September 24, 2020

Finding Ways to Use SEO to Monetise Any Niche w/ Isabel Leong

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All bloggers know that SEO can be the way to make "passive income". 

But most people think that it's super hard to rank for anything or that you need to be a computer genius to get any results. 

Isabel Leong from Bel Around The World stumbled into Search Engine Optimisation when she started getting traffic every month from Google. 

She joins the podcast today to chat about:

  • How she started getting ranked on Google
  • What keywords are the best to monetise 
  • Some great quick wins that anyone can do with their website today
  • And much more

Finding Ways to Use SEO to Monetise Any Niche

Isabel Leong

From Bel Around The World

Isabel Leong podcast

Make Time Online Podcast on iTunes - Online Entrepreneur Tips

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Full Isabel Leong Podcast Transcript

Unknown Speaker 0:00
Above all, Google really prioritises user experience. So when someone lands on your article, it should be really easy for the reader to understand and find out the answers to what they were searching for on your page right away. Some examples of that user experience is a planet page, pop ups to the left and right or even a super lengthy article that does not talk about what your title promises at all. Hey guys,

Unknown Speaker 0:27
it’s Mike from

Mike Beatty 0:28
Make Time Online. And today we’re joined by Isabel long from Bell around the

So, Isabel has been a full time traveller since basically since 2018. started travelling in 2015. And as he was travelling, she kind of just kept this diary blog online. Have some of the things that she was doing and some of the places that she was going to. And then it wasn’t until that she realised, you know, so as most of us kind of normally do, she was putting out lots of effort on social media and things like that and trying to get traffic to our blog. But it wasn’t until she stumbled across SEO, that you realise that this could really be a business, blogging could actually become a business. And she’s basically ended up using SEO search engine optimization to get ranked on Google for certain keywords to actually build an online business for herself over time. And what she’s ended up doing is kind of sharing a lot of this information about what she’s learned about SEO. And yet and created like a free course which I will link will be in the show notes but if you do want to just check that out to get the free course it’s Bell around the world comm forward slash free dash SEO dash costs. And like I say that will be in the show notes for this podcast, which is going to be make time online comm forward slash 74. In this chat, she gives away so much of a so much value and so much information about how anyone can start improving their SEO. So if you’d like to learn a bit more about search engine optimization, this is definitely a really good chapter listen to and as always, if you just want to find the key takeaways I took from the podcast, you can jump to the end and I’ll summarise the key bits. If not enjoy this one guys. So, Isabel, can you tell me about one of your favourite travel moments that you’ve had?

Unknown Speaker 2:41
Yeah, so it’s when I went on a working holiday to New Zealand. So it was kind of like my first time being able to live work and travel abroad abroad for an extended period of time for a good six months. So because this is the one country where I left the longest outside of my home country, Singapore. So I was working in a small Glazier town. And I was literally living in the countryside. Totally a different experience from being at home in the city. So like on my off days, I would take a helicopter up to the Glazier work and go ice climbing.

Unknown Speaker 3:21
Yeah. Was this in the South Island then? I’m guessing.

Unknown Speaker 3:24
Yeah. In the South Island. Yeah, it was folks Glazier to be specific. Wow.

Mike Beatty 3:29
Yeah. sounds incredible. And so what year would that have been?

Unknown Speaker 3:33
Oh, 28 in

Mike Beatty 3:35
2018. Yeah. So it’s not that long ago, then there’s only Yeah.

Unknown Speaker 3:41
Yes, definitely very close to my heart, because I was able to really immerse myself in nature.

Mike Beatty 3:47
Yeah. So what were you doing before you went travelling then?

Unknown Speaker 3:52
Oh, before I was travelling, I was working in a social media agency after graduating I did that for a bit. And then I was also working at a PR agency for a bit. But like every, like what every 21 year old, that’s it’s always been about like studying in uni. And then I was doing a bit of freelance writing on the side as well. And I’ve always been blogging, but more as a personal journal, rather than as a business.

