March 23, 2021

Is Anovite A Scam? Milk Pyramid Scheme or Easy Money Opportunity?

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Chances are a friend recently approached you about this "amazing opportunity" called Anovite. 

So it sounds like a great way to make money working from home whilst promoting some health products. 

Is Anovite a scam Anovite review

But in the back of your mind you're still probably wondering "is Anovite a scam?"

This honest Anovite review, with videos, will help you make an informed decision about whether this opportunity is right for you. It includes all the pros and cons of joining with the information about how much it will cost to start and maintain the "business". 

Oh and in case you're in a hurry... no Anovite is not a scam. But is it right for you?

Anovite review

The overview and rankings

Name: Anovite

Founder: Dr. Anthony Kleinsmith in 2014

Website URL:

Type: Health and wellness MLM

Products (Including Pricing): 70 out of 100

Success Stories: 10 out of 100

Price To Join MLM: $39.95 per year & up to $499.95 for products + $50+ per month to remain active (70 out of 100) Rating: 50 out of 100 (check out my #1 recommendation, 97 out of 100)

What To Look For In An MLM:

  • Low start-up fee & maintenance cost
  • High-quality affordable products
  • You don’t have to carry inventory
  • An affiliate-like system 
  • Generous compensation plan
  • Company is in the early momentum phase

Anovite Pros

  • Affordable to join
  • Money back guarantee
  • Long history
  • Affordable products

Anovite Cons

  • No BBB or DSA accreditation
  • Sell to friends and family
  • Lawsuits & lead in products
  • No income disclosure
  • Competitive industry 

What is Anovite?

Anovite is a health and wellness Multi-Level-Marketing company that was founded in 2014 by Dr. Anthony Kleinsmith.

They sell a range of supplements that are supposedly needed for daily life.  

You can learn more about the company and the MLM opportunity in the 3-minute video below...

So it seems like a pretty legit opportunity, right?

But you're probably smart enough to know that's just a sales promotional video. So you're likely still wondering...

Is Anovite a pyramid scheme?

Technically, no Anovite is not a pyramid scheme.

They promote and sell legit products. This means it's possible for their MLM distributors to make money without having to recruit anyone into the business. 

What is a pyramid scheme?

A pyramid scheme is when a company pays its members for recruiting more people into the company. Typically pyramid schemes do not sell any services or products.

Pyramid schemes are illegal in most countries because they are unsustainable and it's impossible for every distributor to earn money. 

Just see the diagram below...

MLM companies are not all pyramid schemes as many of them sell a product or service that genuinely helps people. 

But some MLM's are just a "pyramid scheme in disguise" that are hiding the fact that distributors only make good money from recruiting. 

One big factor in this is how expensive the products are in comparison to other similar products as you will learn later in this Anovite review. 

For now, you can find out more about what to look out for in a pyramid scheme in the short video below...

Success is rare with Anovite

Did you know that it's been found that between 73% and 99% of all MLM representatives lose money. 

It's nothing against Anovite as such, it's really just the nature of the MLM business model. 

MLM FTC Fact Stat

The most successful MLM distributors are those that recruit a lot of people and typically have a large "downline" below them that help to sell products and recruit more people. 

This is how some MLM distributors create "passive income" as their team helps them to do the work. 

In reality, the majority of MLM distributors find it hard to recruit anyone and this means they pay money each month for the products to "stay active". 

Anovite requires the distributors to accumulate 50GV points every month. If you don't sell this, you will need to spend around $50 every month so that your membership doesn't "expire".

Hence, they end up losing money and give up before they recruit anyone! 

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I created a passive income online within a year. I had no marketing skills or online experience when I started. 

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How does Anovite Work?

Anovite doesn't actually make or create their products themselves. They are just a distribution channel for Immune Tree

Their main products are supplements to help people sleep, lose weight and have a healthy body. 

You can learn more about this in the 4-minute video below...

I know what you're thinking "eurgh... more sales videos!"

But, the company doesn't need to spend a huge amount on advertising and promotion as their "distributors" do it for them. 

In return the distributors get paid a commission for any products they sell and get bonuses for sales their "downline" make.

It's kind of like a win-win.

Anovite saves advertising costs and everyday people have the opportunity to make money from home.

Anovite products

If you are considering joining any MLM company, it's vital that you understand the products they offer. 

The flagship product is the Colostrum6 which contains the "superfood colostrum". Colostrum is the breast fluid produced by humans, cows and other mammals before breast milk is released.  

Some of the benefits of this "superfood" include (but apparently more research is still needed to prove this):

  • Improving the immune system
  • Improve gut health
  • Prevent and treat diarrhoea

It's important to note that Anovite's products contain "bovine colostrum", which is actually form cows. 

