March 24, 2021

Is Juuva a Pyramid Scheme Scam or Legit MLM? [2021 Review]

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So someone has probably introduce Juuva to you as a great way to get healthier and "be your own boss". But you're probably wondering... is Juuva a pyramid scheme scam?

First of all, I want to congratulate you on taking some time to research the company. 

Is Juuva a pyramid scheme - Review-min

The reason that up to 99% of MLM members lose money is because they jump into it blindly.

This honest Juuva review, with videos, will expose the true pros and cons of joining the company so that you can make an informed decision if it's right for you or not. 

Juuva Review

The overview and rankings

Name: Juuva

Founder: Grant Pace and Frankie Kiow in 2013

Type: Health and Wellness MLM

Products (Including Pricing): 30 out of 100

Success Stories: 5 out of 100

Price To Join MLM: $49 + Starter pack or $179-$739

70-210 MPV = $70+ a month sales quota (30 out of 100)

What to look for in a MLM:

  • Low start-up fee & maintenance cost
  • High-quality affordable products
  • You don’t have to carry inventory
  • An affiliate-like system 
  • Generous compensation plan
  • Company is in the early momentum phase

Juuva Pros

  • Proven management
  • Positive product reviews

Juuva Cons

  • Expensive products
  • Hidden monthly expenses
  • Pyramid scheme in disguise?
  • Not transparent
  • Lack of interest

Summary: Juuva is a health and wellness MLM that sells overpriced health products. Some people do appear to like the products, but there is far too much information hidden by the company such as the distributors income disclosures. 

Like most MLMs with expensive products and monthly sales quotas the only way to make good money will be by recruiting people and encouraging them to do the same. This makes Juuva very similar to a pyramid scheme in disguise.  

Make Time Online Rating: 20 out of 100 

Recommended: No

What is Juuva?

Juuva is a health and wellness Multi-Level-Marketing company founded in 2013.

It offers everyday people the opportunity to make money from home by selling Juuvas products and recruiting more people into the MLM. 

The 90 second video below explains more about how Juuva can help their distributors...

Most people will watch that video and be excited about what Juuva offers. However, you're smart enough to realise this is just a sales video created by Juuva. 

It's also a bit of red flag because the company is clearly not focussed on selling their products and making their customers happy. They seem to be focused on making their "distributors" happy. 

Many people think that's a good thing.

But the reality is that the company is more focused on recruiting people. So you're probably still wondering...

Is Juuva a pyramid scheme?

Technically Juuva is not a pyramid scheme because distributors can make money just by selling products. 

However, Juuva acts more like a "pyramid scheme in disguise". 

Let me explain what I mean by that...

What is a pyramid scheme?

A company that only promises payment to its members for recruiting rather than selling a product or service. 

These are illegal in most countries. 

The Wikipedia diagram below explains why this company structure is unsustainable...

Most MLMs, like Juuva, do offer legit products. 

However, the only way distributors can cover their monthly expenses and make good money is by recruiting more people. This makes Juuva very similar to a "pyramid scheme in disguise" that hides behind their products.

Watch the 5 minute video below to see what I mean...

Success is rare with Juuva

In fact, success is rare in most MLM companies.

Did you know that between 73% and 99% of all MLM representatives lose money?

MLM FTC Fact Stat

Juuva hasn't released any income disclosures. 

This is very rare for MLM companies even though it's technically not a legal requirement. And because Juuva is not a publicly traded company it's impossible to tell exactly how many people make money from Juuva. 

However, it is very similar to dozens on MLMs that I have reviewed before and the reason why so many people lose money in MLMs is because of the monthly sales quota. 

I'll explain this more under the "Juuva monthly cost" section, but for now...

How does Juuva Work?

Juuva creates a range of health and wellness products. 

But unlike most regular companies they do not need to spend thousands of dollars each month on advertising and marketing. Instead they get everyday people to sell and promote their products. 

