You've probably seen an advert or a Local Boss review and are wondering if this is a legit way to make money online. I was asking the same thing so I thought I'd check it out.
Well, Local Boss is definitely not a scam. It provides legit training on how to use Facebook ads to create your own lead generation digital agency.
But is it really worth the price?
And is it really suited to what you want?
These are some of the questions I will help you answer in this honest Local Boss review. I do not promote the program in anyway and will receive no commission if you join. Therefore, I will show you the honest pros and cons so that you can make an informed decision for yourself.
Local Boss Review
The overview and rankings
Name: Local Boss
Founder: Adam Davies in 2018
Type: FB ads Lead Gen agency training
Price: Unknown (similar courses cost around $5,000)
Best for: Someone wanting to start a lead gen digital agency
Summary: Local Boss shows people how to use Facebook ads to send leads to "small business owners" aka clients. It even explains exactly how to get these clients and how to systemise the process.
Make Time Online Rating: 70 out of 100
Recommended: Yes, but only for people with good communication skills and a few thousand dollars to spend. If you don't have this kind of money to splash out then check out my top recommendation...
What is Local Boss about?
Local Boss is a course that teaches people how to create their own digital lead generation business.
Adam Davies started the company in 2018 and has helped dozens of people to "break free from their employment". The training walks you through how to get "leads" for local businesses using Facebook ads. It also shows you how to get clients willing to pay you for this service and then how to automate and systemise your business.
The 3 minute video below gives you an insight into how it has helped different people...
So you may be getting pretty excited about how this can help you. But, you're probably still wondering...
Who is Adam Davies?
Adam claims he grew his local lead generation business to $56k a month. He's been on tons of different TV stations and has done very well at promoting Local Boss to different people, which is probably why you're here now!
His training produces multiple 7 figures of revenue each year and has become his main focus.
But a great sign for me is the fact Adam still uses these methods that he teaches. He still runs a lead generation digital agency using FB ads!
Looking to make passive income online without spending $1,000's?
Hey, I'm Mike.
I created a passive income online within a year. I didn't spend thousands of dollars on a course and I had no marketing skills or online experience when I started.
How does Local Boss Work?
Adam Davies' Local Boss is an online training company that helps online marketers grow a lead generation agency. You can watch the free training video on the local boss website to see if it's something that you are interested in.
However, before you enroll you need to schedule a call to see if you can "qualify" to become a student of the course.
So you would probably like to actually know what is...
Inside Local Boss
Adam claims that the training walks you step by step through how to build these Facebook ads that generate leads and also find clients that are more than happy to pay you for your services.
The training includes 6 main areas...
- The foundation
- Building your agency (build a website, taking payment over the phone etc.)
- Client attraction (building an email list and email campaigns, ways to close clients, case studies etc.)
- Facebook lead ad funnel (tracking ads, track leads, call tracking etc. using ClickFunnels)
- Offers and funnels for different niches (low, mid and high ticket niches e.g. coolsculpting or car dealerships)
- Facebook ads training (step by step & templates and "done for you" ads for certain niches)
The 11 minute video below is an absolute must watch if you have any interest in joining. It gives you a real inside look behind the scenes to what you will get from Adam himself...
There's a good chance this video will be taken down at some point so the main points are included in the text above.
Local Boss tools and resources
Here are some of the tools and resources that you get from the training...
- Welcome pack templates
- How to track sales
- Email templates
- Client reporting (weekly and monthly)
- Private Facebook group
I can tell that the private Facebook group seems to be quite active from my research. This support will be absolutely crucial because you are guaranteed to get stuck or have questions about little things as you go if you are new to online marketing or trying any new strategy out.
How much does Local Boss cost?
Local Boss doesn't reveal how much the training costs. You will need to schedule a call before you can find out how much it will cost for you.
Often this means there is some wiggle room so do not just accept the price you are offered (paying all of it or more in advance will often give you a decent discount).
Normally, I can do some digging into peoples comments on YouTube or different review sites to find this out. However, this one was a tough cookie to crack!
However, just by comparing this to similar courses out there I would guess the price would be somewhere in the $5,000 region. I've even had the sales call for another very similar program and it would have cost $4,860 if I paid in one go.
So it's not likely it will be cheap, but please note I do not know what it is.
Local Boss monthly cost
The costs do not stop there though amigo!
To run a digital lead generation agency you will have monthly ongoing costs such as:
- Email autoresponder - $19+ a month
- Facebook ads - $200+ a month (eventually will be paid for by your clients, but you will certainly need to test some out)
- Landing page & lead generation software - Clickfunnels is $97 a month
- Tracking software- ClickMagick is at least $27 a month
- Optional- website hosting and domain name (for your brand to attract or send clients to)- $10+ a month
Estimated monthly costs = $353.
Obviously the aim is to get clients to pay for this cost.
However, if you are totally new to this there is a pretty steep learning curve and you will likely need to allow at least $300 a month for ongoing costs of tools and testing.
Local Boss reviews online
I did some digging into different YouTube videos, other people's reviews and the Local Boss website. There were different opinions and thoughts on the Local Boss such as...
Common positive Local Boss reviews
- I landed my first client within 2 weeks
- Adam Davies is a great instructor and has so much knowledge
- Legit business model to get quick results
Common negative Local Boss reviews
- Only Facebook ads taught for generating leads
- FB ads are becoming competitive with other similar courses
- Hidden and expensive costs to start
Is Local Boss a scam?
