what you'd be selling that works. It's just the idea of it working and spending loads of money that could help the customer.

If you genuinely wanted to help them, you would introduce them to Amazon and let them save $100's!

#5 Downward trend

This is the second thing I always look at for any MLM company. 

Most MLM's go through this "early momentum phase". 

This is where the company is new, exciting and many people are joining it because it's "hot news"!

You probably know that the most successful MLM distributors are those that join an MLM in this phase and help the company grow by recruiting loads of people. 

In fact, most of the million dollar earners will have got into Isagenix in this phase. 

Is Isagenix a pyramid scheme? Isagenix MLM review

However, when you check out  Google trends to see how many people are searching for Isagenix each month, you can see there is a  downward trend (do you notice the seasonal spike in January too #newyearsresolutions!)

When you compare this to other MLMs like Farmasi, you can see the trend for Isagenix is going the wrong way!

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My opinion - Isagenix MLM

OK, are you ready for my honest opinion?

Here's the hard to swallow pill...

I genuinely like the idea of MLM's and I think it's great that people try to build a life they want to live. 

If you need to lose some weight then by all means try out the products. If you like them and they really help then tell some people about it. If you get interest then maybe Isagenix will suit you!

But Isagenix has some really bad signs with the expensive products and 100PV sales quota each month.

Unless you are prepared to network like crazy on Facebook and try to sell this to all of your friends and family (and probably lose some friends in the process) then this is not the best opportunity.

How I make passive income online

MLMs can be a great way to make residual income, but it will take a lot of work and a good few years of recruiting and selling these products, whilst you hope the company doesn't disappear. 

I nearly joined one in 2017 (Arbonne).

In 2018 I learned more about affiliate marketing and quickly realised it blows the MLM business model out of the water because:

  • You OWN the business and can promote anything you're interested in
  • It's completely free to start and VERY low cost to maintain
  • You NEVER need to sell to your friends and family

Once you learn how to attract visitors to your business, there really is no limit to what you can earn.

Make Time Online Traffic Stats

I had no idea how to do any of this when I started in 2018. Now my income increases every month. I've created a special video for you here that explains exactly how I've done it.

But I went from a full time PE teacher to making a passive income online within one year...

Mike PE teacher to Passive Income Online

If you want to discover how I did it then check out this special video I created which explains exactly how. You can also get your free 7-day bootcamp to get started.

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About the Author

Mike Beatty has built a passive income online whilst working as a full-time PE teacher without any marketing or technical experience. Learn more about how he's done it here.

Mike Beatty

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  1. Mike, this is another great review! I was not a member of Isagenix. But after some very bad experiences with other MLM companies, I find that this kind of marketing is not for me. I’m scared of the information you give that between 73% and 99% of all MLM representatives lose money. Hopefully, those who want to join Isagenix or similar MLM will have the opportunity to find out this information.

    1. Yeah  too many people have lost money from MLM companies. I just think  it’s people not really  understand what they’ll need to do before they start (sell expensive products or recruit). If more people understand what the concept actually is I think a lot less would  start in the first place.

  2. Weight loss is so important to health.I am afraid that Isagenix sells products that are not  very effective to weight loss. The products are overpriced. It appears more money is to be made is on your down line as opposed to selling the end product. There are not many people making good money doing this. I say find another opportunity.

    1. Yep, I totally agree Lee. Of course it’s possible to make money from Isagenix but it’ll come at the cost of other people rather than actually providing real value  to other people. 

  3. When it comes to weight-loss, it’s really down to a simple understanding of what fat is and how it is eliminated from the body. If you break it down to its basics, a fat molecule is a collection of Carbon, Oxygen, and Hydrogen atoms – mostly Carbon and Hydrogen. How does our body eliminate Carbon and Hydrogen? A) turning it to water H2O. B) turning it to CO2. Of course to turn a complex fat molecule into the two basic parts, you pretty much have to do exercise that makes you use energy and also makes you breathe like crazy and for prolonged periods of time. Fat is eliminated by the breath.  

    That is the reason why I never really understood weight-loss products. There is of course an energy balance problem, where you can only lose weight if you put in less than what you burn. However, I don’t really see how most products actually work.

    From your review, it is clear that the company is not a scam, but it isn’t that great either. I personally won’t give it a try for the reasons above.

    Weight loss is an effect of a change in psychology rather than change of a product. 

    1. That makes perfect sense Mikhail! Thanks for leaving such a great and comprehensive review with that view to weight loss. You’re so right and any weight loss product has to be accompanied with smarter lifestyle habits to be effective anyway. 

      I couldn’t have put it better myself 

  4. Honestly so many people misunderstand pyramid schemes with MLM, but they are two different concept. Like you highlighted with Isagenix, it is product based and the scheme is like an affiliate marketing scheme. But unfortunately they are many a times of low return, I look at your alternative and saw that it is affiliate marketing . A super alternative, I have both been engaged in MLM and a now I do Affiliate marketing. The difference is clear.

    1. Very true! However, some MLMs do make it so that their distributors can only make good money if they recruit people. These types of MLMs are very similar to a “pyramid scheme in disguise” and are also unsustainable. 

      Thanks for stopping by

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