Here are some potential downsides to consider from Healthline:

  • Not suitable for anyone allergic to milk or soy
  • Unknown if safe for pregnant or breastfeeding women
  • Concerns of the ethics of taking from calves that need it
  • Food safety concerns (traces of salmonella found in some)

So the products have still not had enough research to conclusively prove the benefits yet.

But this is the main product and selling point for Anovite.

Is Anovite a scam- products

The other products on offer at Anovite are:

  • Colostrum6 - (tablets and powder) - $25 for 90 capsules
  • LimuZ - Colostrum in sachets - $70 for 30 doses
  • LeptiTrim6 -  Colostrum for weight loss - $62.50 for 180 capsules
  • Canine6/ Feline6 - Colostrum for cats and dogs - $22.50-$72.50
  • Flex6 - Colostrum for muscle growth - $67.50 for 180 capsules
  • OxyQuest - cleanser - $37.50 for 2 ounces

You can learn more about the Flex6 in the 40 second below...

Also note that there are many other MLMs that sell the same stuff as theirs...

And you can check out the full range of Anovite's products here.

How to make money with Anovite

Ah, the part you have probably been waiting for!

So let's not beat around the bush. 

You can make money from Anovite in 2 ways (like most MLM companies):

  1. Earn commission by selling their products
  2. Recruit more people and earn bonuses from sales they make

Before we dig into this, let's figure out...

How much does it cost to join Anovite?

It costs $39.95 to become a distributor for Anovite. 

However, you will also need 100 PQV to start so you are recommended to get a Fast Start package.

This ranges in value with a range of products from $149.95- $499.95.

But the costs do not stop there amigo...

Monthly costs to remain active at Anovite

If you want to qualify for commission (surely the only reason you become a "business distributor" is to do that?!) then you need to accumulate 50 BV every month.

Realistically, this means setting up a "Smartship" (standing order) for $50+ every month.

If you sell $50 worth of products every month you wouldn't need this. But if you don't sell this much your account will be suspended.

On another note, if you're not even going to use the products yourself then you clearly don't even believe in them and this probably isn't the right opportunity for you.

Total costs for 1 year = 

  • $39.95
  • $150-$500
  • $50 x 12 

Total 1 year cost = $790-$1140 (and you'll likely spend more than $50 a month as many products are more than this).

Anovite compensation plan

So MLM compensation plans are often harder to understand than learning how to speak Mandarin. 

Anovite is no different. 

So I will keep it as simple as I can.

There are 13 ways to earn money:

  1. Retail commission - 25% commission on products you sell
  2. First order bonus- 25% bonus on the first order your customers make
  3. Customer advantage bonus- helps to earn team bonuses
  4. Smartship Advantage program- accumulate Smartship credits
  5. Fast-start bonus - $75 or $150 for recruiting someone
  6. Fast-start mentor bonus - $25 for recruiting
  7. Team bonuses - $25 for first 2 "cycles" + $10 after that
  8. Matching team bonus - 10% of downline when you are a director or above
  9. Rank advancement bonus - grow your team and advance in ranks
  10. Car/ lifestyle bonus - $100-$375 per week if "Bronze Director" or above
  11. Ruby executive pool - 1% of your teams BV
  12. Emerald executive pool - 1% of your teams BV
  13. Diamond exuctive pool - 1% of your teams BV

What did I tell you... confusing right?

All you need to know to start is that you get paid for doing 2 things:

  1. Sell Anovite's products
  2. Recruit people into Anovite's business

If you really want to get your head around the compensation plan then this 20 minute video will help.

Alternatively you can find the full 20 page compensation plan here.

Is Anovite a scam- compensation plan

Is Anovite a scam?

No Anovite is not a scam. 

It sells legit products and it pays the distributors commission and bonuses like they say they will. 

However, just because an opportunity is legit it doesn't mean it's right for you. 

The rest of this Anovite review will help you to make an informed decision about the opportunity.

Just to be fully transparent with you, I am not a distributor myself and I do not endorse Anovite in any way.

I have researched the website, testimonials and information on the Internet to get to the bottom of what this program genuinely does. This is because I have been burnt from programs just like this in the past and I want to prevent others from making the same mistakes. If you’d like to learn how to “Spot an Online Marketing Scam” then click the highlighted text.

Related content:

Tired of MLMs? Check out how I make money online here!

What I like about Anovite

So there are a few things I like about Anovite compared to other opportunities.

There are some good signs about the company.

