If you're new here, take this quick make money online quiz to discover what route is the best one for you

Chances are that you are searching for an honest Ace Initiative review to figure out if this is a legit opportunity to make money from home.

To give you an idea...

Ace Initiative is all about giving education on how one can use "attraction marketing" on social media to help you recruit more people into Enagic, an MLM that sells expensive water filter systems.

It will also teach you how to make your life look cool (at least in social media) so you can easily "attract" people to message you and figure out what you do.

If you can then convince them to "be their own boss", you can then sell them a water filter system that costs thousands of bucks, and in the process, make commissions from any sales they go onto make.

That is what I'll show you in this review. I'll also talk about the actual ways that this MLM company works, who it's suited for, and if you can really make some bucks from it.

Ace Initiative review: The overview and rankings

Name: Ace Initiative

Founder: Brandon Odom, Bryan Hodgson, Travis Fox

Type: Attraction marketing training for Enagic MLM

Products (Including Pricing): $1,980-$5,980 for a water machine

Success Stories: Very hard to find honest ones (people are encouraged to "fake it till you make it")

Price To Join: 

What to look for in a MLM:

  • Low start-up fee & maintenance cost
  • High-quality affordable products
  • You don’t have to carry inventory
  • An affiliate-like system 
  • Generous compensation plan
  • Company is in the early momentum phase

Ace Initiative Pros

  • Helps to recruit unsuspecting victims into a MLM
  • Alkaline water trend

Ace Initiative Cons

  • Expensive products
  • Prohibited to promote other products or companies
  • Pyramid scheme in disguise?
  • Bad tactics to keep people in
  • No interest

Summary: Ace Initiative provides "attraction marketing" education. This is a fancy term for faking it till you make it on social media to "attract" people to slide into your DMs to figure out what you do. 

Then you simply sell them Enagic MLM products (water filter systems and turmeric supplements) for thousands of dollars. And encourage them to sell the same to other unsuspecting victims to help make you (and them) more money.  

Make Time Online Rating: 10 out of 100 

Recommended: No

What is Ace Initiative?

Ace Initiative is a training program to help promote the Enagic Multi-Level-Marketing company. 

Before we go any further I can hear the die hard Enagic members screaming...

But Enagic isn't an MLM, it's "direct selling" or "network marketing". 

So I'll let the FTC explain the difference between Direct selling and MLM's...

FTC- Direct Selling vs MLM

Enagic distributors are not employees. And they recruit additional sales people into the company to become part of their "downline". 

That is the exact definition of a MLM. 

To learn a bit more about Build Your Empire, watch 5 minutes of the video below (it's 2 hours long and I would recommend watching all of this if you really want to figure out the full picture here. But I'll drip feed in sections of this when relevant throughout this review). 

  • 16:51 - Other Enagic Training Platforms

Here are just some of the programs that help you to recruit people into the Enagic MLM (either have in the past or still going):

Enagic Training Programs

Honestly that isn't even all of them. But they all are variations of trainings to help people promote the Enagic MLM. 

There's no saying for certain why there are so many programs training people on how to make money with Enagic.

It could be because each program eventually gets a bad name for itself, called a scam or the owners want to start at the top of their own pyramid. 

Speaking of which...

Is Ace Initiative a pyramid scheme?

Ace Initiative is not a pyramid scheme.

Instead, this teaches people how to make good money from starting your own business. This then entices people to join Enagic MLM.

But even if it's not one, it shows numerous signs of a pyramid scheme in diguise...

Even Enagic isn't technicall a pyramid scheme because members can make money (albeit small) from selling overpriced water machines and who-knows-what supplements.

And here is what I've been saying about puyramid schemes in disguise...

What is a pyramid scheme?

A company that promises payment to members for recruiting more people into the company rather than selling a product or service. 

The diagram from Wikipedia clearly show that it is just plain impossible for all members to make some bucks inside a pyramid scheme. This is also the main reason why numerous countries have already banned these...

Check out this short 5-minute video to have a better grasp on what Ace Initiative really is...

This is also the reason why...

Success is rare with Ace Initiative

Little do people know that between 72.5% and 99.9% of all MLM representatives lose money.

92.3 Percent of Members Lose Money in MLMs

This is what I actually found when I dug into the income disclosures of 167 MLMs. This surely is a huge turnoff because it just shows there's very little chance that you can make money out from this.

But for sure, I know what you still really want...

More information about Ace Initiative...

Ready to make passive income online?

Hey, I'm Mike.

I created a passive income online within a year. I had no marketing skills or online experience when I started. 

