February 27, 2020
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Oh my word! Pinterest is changing again in 2020!!
How will this affect your traffic?
Will we need to change our whole Pinterest marketing strategy?
Is there any point in trying to use Pinterest any more?
If you're like me then these are probably some of the questions you've been asking yourself recently.
So I figured it would be wise to get a perspective from someone who's whole business is based on Pinterest marketing. Ideally, someone that regularly speaks with Tailwind leaders and the people that actually make the Pinterest updates in 2020.
Of course, Kate Ahl from Simple Pin Media seemed like the obvious person!
Pinterest Update 2020- Inside Knowledge From...
Kate Ahl
Simple Pin Media
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You probably know that there are some niches that are just more popular than others on Pinterest.
The main big niches in 2020 are still:
But Kate suggests that smaller sub pockets within these niches tend to do better for bloggers looking to drive traffic from Pinterest.
After all, Pinterest users typically are searching for something specific when they type something into the search bar on Pinterest. For example, she explains how one of Simple Pin Media's clients has a "custom dog crates" website that does very well.
If you can make your pins with specific keywords that people are looking for then you can "rank" on Pinterest's search feed.
This is how you can get consistent traffic from Pinterest. You can find out more about how to use Pinterest SEO here.
As of February 2020, Pinterest is asking for:
"Relevant, recent and inspiring" content.
Pinterest does not want you to re-pin the same thing over and over again!
To be honest Pinterest hasn't really changed what they want since April 2018. They have been asking for "fresh content" since then and that is still the case today.
But many bloggers still get confused what actually counts as "fresh content".
Pinterest now says that fresh content needs to be a "new image".
Fresh content used to be just changing the title or descriptions. But in 2020, Pinterest also wants new "Pinterest images".
So if you're using a template with the same picture in the background and text overlay in the same format and position, this may not always be counted as "fresh content".
It doesn't have to be a new blog post to be counted as fresh content, but Pinterest does recognise new images.
As always this really does depend on how much content your website has.
But Kate does provide a pretty good rule of thumb:
Pin between 5-30 pins a day.
If you have an established food website with a load of pins and different articles then you may be able to pin between 15-25 times a day and still "space out your content".
However, if you have a new account with only a few articles and pins then only pin up to 10 times a day... and even limit it to 5 times a day. You can pin good quality content from other websites in your niche too.
The key here is to focus on pinning as much "fresh content" as possible.
So you shouldn't be pinning the same pin to the same board more than once every 6-12 months. And if you are pinning an image to multiple boards (still only pin to relevant boards) then space this out by at least a week, but probably more moving forwards!
Pinterest is starting to notice how much your account is "engaged with". So if people re-pin every pin or comment and interact with it, it shows Pinterest that your account is worth sharing!
Pinterest wants to show people really good content that they know people will engage with. This typically is content that is already proven on Pinterest (aka old content or from trusted accounts).
However, there are 2 ways that people can find content on Pinterest in 2020:
Content is distributed to these places in a slightly different way.
The home feed typically shows users content that is new. So your "fresh pins" will typically show up in peoples home feed when they open Pinterest.
The search feed will be very similar to Google. You get old pins mixed with newer pins. Pinterest will try to show people the BEST answer to their search and this is where your SEO will pay off if you can provide good content here.
But if you ever want your pins to show up consistently in the search feed you will need people to engage with your "fresh content".
This is why your pin design is so important!
Pinners typically see your image for a fraction of a second before they decide if they are going to click on it or scroll past it. You can learn all about the best Pinterest design tips from a professional graphic designer here.
Kate was a Pinterest accounts manager originally but has created a whole business to serve people better with Pinterest marketing.
You can learn more about the way Pinterest is changing by seeing what services Simple Pin Media offer:
You can find out more about Simple Pin Media's services here.
But as you can see, Pinterest is certainly moving towards trying to help more video and promoted pins get more attention in the future.
For now, fresh content and new images are more than adequate to get some serious traffic. But Pinterest is continually trying to improve their platform to help their users.
So there are so many value bombs dropped by Kate in this podcast.
Yes, you can see that Pinterest has changed and will continue to adapt over the coming years. But that is the same for any online marketing or social media platform!
The thing that stood out for me was that when I asked Kate...
"Is Simple Pin Media doing anything different?"
Kate's answer was...
"No!"
The real change was made early in 2018 when Pinterest announced they really wanted "fresh content". Everything else that has come to light recently in 2020 is just more of the same!
If you want to get traffic to your website from Pinterest then you have to...
Create relevant, recent and inspiring content on Pinterest in 2020
In simple terms that means create great content and design new awesome pins regularly. In reality, that's always been the case to get traffic from Pinterest!
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