If you've been looking at online marketing courses for a while, you might have come across Ricky Kesler and Jim Harmer's Income School's Project 24.
It's an affiliate marketing course that offers a comprehensive overview of affiliate marketing and other online marketing strategies.
However, is it a legit way to make money online or just another scam?
This review will help you determine just that. We will take a deep dive into what Project 24 is all about, along with its content, pros, cons, and what people have to say about them...
This Project 24 review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.
Project 24 Review
The overview and rankings
Name: Project 24
Founder: Ricky Kesler and Jim Harmer
Type: Affiliate marketing course
Price: $449 (first year), $199 (successive years)
Best for: Anyone who wants to learn affiliate marketing and earn money online
What is Project 24 about?
Income School is an online business that sells comprehensive training courses to people who are looking to make money online.
The founders claim that by going through their courses, you can potentially gain full financial independence. The program teaches various topics about online marketing.
Some notable course topics include:
- Affiliate marketing
- Email marketing
- Content marketing
- Search engine optimization (SEO)
Project 24 is among Income School's top courses. It teaches you how to do affiliate marketing, specifically how to earn through blogging and creating passive niche websites.
The course will walk you through creating two main sites: a niche site and an authority site.
You will then use these sites to build a full-time online business. The course claims that you will be able to do all of this in less than two years...
Check out this 12-minute video as to what Income School is all about...
And who are the guys behind this course?...
Who is Ricky Kesler and Jim Harmer?
Income School and Project 24 was founded by Rick Kesler and Jim Harmer.
They are two successful online marketers who are interested in teaching others how to earn success online.
These two friends have been close since their high school days. They went on to earn their degrees from their chosen fields.
They later found success in online marketing and worked together to create Income School and several other successful websites.
Currently, they co-own the following websites:
- Cabin Freedom
- Camper Report
- Dirt Bike Planet
- DIY House Security
- Embora Pets
- Improve photography
- Income School
- Knife Up
- Pontoon Guide
- Purpose In Christ
- Sound Proof Expert
They also announced that they have new websites coming. However, they have yet to disclose what these sites are and what they are about.
Jim and Ricky also run a YouTube channel called "Income School." It currently has 145,000 subscribers.
They post videos talking about how to take control of your income and earn online...
Ready to make passive income online?
Hey, I'm Mike.
I created a passive income online within a year. I had no marketing skills or online experience when I started.
How does Project 24 Work?
Income School's Project 24 isn't just a single course.
It's a library of courses, Podcasts, vlogs, and an active and growing community. It has everything you need to start a blog online and create affiliate websites.
Project 24 is designed to teach students the process of creating two websites.
The first one will be the authority website, and the next one will be the niche website. The manner of teaching is by a simple step-by-step process that anyone can follow easily.
Each course within the program is explicitly designed to be completed within a timeline.
What separates Project 24 from other courses is that it teaches you how to build websites without link building. Instead, it will show you techniques on how to rank on Google without relying on backlinks.
Now, you might be wondering if it's called 'Project 24'. If you haven't figured it out, the '24' means 24 months. The program claims that by going through their courses, you can achieve your goal within two years.
The entire period of learning affiliate marketing and building a profitable website will take you 24 months. In addition, they estimate that you will be making around $7,000 per month at the end of that period.
Keep in mind that these numbers are just educated guesses. It's based on Ricky and Jim's success blueprint. So, there's no guarantee that you will have the same numbers after 24 months.
Going over the course, I found that every step is simple and easy to follow. Everything is made simple and straightforward so that anyone can learn affiliate marketing even if they are complete newbies...
Inside Project 24
Project 24 is an ever-evolving program. It gets regular updates where they add and remove things to keep the content fresh and exciting. However, it will always have 12 core courses for you to follow.
The 12 courses are as follows:
Course #1: 60 Steps to a Successful Site.
This course is the first and the main highlight of the entire program. Beginners must go over this course as it shares the 60 steps needed to start a successful website.