Mike Beatty

How does Ace Initiative Work?

Ace Initiative works in these steps:

  1. Make your life as good as possible by become a bed of roses poser in social media
  2.  Attract people to message you directly on how they can live this beautiful life
  3.  Then say that you see water filter machines that cost $3,000 to $10,000 and that they should pay $99 a month

This might be your dream job if you've always wanted to become a salesman for a water filter machine.

If not, then continue reading...

Ace Initiative products

Ace Initiative offers these things to their members:

  • Skills to start an online business
  • How to turn your passion into an online business
  • Build the branding of your online business

These are pretty worthless and redundant, right? You can even just learn these things for free if you do a Google search.

They also say that they've got a golden formula that'll speed up your success. Well, we've heard that numerous times already...

So, what are the...

Enagic products

There aren't any products.

But what they help you to promote is Enagics products, which consists of 8 water Ionizer machines and various Ukon (turmeric) supplements. 

Leveluk R- $1,980
Anespa DX- $2,890
Leveluk JRIV- $2,980
Leveluk SD501- $3980
Leveluk SD501- $4,280
Leveluk SD501U- $4,980
Leveluk SUPER- $5,980
UKON Supplements

The machines are not just overpriced water filters. The only thing they filter out is chlorine.

The main selling points of water Ionizers (other than changing the pH of water) is that:

  •  Electrolyzed reduced water (ERW): exposed to electric current separates charged particles
  • Hydrogen rich water (HRW): hydrogen gas dissolved in water (acts as an antioxidant)
  • Oxidation reduction potential (ORP): the lower the score the more antioxidants in the water (which is good)

Some of the "claimed" health benefits from distributors (who mostly know nothing about any of this science) include:

  • Slows aging process
  • Boost immune system
  • More hydrating
  • Boost metabolism
  • Relieves heartburn
  • Cures cancer, diabetes, measles
  • and a ton of other stuff

However, a ton of this sounded quite wishy washy to me. So I dug into some studies and found that it's clear more research is needed to be sure about any of the health claims. 

I won't bore you with all of this right now (Anna's analysis has you covered there if you want it). But here's the summary from Healthline...

Healthline- alkaline water
"However, more research is needed beyond these small studies. In particular, research is needed to answer other claims made by alkaline water supporters"

Enagic flagship product

The K8 is the flagship product at Enagic. 

K8- $4,980

It can produce 7 different levels of pH water ranging from 2.5-11pH. Here's what it is promoted as being good for:

  • Acidic 2.5ph: remove pesticide off food and a good disinfectant
  • 6.0pH: "beauty water" for skin and hair
  • Alkaline 11pH: best for drinking

If you want a deep dive into what these machines and products do (which you prob should if you plan on selling these to other people) you really should watch the next 5 minutes of this video...

  • 6:40 - Enagic Machines, Prices, Uses

Can you make money with Ace Initiative?

Yes, you can make money but that's by doing these things:

  • Sell Enagic products
  • Recruit people into Ace Initiative and Enagic to earn bonuses and commissions

Aside from these, you also should have a great social media influence. You need to become a social media influencer and share how Ace Initiative and Enagic has transformed your life beautifully, even if it really didn't...

How to make money with Ace Initiative

There are three main ways to make money from Ace Initiative:

  • Sell Ace Initiative's courses to earn commissions
  • Sell Enagic's expensive wagter ionizers to earn commissions
  • Recruit people into Enagic to earn commissions

You see, it all boils down to commissions and recruitment.

And note that selling $4,980 water ionizer machines won't give you huge profits because you just make $340 out of it.

However, you can earn more by recruiting people because you can earn up to $2,040 if your recruited members sell a machine.

Let's then proceed and know...

How much does it cost to join Ace Initiative?

You must pay $99 to become a member of Ace Initiative.

Tou will then get your own dashboard which lets you do these 4 steps:

  • Book a call
  • Get an onboarding training
  • Complete your profilt
  • Earn profits
ace_initiative_costs

And what about Enagic? Well you need to pay at least $1,980 for a machine. 

Ace Initiative monthly cost

Aside from paying your initial $99 membership fee, you also must spend $99 every month to stay as an active member.

But still, you have to spend money on some other additional tools for you to maximize the learnings you got.

Some of these are:

  • Email autoresponder ($15+ a month)
  • Funnel builders ($25-$97 a month)
  • Tracking software ($25+ a month)
  • Paying for ads (at least $100 a month)

This totals to around $270 every month...

However, there are technically no monthly costs to remain as a Enagic MLM member. Honestly, this is great compared to many other MLM programs out there that require an "autoship" or a minimum monthly sales quota.