Mike Beatty 4:26
Right. Okay. So I’m guessing then that’s how you kind of started Bell around the world was that around the same time? 2018

Unknown Speaker 4:35
Hmm. It was earlier in 2015. So I had this opportunity to go on an international school exchange, which was something I really wanted to do by now studying. So it began with a one way trip to a continent, Europe that I’ve never been to before back then. And it was my first solo trip as a student. So it’s really kind of the turning point for me as it opened me up to, like the whole unpredictability and instability of life, and showed me that you can really ever plan for everything. And it’s just best to be open to all the possibilities and embrace uncertainties.

Mike Beatty 5:21
Yeah, I mean, I don’t know about you, but I find every time we go travelling anywhere, you just meet so many, like people from completely different cultures and different walks of life. And it just makes you realise how every time we go anywhere, we realise how little you actually need to live in life. And I think when you’re just based in one city or one place for a set period of time, you end up getting this keeping up with the Joneses and stuff really don’t. Whereas when you’re travelling, it’s like people just have quite often places we go like people have nothing and they’re just still so happy and you know, living life absolutely fine. So Kind of. Yeah, it’s a real eye opener anyway, I think.

Unknown Speaker 6:03
Yeah, exactly.

Mike Beatty 6:06
So, obviously, you started the blog. And I think it would became a time was that or can you tell me about a day where you realise the importance of using search engine optimization, because I know that something that you, you know, quite a lot about.

Unknown Speaker 6:24
Yeah. So in the beginning, I didn’t really know much about blogging, it was really just a platform for me to express my to share my journeys during my travels and share my pictures back then. I don’t think Instagram was a big thing yet. So it was really just about a lot of content creation. And then as the years went on, I found that Ooh, blogging can actually be a business. So that’s when I started to toy with the idea of taking blogging seriously and reading up about you know, the waste of waste to go to traffic. So right in the beginning, there was nobody who, who would know about my blog, right? So I was constantly having to share my articles on social media, like Pinterest, Facebook, Instagram, it’s all about active traffic. So it was really a very time consuming process. Yeah. And then over time, because I had all my articles already on my blog, I started randomly getting traffic, even though I wasn’t actively sharing anything. And then that’s when I found out about this thing called search engine optimization, SEO. And this is where I realised that was when this is what organic traffic is about and how when Google started showing my articles for specific keywords that people are searching for, and I really love this method of getting traffic because it’s evergreen Which means to say that the traffic will keep coming in for posts that are written maybe two, three years ago, at a traffic volume that was even more than I ever got when I was spending hours actively sharing all my posts on social.

Mike Beatty 8:17
Yeah. So obviously, you was it just by accident that you ended up getting some traffic from from Google and things like that, or was it? Did you start actually like, putting out content that you were specifically targeting for certain keywords?

Unknown Speaker 8:33
Yeah, originally it was by accident. And then when I learned about it, I learned about this whole topic about SEO. That’s when I started shifting the whole blogging into something that’s more less of what I would write randomly and more focusing on keywords. So researching keywords that are low competition, but also high in demand, and then start writing Doing accordingly based on these keywords,

Mike Beatty 9:03
yeah, I mean, I know so many people when they start, start using SEO, they it kind of makes sense, isn’t it to go for low competition, but high volume keywords and things like that. But a question that so many people will probably be having is, how do you actually find low competition and high volume keywords?

Unknown Speaker 9:25
Well, you can go through different keyword research tools, one of the tool that I really like to use and that is really affordable. It’s one of the tools that I started investing in the beginning is key search. And that really gives you a lot of information. It’s more than enough information to find out related keywords and longtail keywords across the same topic. And it shows the competition level and whether you have a chance to rank with this seven key What’s on? Oh,

Mike Beatty 10:01
yeah. keysearch is about was about $10 a month. Is that right? I think right now it’s about 1717. Okay, cool. Yeah, no, I have heard a lot about keysearch. I’ve never really used it myself. But ya know, I think it’s such an important thing, isn’t it to have some sort of tool. But you do hear, like different people, there’s often people saying, you know, you don’t always need a keyword research tool, because, you know, they, they’re not hundred percent accurate. They’re kind of always looking at history and things like that. So are there any other little tips that you could give someone if they don’t want to have a keyword research tool? Or they’re still not sure if they they want to do that? Is there any other ways that you can kind of find some keywords that they might be suited for them?