In return, these "distributors" can  earn commission from any sales they make or bonuses from sales the "team" they recruit make. 

In theory, it's like a win-win!

Juuva products

Before you join any MLM, it's vital to understand the products in more detail. This is what you will need to promote on social media for the foreseeable future after all!

Juuva offers products under the following categories:

  • Extreme nutrition- Galaxy and live supplement pills
  • Healthy H20- Increase water alkaline levels
  • Intracellular immunity- Liquid and gel supplement for immune system
  • Lose weight- Megalean Keto meal replacement shake
  • Peace of mind- Anion emitter and cation shield- removes harmful infrared rays from electronic devices
  • Energy- Rejuv and Zing pills
  • Anti-age skincare- Bio Intense moisturiser

You can find all of Juuva products here. 

Juuva Products-min

It's important to be aware that there are thousands of brands that offer the same kind of products. Here are some of them:

So what makes Juuva stand out?...

Juuva Rejuv- flagship product

Juuva does have some unique products such as their products to increase water alkaline levels (like Enagic does) or the anion emitter (similar to Nikken).

They don't really have a stand out product that they promote, which doesn't really help their cause.

So one of their main products is their Rejuv capsules which claim to do the following:

  • Adaptogen helping your body manage stress.*
  • To relieve fatigue, to boost energy, and more.*
  • Restores mental alertness*
  • Promotes cellular metabolism*
Is Juuva a pyramid scheme - Rejuv product-min

Now you may be wondering why some of those benefits have an asterix besides them...

*FDA Disclaimer: These products are not intended to diagnose, treat, cure, or prevent any disease

Basically nothing has actually been approved by the Food and Drug Administration so the effectiveness of the products can only really be found out when you test them yourself... and are pretty subjective!

You can find out more about the whole range of products on offer at Juuva in the 5 minute video below...

Can you make money with Juuva?

It is very hard to make any money at Juuva. It's proven that up to 99% of all MLM member actually lose money. 

Without an income disclosure it's impossible to tell if Juuva has different stats. 

However, the people that tend to do well inside MLM's do a few things:

  • Use social media ALL the time
  • Promote the MLM products as much as possible (here's me exercising with a shake... here's me eating my breakfast with a pill etc.)
  • Very good at selling a dream of people "being their own boss"

The few people that do make a full time income from Juuva will really be more like a full time sales manager. Typically they are good at encouraging their recruits to sell more. 

Basically, if you plan to work part time and make $500 on the side, you may need to rethink your plan!

How to make money with Juuva MLM

Like most MLMs there are 2 ways you can make money at Juuva:

  1. Sell products for a commission
  2. Recruit people to sell products and earn extra bonuses

It's important to realise this is how Juuva doesn't get shut down by the FTC. They do not pay people directly to recruit others into the company. 

They pay them to recruit with very complicated bonuses for any sales their recruits make. 

How much does it cost to join Juuva?

It costs $49 to join.

You will then also be encourages to get one of the following product packs:

  • Basic ($179 with 140 PV)
  • Advanced ($389 with 350 PV)
  • Professional ($739 with 700 PV)

If you are serious about making money from Juuva then it would be wise to actually try the products yourself. And these packs provide a range of products at a discounted price!

But the costs do not stop there...

Juuva monthly cost

Most people have no idea what MPV, PV, Pro tier, multi leg etc. means.

But the requirements hide in plain sight on the compensation plan...

Is Juuva a scam- monthly fees-min

You need to sell at least 70 MPV every month to remain active. 

In real English this means you (and your team) need to sell around $100 a month to avoid having your account suspended. 

But in reality this is easier said than done. Many people find it hard to sell anything to their friends and family so carry on paying this $100 a month so they can "remain active". 

This means you should probably allow the following expenses for your first year:

  • $49
  • $179-$739
  • $100 x 12

Total costs for 1 year = $1,428- $1,988

And this is before you allow for any additional training, marketing or postage and packaging costs. 