But as soon as you have a 6A title or above, you need 10 machines to be sold in the qualifying month.

If you don't make a sale for 6 months you will start earning less money from indirect sales (people in your downline selling the machines). 

The "Trifecta" (which you are encouraged to buy) costs around $10,000 after tax. 

You'll get:

  • A K8 machine for $4,980
  • An Anespa DX machine for $2,890
  • UKON Turmeric supplements for $760 (4 month supply)
  • The reason I'm mentioning this inside the monthly costs section is because of the turmeric supplements...
Turmeric Supplements in Enagic UKON

They autoship 3 times a year!

So realistically you need to allow for:

  • $2,280 (if you get the turmeric supplements)
  • be prepared to buy extra machines to hit your 10 sales quota once you are past 6A ranking or above

So technically there are no monthly fees. 

But you should probably be prepared to spend $2,280 a year on supplements. After all, your upline will say "if you don't take these, how you can you expect to sell them to other people?"

Ace Initiative compensation plan

There is a chance you'll get 20% to 30% if you recruit people into the system.

But that's not the whole point of it because what you want to dig deeper into is on how you'll make money from the MLM they're built for, Enagic.

There are 6 main "ranks" in Enagic:

  • 1A (1-2 sales) - receive 1 point
  • 2A (3-10 sales) - receive 2 points
  • 3A (11-20 sales) - receive 3 points
  • 4A (21-50 sales) - receive 4 points
  • 5A (51-100 sales) - receive 5 points
  • 6A (101+ sales) - receive 6 points
Enagic Compensation Plan

The 8 point system means how many points get handed out per sale. 

For example, if you sold your first K8 machine for $4,890 you would make $340 (you are 1A rank and get 1 point). The other 7 points go to your "upline". If the person directly above you was a 6A rank they would get 6 points ($2,040), leaving only one point to person above them, no matter what rank they are. Anyone above them would receive diddly squat. 

I just want to point out this fact here...

You may have been trying to sell anything to anyone for months.

You finally sell a huge $4,980 product...

But you only receive $340.

Yet the people above you earn $2,380!

If that is not an incentive to recruit more people so you can get a bigger chunk of the earnings, then I'm not sure what is?!

Watch the next 5 minutes of this video to get an insight into the true compensation plan for Enagic...

  • 7:34 - Enagic’s Compensation Plan

Or you can find the full Enagic compensation plan here. 

Is Ace Initiative a scam?

Ace Initiative is not a scam.

It just served as a good example of how attraction marketing works. This is also supported by some training you can do to improve your business, which in turn, leads you to join Enagic and sell water filter machines.

Aside from that, you also must recruit people to join the program. The reason why many people consider this as a scam is because they are surprised to know that all the things they're told about is not what it seems.

This is the main focus of the recruitment process, and that's what makes this a not-so-good-idea if you want to make good money.

Newbies just don't have any idea on what they are actually doing. And they're compelled to look as good as possible to other people so that they can attract people.

This is also the reason why there are loads of shady marketing strategies that are used by recruiters...

Just to be fully transparent with you, I am not a distributor myself and I do not endorse it in any way.

I have researched the website, testimonials and information on the Internet to get to the bottom of what this program genuinely does. This is because I have been burnt from programs just like this in the past and I want to prevent others from making the same mistakes.

Tired of MLMs? Check out how I make money online here!

What I like about Ace Initiative

Ace Initiative isn't really that bad. In fact, it still has some good things left in it. Which ones are they?...

#1 If you promote Enagic MLM this will help you to recruit (morals aside)

There's no doubt about it. This attraction marketing stuff works!...

It's very clear to see that attraction marketing works!


Enagic Instagram post

I've learned about these MLMs a few years ago and I found out that there's a ton of potential out there, only if you do things in a rather overly excessive way in social media marketing.

What I mean by this is that you should spend loads of time on social media and making life seem too good for you thanks to being a member of Ace Initiative or Enagic.

And if being a full-time salesman selling expensive water machines is what you want, then go ahead and join the Ace Initiative...

#2 Alkaline water trend

And here is what I found in Google Trends...

Alkaline water trends

As you can see there is a steadily increasing number of people who are becoming interested in alkaline water.

Below is the exact same chart just compared to the trend for Bitcoin... 

Alkaline water vs bitcoin

As you can see everything is relative. And that chart is comparing alkaline water to something that around only 1% of the world owns

What I don't like about Ace Initiative

But then again, the number of cons outweights the pros this MLM has...