Unknown Speaker 10:51
Yeah, for sure. So if let’s say you were to go on Google search, and you keyed in a general keyword, you could Probably with the search suggests it usually comes. So for instance, let’s say you were searching or podcasts to listen to. And sometimes there would be under the search suggests there would be other longtail keywords that are more specific to that keyword search term that you were looking for that you can possibly use, because they’re more specific, they are more long term. And then when you search for those terms, you can always take a look at the first page of Google and see if there are already very established websites that are ranking on the first page because if they are already ranking, if they’re already very established websites, the chances of you ranking on the first page would then probably be pretty slim. Yeah, and then the other thing I like to do is, if you scroll down right to the end of the Google search page, you can There’s always this snippet that says, Searches related to the keyword term that you’re searching. So there are other free keywords, suggestions that you can also pick up from there. Yeah.

Mike Beatty 12:12
And just on that point, that’s about the whole finding out if websites established on page one, do what do you do to find out like that how established a website is because I know, there’s different ways that people do that.

Unknown Speaker 12:26
Yeah, there are free tools like Moz yet you can go to to search the domain authority. So all you need to do is to register an account and it gives you 10 free searches a month. So you can just simply pick out those websites that might or might not be established, put it in, it will generate the statistics, the domain authority and page authority of that website. And then you can use it to benchmark against yours and figure out how much more competent There is, oh, by the way, that website is similarly, similar to yours in terms of authority.

Mike Beatty 13:07
Yeah, actually what I do with them Moz as well, I use the Chrome extension. And then if you click on that it comes up. So rather than having to type them all in on that page one, it gives you a like an overview of the domain authority, like quite quickly. So that’s something that I’ve kind of used for a while now. And I just find this just a quick way, rather than having to like keep typing things into the mods. It’s just a quick way to get a glance of how, like you say how authoritative different websites are on page one. So I think that’s a really good tip actually, and something that a lot of people don’t know. And once you find that one out, I think it’s a big game changer.

Unknown Speaker 13:47
Yeah, for sure.

Mike Beatty 13:49
So can you give us like a bit of an insight into how much traffic and stuff you started getting when you started using SEO and like how it kind of stuff To build and but what happened to your website at that time?

Unknown Speaker 14:05
Mm hmm. So, um, I can use this one page as an example, there was this affiliate affiliate generating post that I optimised really well, it was where I was recommending affiliate products, such as where to stay in a particular city. So in that three months since I first published it, I was able to grow it from zero to 500 views. Now that might seem quite literal on the surface, but because it was an affiliate generating post, I was able to generate commissions every day from people clicking through to through my links and purchasing and booking hotels that I recommend it. So yeah, it’s a really seamless way. I only had to do my research and publish a well written post in the beginning, and then I can just leave it to be so everything else that happened after traffic and the affiliate revenue that just happened on autopilot. So that’s a really big SEO win, in my opinion. Nice. Yeah.

Mike Beatty 15:09
So you is, like you say it’s an affiliate generated post. So I’m guessing then it was like, all like you say it was the hotels and stuff that you were recommending? Did you just kind of use that big providers? You know, like hope, and trivago? Or did you kind of find like a, a more niche or, you know, like a specific Hotel in the area?

Unknown Speaker 15:31
Yes. So with my audience, they were more receptive to and agoda. So that those are the two main hotel booking platforms that I use on my website. So it’s really about understanding your reader behaviour as well and trying to fit that into a well written, informative article that can really provide value to them.