Juuva compensation plan

Most MLMs love to make their compensation plans harder to understand than a drunk Scotsman. Juuva is no different!

So I will do my best to make this simple. 

There are 4 ways Juuva claims you can get paid:

  1. Retail Profits: Retail- your discounted wholesale price
  2. Multi-Leg Bonus: Based on the points value from your whole "downline"
  3. Fast Start Bonus: One off bonus when you recruit someone and they buy a product pack
  4. Leadership Matching Bonus: Bonus payment based on the performance of other well performing distributors in your network
Is Juuva a pyramid scheme - compensation plan-min

If you are confused by that table or what you just read, you don't need to worry!

All you need to know at the start is WHAT you need to do to make money:

  1. Sell Juuva products
  2. Recruit people into the MLM

If you want to try to get your head around it a bit more, you can watch the 4 minute video below...

Tired of MLMs? Check out how I make money online here!

Is Juuva a scam?

Technically Juuva is not a scam. They sell legit products and pay their distributors like they claim they will. 

However, some people call Juuva a scam because they lose money from it. They claim that it's only possible to make money by recruiting people and that it's a pyramid scheme. 

That's not entirely true, but only you can decide if this is an opportunity that you want to pursue. 

The rest of this Juuva MLM review will provide you with the hidden truths to help you decide...

Just to be fully transparent with you, I am not a distributor myself and I do not endorse Juuva in any way.

I have researched the website, testimonials and information on the Internet to get to the bottom of what this program genuinely does. This is because I have been burnt from programs just like this in the past and I want to prevent others from making the same mistakes. If you’d like to learn how to “Spot an Online Marketing Scam” then click the highlighted text.

Related content:

Ready to make passive income online?

In 2018 I had no idea how to make money online. I was a full time PE teacher with no marketing skills or online experience.

I fell for scams along the way but I've managed to create a growing passive income online. 

And I've made a special video for you to explain exactly how I did this. 

Mike Beatty

What I like about Juuva

There are a couple of things that I like about Juuva compared to some other MLMs... 

Key Terms:

  • Pyramid Scheme – recruits members via a promise for payment from referring others to the service rather than providing a product
  • Affiliate Marketing- Connecting a customer to a product they are looking for and receiving a commission for doing so
  • Red Flag - A warning sign

#1 Proven management

The management has a lot of experience working in the network marketing space...

Is Juuva a pyramid scheme Management-min

This is a great sign that Juuva is not a scam and can last. 

However, this does surprise me that they do not make their sales videos more around the products rather than the "distributors". MLMs that last typically have good products that people love!

#2 Positive product reviews

You can find real people's opinions about Juuva in different places online. One of the best places to find this is on the Better Business Bureau (BBB)...

Is Juuva a pyramid scheme - reviews-min

Seeing reviews like this is another great sign that Juuva is not a scam. 

However, I do feel like the management teams experience here may have helped them into encouraging people to leave these reviews. There are no negative reviews, which is actually a bad sign as it shows the reviews may be manipulated (every legit big company will have at least SOME negative reviews!)

Also it's a bit weird how the reviews are all a similar length, and have the first name with an initial for the surname. But maybe I'm just be sceptical here!

What I don't like about Juuva

Here are some of the hidden truths that you will not find out on the Juuva website...

#1 Expensive products

When a MLM has overpriced products this is a huge red flag that the company operates like a pyramid scheme in disguise. 

Basically, the focus appears to be more on recruiting and selling "be your own boss", rather than selling good products...

Is Juuva a pyramid scheme - Rejuv product-min
Energy Supplement Pills Amazon-min

Juuva energy pills = $2.30 per day

Highly rated Amazon energy pills = $0.69 per day

Seriously just ask yourself why anyone would willingly pay 3 times the price for a product that is arguably worse?

The answer to that lies in the fact that there are...

#2 Hidden monthly expenses

Juuva gets away with their high prices because they know that people that become distributors will end up being the companies biggest customers...