Key Terms:

  • Pyramid Scheme – recruits members via a promise for payment from referring others to the service rather than providing a product
  • Affiliate Marketing- Connecting a customer to a product they are looking for and receiving a commission for doing so
  • Red Flag - A warning sign

#1 Affordable to start

This is always a crucial part of any "make money from home opportunity". If it's really expensive to join and you haven't tried it out then it's likely to not live up to their claims. 

anovite business builder

Also, it's impossible to really know if something suits you and your lifestyle until you try it out. 

#2 Long history

Immune Tree has been selling these Colostrum products for 30 years now.

This is another sign that Anovite is not a scam.

Anovite start date

This just shows that people must like them and they have yet to be shut down so chances are the products are legit.

#3 Money-back guarantee

You can see Anovite’s Return Policy right here.

Is Anovite a scam

Any product you purchase can be returned within 90 days to get your money back. This is a great sign for any company as it shows they believe in their products and are not just trying to make a quick buck with poor quality items.

#4 Affordable products

This is the main thing I like about Anovite. 

When a MLM company has expensive products in comparison to alternatives out there it suggests the company is acting like a pyramid scheme. 

  • Anovite = $0.27 per capsule
  • Amazon = $0.18-$0.27 per capsule

This is because nobody in their right mind would choose a similar product that is 100%+ more expensive.

However, MLM distributors often have to buy a certain amount to "remain active" (as Anovite does), meaning the focus on the company is to recruit distributors... not sell products.

But as you can see, Anovite's products are in line with even Amazon's prices. This suggests Anovite is not a pyramid scheme as it encourages distributors to sell the products rather than just recruit. 

What I don't like about Anovite

Now, there are some things I really don't like about Anovite.

It's important you are aware of these before getting started as it will help you be on the front foot in case anyone questions you about any of them.

#1 Not accredited by BBB or DSA

This is a bad sign as it shows the company isn't being regulated or monitored (yet!)

It's hard to know if Anovite is a scam without having some regulation from business regulators.

Is Anovite a scam

As it is relatively new (2014) it does open up the company for complaints or to be regulated and even shut down once companies like the Direct Selling Association become aware of them. 

The good news is that their products do seem reasonably priced so I'm sure it ill be OK with any interrogation.  

#2 Selling & recruiting to friends and family

This is the number 1 reason why I'm not a fan of MLM companies.

Many people join MLM's without really knowing this hidden truth. 

To be successful with Anovite you will HAVE to sell and recruit people into the business. 

Who are you going to try and recruit?

Well, you could go to networking events and speak to any Tom, Dick or Harry. But the people you currently know, and who trust you are realistically going to be the most obvious "targets".

Is Anovite a scam

If you're OK with that and you think you may know some people that want to get involved then by all means. 

Just beware of this BEFORE you join!

#3 Anovite lawsuits- too much lead found in products

There have been some complaints and even lawsuits into Anovite's products. 

The main one was in March 2018, when the Environmental Research Center sent Anovite a Notice of Violations of Health & Safety.

Is Anovite a scam- lawsuit

The concern was that there was lead in some of their products, which has been shown to cause certain diseases including cancer. 

This is a huge red flag and from my research I cannot find any resolution to this notice. So this doesn't help to say Anovite is not a scam.

#4 No income disclosure

Most MLM companies publish an income disclosure for anyone to see. It shows what their MLM distributors earn on average. 

Normally a simple Google search pulls it up straight away...

However, Anovite doesn't provide this anywhere online. 

It's a pretty shady move from a company that you could potentially be  associated with.

#5 Competitive industry

The health and wellness MLM industry is sooo competitive. 

Here are some other similar MLM companies I have reviewed before:

Health Products

That's honestly just a small drop in the ocean. 

It's always hard to stand out in this industry and Anovite doesn't really have anything that makes it stand out.

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My opinion - Anovite

Is Anovite a scam?


Is Anovite a pyramid scheme?


But do you want my honest opinion?

Sure it's possible to make some money... as you can see in this Anovite review. 

And it's great that there are companies out there that claim to be trying to improve people's health. 

If you try the products yourself and you like them, then sure being a distributor could help you earn some pocket money.

But in reality, you will need to recruit a lot of people into Anovite to make it worth your time. Selling a couple of sachets of Colostrum is not going to make you the kind of money to quit your job and work from home. 

How I make passive income online

In 2018 I genuinely had no idea how people made money online.

But I went from a full time PE teacher to making a passive income online within one year...

Mike PE teacher to Passive Income Online

If you want to discover how I did it then check out this special video I created which explains exactly how. You can also get your free 7-day bootcamp to get started.

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About the Author

Mike Beatty has built a passive income online whilst working as a full-time PE teacher without any marketing or technical experience. Learn more about how he's done it here.