Mike Beatty 15:55
Yeah, hundred percent, and actually just kind of on that point, I’ve heard what You know, like the big cuts and stuff that Amazon has done recently and things like that people saying, oh, Amazon, is it really worth it anymore? I personally do feel like the platforming or sending someone to can make a huge difference. So if they already have a account or agoda, or Amazon account, people quite often more likely to purchase from those websites, even though they might have lower commissions and things like that. And I think sometimes people overlook them. Because you could find you know, if you, if you went to a specific Hotel in say Istanbul and Robin in that using, you could potentially get a commission if you if you recommend a certain type of hotel, and the commission might be much greater than or something like that. However, you’ve got to take into consideration like how many people like convert and actually go through one click on the link how many people actually purchase? And so um, yeah, I think that’s A huge little affiliate marketing thing. That is just there’s no right or wrong way. I don’t personally think but I don’t know, what’s your what’s your kind of take on on that on using affiliate marketing?

Unknown Speaker 17:13
Yeah. So it really very much depends on what your reader behaviour is. So if let’s say I’m talking about hotel bookings, and there are so many booking platforms like trivago, like Hotels Combined. But then, with my audience, if I were to take them to a platform that they don’t usually use, and they don’t, they are not familiar with their likelihood of conversion is definitely going to be lower as if I were to take them to a platform that they frequently use and they already trust this brand. So even with Amazon, even with the lower Commission’s if my audience who are largely American, they’re already very familiar with me. is on and some of them use it on day to day basis. So while you while it’s good to try and balance the lower commission with what the audience wants, it’s also important to really understand and serve the needs of my audience.

Mike Beatty 18:18
Yeah, definitely. And I know you just kind of said about with your SEO post on your affiliate product. I mean, that’s kind of is it just is a great way to actually monetize a post and it’s almost like recurring commission because if you can get on page one of Google, then it’s gonna sort like you say, it’s gonna last there for a bit longer. Have you got any other like little tips or tricks or other quick wins or something for someone that’s already got a website established? And they might be getting a little bit of traffic from Seo? Maybe they’re not even aware of this right now. But is there anything that they can do? You know, just to kind of optimise all that Quick little tips that people could do today’s all thing.

Unknown Speaker 19:05
Yeah, so beyond the traditional standard tips, you hear about SEO all the time on building links and building authority, those are really valid. But some of the other lesser known SEO advice that I usually share with my students in my SEO course is to utilise categories and tags in accordance to your article topics. So it’s a really simple process, but something that’s really neglected among many bloggers that I noticed. And then the other thing you mentioned with affiliate links, it’s also important to put nofollow text with the affiliate links that you are hyperlinking on your blog. And above all, Google really prioritises user experience. So when someone lands on your article, it should be really easy for the reader to understand and find out The answers to what they were searching for on your page right away. So some examples of that user experience is a candidate page pop ups to the left and right. Or even a super lengthy article that does not talk about what your title promises at all.

Mike Beatty 20:18
Yeah, that’s that’s really important point, actually, as well, I guess is the whole user intent because you could write an amazing article on, let’s say, how word dog, how to teach your dog how to sit, and you could put like the best article ever about that. But if your headline is something like calling back your dog or something, or dog training tips or something like generic, then we’re not necessarily always going to rank for that keyword that you’re actually writing for. So yeah, I think that’s a really important thing that you just said there about actually answering the question and doing it quickly as well. I’ve noticed them a lot of people Often, because they want to keep people on the page will often, you know, put the answer to the question further down or, you know, say carry on reading to find out or something like that. Whereas a Google was getting like, I’ve Well, from what I’ve seen anyway, Google’s getting smarter and smarter. And if you can answer that question quickly, it actually keeps people on the page, because then they want to find out why that is the answer, if you know what I mean.