Is Juuva a scam- monthly fees-min

When they struggle to sell anything to friends and family most distributors will buy the products themselves to avoid getting their account suspended. 

The emotional pull of "being your own boss" is too strong to cut their losses for some people. 

This explains why...

#3 Juuva is a pyramid scheme in disguise

When you combine those 2 hidden truths you can see why Juuva acts like a pyramid scheme in disguise. 

The focus is on recruitment here!

Just look at the screenshot from the compensation plans video...

Is Juuva a pyramid scheme -min
MLM pyramid scheme

Does that look similar to the diagram below it?

When a company is focused on recruiting rather than selling great products the majority of people ALWAYS lose money.

#4 Not transparent

There are no income disclosures and it's even very hard to find out how much their products cost. 

Any MLM that hides facts is not a company I would ever consider joining.

#5 Lack of interest

The final nail in the coffin for Juuva is found on Google Trends...

Is Juuva a pyramid scheme - trends-min

Just compare Juuva to other direct sales companies like Farmasi.

There has never been any interest in Juuva and selling these expensive products would be much easier if anyone was actually interested in them!

Ready to make passive income online?

In 2018 I had no idea how to make money online. I was a full time PE teacher with no marketing skills or online experience.

I fell for scams along the way but I've managed to create a growing passive income online. 

And I've made a special video for you to explain exactly how I did this. 

Mike Beatty

My opinion - Juuva

So what do I think are your chances of making any money from Juuva's MLM?...

The only way you can make money is by recruiting a big "downline" and encouraging them to do the same. 

However, you will need to do this by selling the dream of them "being their own boss" even though the majority of people lose money inside pyramid schemes in disguise. 

That's not my idea of an ethical and honest business model!

How I make passive income online

MLMs are not all scams or illegal. However, I'm not a fan of them because of the restrictions to the expensive products you have to promote.

Once I learnt about affiliate marketing, I realised it's a far superior business model because:

  • You can promote anything you want and truly own the business
  • You never need to sell to friends and family
  • It's completely free to start

In 2018 I had no idea what affiliate marketing was.

But I went from a full time PE teacher to making a passive income online within one year...

Mike PE teacher to Passive Income Online

If you want to discover how I did it then check out this special video I created which explains exactly how. You can also get your free 7-day bootcamp to get started.

Make Time Online Income

About the Author

Mike Beatty has built a passive income online whilst working as a full-time PE teacher without any marketing or technical experience. Learn more about how he's done it here.

Mike Beatty

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  1. Having read your detailed review about Juuva with supporting evidence from Wikipedia, I can totally agree with you that Juuva is a pyramid scheme and a scam that has victimized innocent people who have been left out in the cold without any financial gain from joining it. It is the kind of reviews that you write about Juuva that will lead to authorities to revisit the law and totally outlaw such bad companies.

    Thank you for this detailed information.

    1. Hey Joseph. It’s technically not a pyramid scheme or scam. 

      It is a legit company that offers legit products. It’s just that in order to make good money you will realistically need to recruit. And that means that most members actually lose money. Most people are just not aware of this before they join.

      If you are happy to recruit people into a system that they will probably lose money and you can motivate them to sell, then it could work for you. 

  2. I know that finding a good article does not come by so easily so i must commend your effort in creating such a beautiful website and writing an article to help others with useful information like this. juuva is a new platform to me and i am happy that you could do  review for me. thank you.

  3. I would first like to mention that this is a helpful post and i am very sure that the content of your superb article will be of much help to a lot of people, just as it has greatly helped me. very good article on juuva. juuva is a pyramid scheme but then i still feel that it is not a complete pyramid scheme.

    1. Hey yeah, it’s 100% not a pyramid scheme. But they do have signs of operating like one. 

      The fact is that people will need to recruit people to make good money. And any company that operates like this means that most people will lose money. So you need to be OK about recruiting people into a system where the majority of people lose money. That’s not really very ethical in my opinoin

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