The steps are quite simple and easy to follow. Ricky and Jim purposely designed it that way so that even complete beginners can follow.
They broke down each and every part to make it more understandable. All you need is to apply these 60 steps, and you'll have a full-fledged website running in 24 months.
Course #2: Choosing a Profitable Niche
Your website won't thrive if it doesn't have a niche. That's why Project 24 will also teach you how to find a profitable niche.
Course #3: No Nonsense SEO
Ricky and Jim believe that your affiliate marketing knowledge isn't enough without knowing SEO. They are from the same school of thought as Jon Dykstra and Fat Stacks Bundle in not chasing backlinks. The focus is on creating quality content that can attract natural links over time. . They are from the same school of thought as Jon Dykstra and Fat Stacks Bundle in not chasing backlinks. The focus is on creating quality content that can attract natural links over time. .
That's why they made sure to include it in their Project 24 program. In this course, you will learn how to optimize your articles for your blogs. In addition, you will also learn other SEO techniques.
Course #4: Traffic Snowball
The success of a website will depend on the amount of traffic that it gets. This course will discuss just that, along with how much you can expect for your blog. Ricky and Jim will explain the right and wrong ways to bring traffic to your site.
Course #5: Email Marketing
Once you've garnered a following, you will need to reach out to them via email. This course will talk about email marketing 101. Specifically, Ricky and Jim will show you how you can start an email list.
Course #6: MythBusting
Online marketing has a lot of myths that many people tend to believe. This course will debunk all of these myths to make sure you only use legit and proven-tested strategies.
Course #7: Hire and Train Writers
Once your blog gets big, you won't be able to handle both management and writing on your own. This course will teach you how you can hire and train good freelance writers and have them manage your blog for you.
Course #8: Photography Start
Among the courses in the Project 24 program, this one is the most unique. With a total of 22 lessons, Photography Start talks about how you can take great photos for your website.
Course #9: Reviewing Other Project 24 Websites
In this course, Ricky and Jim review different project 24 websites while providing feedback on them. They aim to teach you how to structure your website and make it more legit and believable.
Course #10: Improve and Speed-Up Writing
This course teaches you how to increase your writing speed without compromising quality. It comprises nine lessons that show how to write quality articles fast.
Course #11: Monetize with Ads
You can add a passive-income component to your website by allowing ads. In this course. Ricky and Jim will show you how to get the best and most relevant ads on your website. It also shows how you can optimize them so that you get the highest possible income.
Course #12: The Success Mindset
Finally, this course talks about how to have a positive mindset while dealing with fear and uncertainty.
These are the 12 courses that you can expect in your Project 24 package. In addition, you will also get two seasons of Podcasts and some vlogs. You will also join an active community of members who help each other and share their results.
However, it would be wise to know that there are loads of other similar courses out there such as:
- Legendary Marketer
- Officeless Agency
- Tai Lopez
- Shout Me Loud
- Pageviews to Profits
- Create and Go's Launch Your Blog Biz
- Passive Income Geek
- Fat Stacks Bundle
- CB Passive Income
- Clickbank University 2.0
- One Funnel Away
- Fullstaq Marketer
Check out this 6-minute video that shows the inner workings of Project 24...
And what about the costs...
Project 24 cost to join
Right now, Income School's Project 24 costs $449 for one full year.
Afterward, if you choose to continue with the program, you will only pay $199 for each successive year.
You can also cancel your subscription anytime...
Project 24 monthly cost
Project 24 doesn't offer a monthly payment.
Instead, you will pay $449 for the first year. If you choose to continue, each successive year will only cost $199...
Also keep in mind that you have to pay for additional tools like:
- Website hosting ($100+ a year i.e. Bluehost)
- Email autoresponder ($30+ a month i.e. Convertkit)
- Funnel builder ($97 a month i.e. ClickFunnels)
- Tracking software ($30+ a month i.e. ClickMagick)
- Ads themselves (at least $200 a month)
This is so that you can fully utilize the course...