Unknown Speaker 21:27
Yeah, that’s right. totally right. I mean, Google looks at bounce rate as well. So if somebody clicks in data and see the answer to what they were looking forward, they will click out again, and just based on all these metrics and bounce rate, Google can understand the reader behaviour.

Mike Beatty 21:45
Yeah, definitely. I think it’s a like you say it’s just so so important as well. Have you got any other like tools or trainings or something like that, that you’ve been through that’s helped to grow your business to where it is today.

Unknown Speaker 22:02
Well, there is a lot of free resources online that are available these days. So for me it was reading a lot of articles and listening to podcasts like this one, and then picking out what’s relevant and applying it to my logging business.

Mike Beatty 22:19
Who have you got any examples of like really good articles or podcasts or anything?

Unknown Speaker 22:26
I really like so, of course the famous one like the famous ones like Amy Porterfield and then the Smart Passive income, because that’s been some of the offer really helpful tips in terms of email marketing and Pinterest tips. really all about digital marketing?

Mike Beatty 22:47
Yeah, I think right. Well, yeah, Pat Flynn’s one that is a it’s a really good one as well, isn’t it? But yeah, no does this I think like you say there’s so much free information out there. But do find as well that just only taking the free information can almost lead you a little bit like with information overload and just a bit spread thin, if you know what I mean. So I know as well that you actually have your own SEO course. And is that quite new is quite new courses it. Yeah, it’s

Unknown Speaker 23:19
been launched a few months ago. So it’s catered to online content creators who were, I guess, was struggling with ranking on Google. And they’re just overwhelmed with all this information. So it’s a really streamlined course that guides the students step by step to to streamline their website and make it the most Google friendly so that the crawlers can understand what the articles are about and rank them accordingly to the keywords that they’re optimising.

Mike Beatty 23:56
Yeah, brilliant. I see. I just just thought you did mention very briefly. about building links and you know, gaining authority and things like that have Is there any ways because I know so many people, there’s also there’s a bit of a debate about whether link building is even, you know, you should even spend time doing it. Because if you write good content and things like that, eventually over time, people will end up linking back to you. And if you write, you know, things that people want to link to, then it can kind of happen naturally. But I didn’t know what your take was on link building, and if you’ve got any other quick things that people could potentially do to to improve their backlinks and things like that.

Unknown Speaker 24:37
So backlinking is one of the major factors that Google takes into consideration. So that is something that I emphasise as well in my course. And with the latest tips that I’ve just sent to my email subscribers, I was telling them this trick to gaining a lot of backlinks in a short time short period of time, and that is through checking out your competitors press pages, because sometimes they wouldn’t list interview opportunities that they’ve done, or top x blocks that they have been listed in. So for example, if you were podcast, and you want it to be classified as one of the best podcasts of 2020. So sometimes by going to these competitors press pages, you’ll be able to see these kinds of listicles that they’re part of, and then you can use this as an opportunity to reach out to the site owner who have published that listicle. And possibly, and to possibly consider you for your for the next top podcast of 2020.

Mike Beatty 25:55
That’s a great idea. I definitely need to do that. Just type into Google best podcaster 2020. Yeah. Right when Yeah, yeah. And the list goes on there.

Unknown Speaker 26:09
Yeah, that’s one way. if let’s say if that’s a listicle post that you’re looking to be included in, but of course, there are also interview opportunities. Like if you were to go to a competitor’s page, and they’ve been interviewed by some other big name publications like Business Insider, then you’re probably be able to, I mean, it’s kind of like reverse engineering where going where you’re going to all these competitors pages to see where they’ve been interviewed in and then going to those publications that interviewed them to possibly pitch your own brand and your brand story to them.

Mike Beatty 26:54
That’s a great idea as well. How do you find out about like your competitors backlinks

Unknown Speaker 27:00
Sorry, again,

Mike Beatty 27:01
how do you find out where your competitors have got like interviews or backlinks from?