Mike Beatty

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  1. Hi, MLM is a tough go. Most people do not make it, and that is just the facts of the business. It is not the businesses fault necessarily. It really depends on your mentor, and the people that will be training You and leading you. you have to think long-term with his business, so a company that is just getting started, is not the best way to go. There is still some risks with that, as like you said it is a very competitive industry.

    1. Hey Jake, you’re spot on there. It really matters who your “mentor” is. If they understand how to use internet marketing and are willing to train you then it may work! Otherwise it’s pretty hard to see any success!

  2. I don’t really have much to say on anovite because form my study on legit plafroms to make money online through pyramid schemes anovile fellunder the best 10 so I say is good but not for everyone…just for those with alot of patients and also for this ethat are ready to work and not lazy too 

  3. I first started researching Anovite and read that colustrum had something to do with the birth of mammals, my first thought was placenta.
    I was hoping that Anovite wasn’t selling a cow placenta supplement, and I was a little relieved to learn that it was fluid before birth.
    Still a bit “ew” on the marketing ladder, but more secure than the placenta for sure.
    In terms of the health of things, the Anavite look pretty confident in their offer of columns. Thanks in the post.

    1. Haha, yeah a bit of relief! It’s not the worst opportunity out there, but you certainly will need to recruit a lot of people to make any good money from it!

  4. Interesting review here , Mike. As a fairly new online business entrepreneur, I need all the advice I can get so I read through the reviews and appreciate what issues they comment on. There is something solid about the Anovite company, having been in operation for 30 years. I agree, the start up is reasonable, but having tried an MLM before, after the first two rounds of selling, I find it hard to maintain the minimum required. Since it is something to be consumed in my body, I would prefer a product that is regulated….and the lead content ?………….. Thank you for this review.

    1. I think your experience in MLM companies sums up the majority of distributors, to be honest. They make it sound all dandy and go on about how much you can earn. But in reality, it’s hard to recruit other people into the company and therefore it’s hard to hit the sales quota each month. 

      Anovite hasn’t been going for 30 years but the products they promote have been. The lead content is certainly a concern that I would want to find out more about if I were considering getting involved (which I wouldn’t recommend for most people)

  5. Hello Mike. Thank you for taking out your time to share your review of Anovite so as to help us make well informed decision regarding this MLM company and especially their earnings opportunities. So this company has just got started some few years ago and they don’t even produce their products themselves? Well, the company looks cool but the total money to be spent in a year for subscription and products is really high. Not really cool!

    1. Well yeah they are partnered with another company who produce the products. They just fall under the “brand” of Anovite so it’s no real issue. Like you say the total hidden costs are something to be more concerned about

  6. Hey Mike, I’m glad I found this review as I was actually trying to find out if anovite was a pyramid scheme functioning under the guise of an MLM. I read about them about them some days back but I was not convinced by the article, so I had to keep digging. To be honest, this review does make the the whole package a lot more comprehensive. 

    Now, I have to say, the statistics about the success rate of MLM associates are really startling. But then, I’m not too surprised because I know from experience how difficult recruiting can be.

    I do like the products anovite has to offer. I’ve heard that colostrum does have some amazing benefits.

    Great insight. Thanks for sharing.

    1. Hey Rhain, I’m glad it could help!

      Yes I agree it does seem like their products are very good, but there are far too many concerns about the success rate to warrant recommending anyone join the program. 

  7. Wow I never knew that high percentage of MLM representatives lose money and I’m glad to have found your review of  Anovite, because I came across them and was about to sign up. Your review definitely makes things clear which are not so clear when you first stumble upon their products and what they are advertising

    1. You’re so right! Things are not clearly laid out when you get all the hype from the distributors and sales videos. I’m glad this could help

  8. Hi Mike, great review somewhat put’s me off most MLM’s including this one. Out of curiosity are there any MLM programs that you do suggest?

    I’ve always liked the concept of network marketing, but the products in my opinion never stack up, sure they’re just about good enough …but the whole thing is driven by the comp plan rather than end-user satisfaction via a top-quality product offering.

    To make your content based business work may I ask how many review posts do you publish per week? and do you / would you consider outsourcing this function?

    Richard 🙂

    1. Hey Richard, yes I actually do recommend looking for MLM companies that lend themselves to using internet marketing (that way you don’t have to rely on selling to your friends and family… or selling your soul!) and are still in the “early momentum” phase…

      The best one I’ve seen so far is Farmasi (and no I’m not a distributor in case you wondered/ have no benefit myself in recommending them).

      I aim to do about 12 reviews of a range of money-making opportunities each month and yes I am considering outsourcing this very soon. Do get in touch if you’re interested

      Take care

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