Project 24 reviews online
Project 24 is one of Income School's top courses that teaches affiliate marketing and how to earn through blogging and creating passive niche websites.
But what you'd like to know is if it works or not. To know that, here are some of the things its actual subscribers say...
Common positive Project 24 reviews
Project 24 has a pretty good rating online. Many people claim to like the program and everything that it brings to the table.
Here are some positive reviews that I've found online:
"Project 24 is the best all-in-one course I've found for those who want to make money online without getting bogged down in building an online empire. I agree with their approach. It's in line with minimalist business."
"Income School's Project is the best online business training program you can get if you are looking to build a successful online business. The course is 100-percent legitimate and your answer to starting and growing your niche site."
"Consider this course as something like a college or a university where you would invest your money so that you become successful in the coming years."
Common negative Project 24 reviews
Although not quite as much, I did find some negative reviews online about Project 24.
Here are some examples of what people have been saying negatively about it:
"There are no refunds, whether it's full or partial. So you need to go all-in if you want to try out the course."
"What's frustrating about Project 24 is that you'll have to renew every year. Although at a much lower price, it's still annoying to get notifications that your subscription plan is almost over."
Is Project 24 a scam?
No. Income School's Project 24 is far from being a scam.
It's a legitimate course that's run by credible online marketers.
They walk the talk by providing results and not just talk about it. They also don't make scammy promises to trick people...
Project 24 pros
#1 Great for beginners
As said earlier, Project 24 is amazing for beginners. Its courses are very simple and straightforward.
Even a person that has no background with an online marketer can easily follow the process...
#2 Regular updates
Unlike other 'set-it-and-forget-it' online courses, Project 24 gets regular updates.
These constant updates make the content fresh and on-par with the latest trends.
#3 Excellent step-by-step guide
The entire course is tailored towards efficient learning.
Ricky and Jim structured their courses in such a way that lets students learn gradually. Each step corresponds with the next one, creating a cohesive system of courses that's easy to follow and understand...
Project 24 cons
#1 No refunds
Unfortunately, Project 24 doesn't give full or partial refunds.
So when you get the course and quiet after a month, you still won't get your money back...
#2 No lifetime memberships
There isn't much talk about Project 24's first-year $449 price tag.
However, there are concerns as to why it doesn't have a lifetime membership.
The lower $199 price is an excellent deal, but it would've been better to offer a one-time lifetime payment plan instead...
Ready to make passive income online?
I've created a growing passive income online with no marketing skills or online experience...
I've made a special video for you to explain exactly how I did this.
My opinion - Project 24
I haven't found a course that's as simple yet comprehensive as Income School's Project 24.
There are other similar courses like Morten Storgaard's Passive Income Geek. But it is nowhere near to the same quality as Income School's courses and videos. .
So, this is what I can say about this course...
It's certainly a fantastic course that every veteran or aspiring affiliate marketer should consider getting.
Their entire approach is both minimalistic and effective, which is a combination that I never thought would work.
So, if you want to learn affiliate marketing - minus the confusion - check out Project 24. It's an excellent course made by amazing people...
How I make passive income online
In 2018 I had no idea what affiliate marketing was.
Once I learnt about it, it just seemed like a great business model that can grow over time using the power of the internet.
So I tried to figure it out by myself... that got me nowhere fast.
Then I fell for some terrible online scams.
But eventually, I found Wealthy Affiliate. It teaches long-term proven strategies to build an online business with all the tools & support needed.
And this happened...
Once you learn the process of getting thousands of people to find your website every month (for free) there really is not limit to what you can achieve online.
I've reviewed hundreds of courses or programs that claim to help people make money online. And I've spoken to dozens of 6-7 figure online entrepreneurs on my podcast.
This is by far the best place I've seen to help beginners get set up on the right foot. You can read my full Wealthy Affiliate review here (including the pros and cons!)
Or you can watch an insiders video I made that explains exactly how it works here.