Unknown Speaker 27:07
Yeah. So you can either do it through keyword search, keyword research tools like key search, or you can simply do a Google search on your competitors, like an interview piece on a certain competitor. So really just googling what your competitors where your competitors are featured on. Right? Yeah,

Mike Beatty 27:31
yeah, I guess a lot of them just have on their homepage, as well as seen on or featured on different websites. So that gives you an insight, I guess.

Unknown Speaker 27:39
Yeah. And they usually sometimes have press pages where they will link up all the interview pieces that they have done on their website.

Mike Beatty 27:48
That’s a good one. Yeah, so just googling that. Awesome. Right? Yeah. So Isabel, if I know I could probably find out so much more from you, because you just kidding. So much information about SEO and those of different stuff. But I always like to ask this question to someone, and towards the end of a podcast, and it’s if you were to go back in time, and let’s choose, let’s go before 2015. So before you actually started travelling, and before you even create your website, so you were working in a social media agency in a PR agency and different jobs and probably didn’t find something that completely stuck for you, but you’re probably learning some good skills to be fair in those kind of positions. But if you could go back to a day around that time, and give yourself up to three tips, it doesn’t have to be three tips. But if you can think of three that’s great that we’ve everything that you know, now, what would you tell yourself if you could go back to a day in sort of 2015

Unknown Speaker 28:50
Oh, yeah, I would tell my younger self to believe in yourself, because there’s always the traditional risk of us folks around you that I think that you should always conform to societal norms. You know, like, go to school, get a stable job, get a house settle down, and they would just crush all your seemingly impossible dreams just because it sounds too risky. But I guess I would advise myself to really just be bold and take risks, because you’re never too old to try something new.

Mike Beatty 29:25

Unknown Speaker 29:27
Yeah. And really to surround myself with role models, people who inspire and motivate me and stay far away from all the naysayers. Yeah,

Mike Beatty 29:40
I think that’s so true as well. It’s it’s just such a common story, isn’t it where people have, you know, you just told to go to school, get a good job in against him end up buying a house and you know, before you know it, you’re almost like, get feel like you’re getting stuck because you’re not stuck. That’s the thing a lot. You know, you if someone’s listening to this, and they’re thinking, Oh, yeah, but I’ve got the house in a, you know, family and stuff like that, it doesn’t mean that you have to be completely tied to it. Whereas it’s just the story. And you know, it’s the norm is the norm like you say, around you and the naysayers around you sort of thinking that there’s nothing else that you can do. But yeah, I think that’s a really, really good tips.

Unknown Speaker 30:22

Mike Beatty 30:24
And yeah, well, thank you so much for your time today as well. Like I say, I probably would love to get you back on and get a bit more information about the nitty gritty SEO and I would love to hear more about how you get on with your course and everything like that. But you know, it’s been an absolute pleasure to speak to you today.

Unknown Speaker 30:40
Yeah, it’s my honour. Thank you.