Local Boss by Adam Davies is not a scam.
There is legit training and resources provided by the program. It's possible for people to use this information to make good money from a local lead generation agency.
However, is this the best way for you to make income online? Only you can decide, but I will do my best to help you make an informed decision in the rest of this Local Boss review...
Just to be fully transparent with you, I have not purchased Local Boss myself and I do not endorse it in any way.
I have researched the website, testimonials and information on the Internet to get to the bottom of what this program genuinely does. This is because I have been burnt from programs just like this in the past and I want to prevent others from making the same mistakes.
Local Boss pros
Here are some of the things I really like about Local Boss...
#1 You can make BIG money quickly
It is possible to actually make a very decent income quickly using this method...
If you are in a job that you really hate or really need to make money quickly, then a FB ads lead generation agency could be the best online business model to go down.
It's possible to land just a few of clients that are willing to pay you $1,000+ per month (as you can see in the screenshot above). If you put in the work then this is possible to do relatively quickly compared to other business models.
#2 Real success stories
Sometimes scams pay actors to leave "success stories" that are similar to the one below...
However, you can find tons of Local Boss success stories here.
There are just way too many for this to be fake or paid for...
There are hours worth of videos there and if you just watch a few of those viedos you can see that this really does work for a whole range of people. As long as you follow the training and put in the work, it is legit!
#3 Legit business model
Lead generation agencies have become increasingly popular in recent years.
It makes sense when you think about it... if a small business can pay some money to get more leads and make more money, then it's a no brainer, right?
If you can learn how to actually help people make money then that is a high income skill to learn...
#4 Use these skills for any business
The skills you will learn can be used for any business of any size. If you ever want to start your own physical business in the future these skills will also be super valuable.
However, it's not all rainbows and butterflies...
Local Boss cons
There are some serious downsides to joining Local Boss.
Some people find this out the hard way, but as long as you know this from the start you can be more equipped to deal with it...
#1 Hidden expensive price
I honestly have no idea how much this course costs. I did a lot of digging but I couldn't find anyone giving away the cost like I have for other programs.
The fact that the price is not shown anywhere online is always a bit of a red flag as it means it really could be anything!
But just to give you an example Job Killing by Dan Klein (another lead gen training) costs at least $4,860... and that was a discount.
How do I know?
I personally went through the whole sales call and seriously considered joining. But seeing as I was already making money online, I figured I needed to focus rather than spreading myself too thin.
You can also learn a lot of this information for free inside other courses like Facebook BluePrint (FB's own training). But you won't get the training on how to find leads and done for you templates.
I still really like the business model, but there are some other things I learnt from my research...
#2 Hidden monthly expenses
Look, if you follow the training and do the outreach, you'll get clients and they will cover your expenses.
There are additional monthly costs you need to be aware of as already mentioned.
You can see in Adams inside look video above that the training will teach you how to use ClickFunnels. That costs $97 a month by itself without accounting for a email autoresponder, or the ads themselves!
If you use credit to pay for the course you may get a nasty surprise when you actually join the training!
Simply put... the costs do not stop when you join the program!
#3 High pressure sales techniques
Like I say, courses like this that are not upfront about the costs to join are always a bit of a red flag.
The truth is they aim to get you on the phone so that you have to say "no" in person rather than just clicking the big fat X on your computer. It's proven that people find it much harder to say no to someone in person than online.
I do hope this call is actually to filter people out and that they turn people down that are not suited for the training (because everyone is definitely not suited for this). But that is very unlikely unfortunately!
#4 Relying on clients
The lead gen business model is legit and great if you need to replace your full time income relatively quickly.
But here's the big downside to me...
You are still reliant on clients.
It will take hard work to find good clients that pay you like you deserve and they can come and go at any time (... such as during a global pandemic!)
You need to keep reporting to them and effectively you're still working for someone else. There are other business models, such as affiliate marketing, that can help you generate income from hundreds or thousands of people. So if one person decides they do not want to pay you anymore, it hardly impacts the bottom line.
#5 Increasing competition
A huge red flag for me is how many of these types of lead gen and FB ads courses are coming out, such as...
There are other Lead generation courses more focused on using SEO too such as...
This is only scratching the surface but it just shows there are thousands of people learning the exact same techniques and fighting over very similar businesses. It may still work right now, but for how much longer will Facebook ads still be viable?
Ready to make passive income online without spending $1,000's?
I've created a growing passive income online with no marketing skills or online experience...
And I've made a special video for you to explain exactly how I did this.
My opinion - Local Boss
Here's what I think...
If you have a decent safety buffer saved in the bank and you're keen to get out of your 9-5 quickly, then the FB ads lead gen business model may be your best bet.
However, if you have no idea what online marketing is and have no marketing or sales experience, this is not going to be easy.
There's a very steep learning curve to learn the jargon (ads copywriting), how the tools work and actually finding and speaking to clients. If you are considering getting another credit card to pay for this and don't have any online marketing experience, then there are other ways that you can learn these skills for a fraction of the price.
That way you can see if this whole "online thing" suits you.
How I make passive income online
In 2018 I had no idea what affiliate marketing was.
Once I learnt about it, it just seemed like a great way to make money and help people. So I tried to figure it out by myself... that got me nowhere fast.
Then I fell for some terrible online scams.
Eventually, I found a place that taught long-term proven strategies to build an online business with the tools & support needed. And it still took me some time to implement these strategies.