Mike Beatty 30:47
So as you can see, Isabel really does know what she’s talking about with regards to SEO. Now, I’m just gonna summarise some of the key takeaways that I took from the podcast. And hopefully that will help you as well. But just remember, if you do want to have free SEO course you can go to Bell around the slash free dash SEO dash course. And this will be in the podcast show notes, which is Muay Thai forward slash 74. So my first key takeaway that I took was that you can obviously use keyword research tools to find low competition, high volume keywords. But there’s other tips that people can just use if even if you don’t have one, or even if you do have one, this is a great way to find other ideas as well. And this is Google auto use Google auto suggested keywords. So when when you start typing something into Google, you’ll notice loads of things come up underneath that it’s a great way to just get some ideas, but there is more that you can do. So things like when you actually type in your keyword. So if it was best dog training tips, it would also come up with a snippet with related searches to that keyword and that just gives you loads of other ideas of real things. People actually typing into Google. What you can also then do as well is on that first page of Google, if you use Moz, the most Chrome extension, like we talked about in the podcast, you can see the domain authority of those websites is that all really, really high, then it’s probably not a good idea to go for that keyword because it’s going to be a very high competition keyword, basically. Number two was to use your affiliate pages and try and get use SEO to get traffic to those certain pages. So Isabel gave her example of being an affiliate to a hotel. So it was a destination where some, you know, someone might be typing in booking a hotel or travelling to Istanbul best places to stay in Istanbul, those kind of key, you know, it could be that sort of thing. And in that post, the person that is typing in that keyword is actually looking to potentially book a hotel or, you know, find somewhere to stay in the area. So if you were an affiliate for things like, or, this is Isabel’s niche, which was the travel niche, then it works with any niche that you have. And if you can rank on page one of Google, then that means you’ll get in this recurring traffic and recurring revenue every single month. And so even if you’re just getting like a little bit of traffic to that one page, it can really help to generate revenue for you. Number three, is to always make sure that your posts are easy to understand. And people can find the answers to the question they typed in quickly. A common misconception is for people to keep people on the page for longer and so they drag the answer out and like put it somewhere hidden in the text to try and make people read. Whereas actually, the aim is to give people the information as soon as possible. So if someone typed in something like how to make a dog sit, you want almost your first paragraph, second paragraph, you know, right at the top of the page, explain his condition. cisely as possible how to make a dog sit. And that is going to give someone the answer and then you can go into more detail about it, you know, break it up into sub headings on how you’re going to do that. Number four is all about heard little tips on finding backlinks. I really liked her idea of finding listicles that you might be rent, you know, your website, your podcast, YouTube channel, whatever might be really relevant for so if you had a travel YouTube channel, then if you type in best travel YouTube channels, find those listicles on page one of Google if you reach out to that website owner and be that hey, and notice you’ve got this article about this and this is a travel YouTube channel, show them your YouTube channel explain like how it can actually help people and how you know how it is already helping people and then potentially try and get a link on that website, too. Were to your website basically. And that is a great way to find backlinks that are relevant. Also, you can find competitors backlinks. If you use keyword research tools, you can do that. But also if you google your competitors website name, and then something like press page. So for example, you could type in Smart Passive Income press page, or backlinks. And they might actually have a page on their website where they’ve already got a list of all the places where they’ve received interviews or backlinks to from before. That’s a really good way to find opportunities for yourself where you could actually get backlinks to because if the person in your niche has got backlinks from

a big company, you know, like Forbes or another big company like that, then that’s a good sign to you that is possible for you to get a backlink from there as well. And number five is all about her tip she would give herself as she went back in time, just believe In yourself, and, you know, just surrounding yourself with role models and people that are not naysayers, so be prepared to take risks if you could do that from as soon as possible. And just trust in the process. Trust that you do have the skills and you can be able to learn the skills you need to make this successful, then it’s going to really help you in the long run. So I do help that help guys. And as always yet, you can find the show notes that makes him a forward slash 74. And I hope you enjoyed this one. Thanks for listening in to this episode of Make time online. Be sure to subscribe to our podcast you don’t miss any future episodes. And please take a moment to write a review for our podcast in the App Store. keep changing for the better guys. Take care


Podcast Summary

These were some of my main takeaways from the chat with Isabel:

  1. Type in "best of [your niche] blogs" and reach out to the site owners to see if you could be added to the list
  2. Find "money" keywords where people are looking to purchase something
  3. Make your posts easy to understand and provide the answer near the  start of your post... then give them a reason to read on
  4. Search for competitors backlinks to  see what kind of content they created to get links  (ubersuggest is a free tool to do this)
  5. Surround yourself with role models (mastermind groups are a great way to do this...  you can find people interested in doing this in the Make Time Online Facebook group here)

You can find out more SEO tips in Isabel's free SEO course here

What were your takeaways? Any questions? Drop a comment below...

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About the Author

Mike Beatty has built a passive income online whilst working as a full-time PE teacher without any marketing or technical experience. Learn more about how he's done it here.

Mike Beatty

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