#1 Expensive products

Check out the photos below and you can clearly see that the $4,980 pricetag for Enagic MLM's water machine is just insanely high when you compare it to the same water machines you can find in Amazon.

Enagic K8 Machine Pricing
Amazon Water Ionizers

So many distributors argue that the machines are superior for one reason or another.

But the fact is you can pick up water ionizers that can change the pH of the water from 2.5-11pH for a fraction of the cost...

K8 Water pH levels
Amazon pH levels

There is way too much for me to dig into every argument. But one of the big things Enagic hardcore fans argue is that Enagic has superior Oxidation Reduction Potential (ORP aka more antioxidants, therefore it's better for you). 

Watch 2 minutes of this video to see if that's true... 

  • 40:23 - ORP Comparison Graphics

If you continue watching that video you will find a ton more of the same, such as a study from Alkaline Water Plus...

Kangen Ionization compared to other models

Enagic water ionizers are nothing special compared to other models. 

It's just that every Enagic distributor hasn't done the proper research themselves or ever tested another ionizer brand themselves. They are very good at regurgitating the same things they see other distributors say though... 

#2 Not allowed to promote other products

You can read the full Enagic Policy and Procedures here. 

Enagic Policies and Procedures

Joining Enagic means that you are stuck to only promoting and selling their product.

This is a big downside because this isn't how true entrepreneurship works. Being a true businessman means that you can see whatever product or service you like and encourage others to create their own offerings...

#3 Is Ace Initiative a pyramid scheme in disguise?

Ace Initiate is not a pyramid scheme, at least in a technical sense.

Sounds good, but not really, though.

Take note that you can only make decent money if you hassle very hard and recruit as many people as you can into Enagic.

And the focus will solely be on the recruitment process. So, what can you expect?

Well, this one...

MLM pyramid scheme

You can cleary see that the ones at the top of the hierarchy are the guys who make the most money. And there are just very few of them.

Chances are, is that you'll start at the bottom-most part.

So, what do you expect? I say, nah...

#4 Shady tactics to keep people in

Ok, these are the last few minutes that you must watch from this video...

  • 1:25:05 - 1) The Only Way You Can Fail Is If You Quit
  • 1:25:36 - 2) Law of Attraction
  • 1:28:46 - 3) Money Mindset
  • 1:32:14 - 4) Echo Chamber
  • 1:33:45 - 5) Cult-like Behavior 
  • 1:42:44 - Pseudoscience Promoted in Community
  • 1:45:42 - Conspiracy Theories Promoted in Community
  • 1:50:10 - 6) $$$$$

But the shady tactics do not end there. 

What about how they actually find so many people that can afford a few thousand dollars to pay for a water filter machine?

These two minutes will just shock you...

  • 44:00 - Can’t Afford to Join? Commit Fraud!
"Credit cards have no way of checking your income. So go ahead and manifest $90k coming your way and put this down as your salary."

So there are people outright encouraging other people to commit "loan application fraud". 

Credit Card Fraud

If you get caught doing this (prob not hard as people publish this on social media!), then you can face up to $1 million in fines and 30 years in jail. And yes, real people are getting caught doing this all the time!

#5 No real interest

Then here is the final deal breaker for me...

Enagic vs Farmasi Google Trends

Google Trends show that there are just many better MLMs out there aside from Enagic, one good example is Farmasi.

You just can't expect anything from Enagic even if it's already been years since it first came out.

Ready to make passive income online?

I've created a growing passive income online with no previous marketing skills or online experience... 

I've made a special video for you to explain exactly how I did this. 

MTO Income

My opinion - Ace Initiative

Ace Initiative is just no good, as well as is Enagic.

However, it's good to go for you if you just want to spend some time faking your blissful life and sharing how great this business opportunity is to other people until you make good money.

But note that you should also sell water filter machines that cost like diamonds as they're priced at over $4,000.

You might even market it and say that you can become your own boss even if it's not really the case. You're just serving as a salesman that doesn't give you any salary.

Just remember that there are many other more legit business opportunities out there that you must try now...

How I make passive income online

MLMs are not scams or illegal. However, I'm not a fan of them because of the restrictions to the expensive products you have to promote.

Once I learnt about affiliate marketing, I realised it's a far superior business model because:

  • You can promote anything you want and truly own the business
  • You never need to sell to friends and family
  • It's completely free to start

In 2018 I had no idea what affiliate marketing was.

But I went from a full time PE teacher to making a passive income online within one year...

Mike PE teacher to Passive Income Online

If you want to discover how I did it then check out this special video I created which explains exactly how. You can also get your free 7-day bootcamp to get started.

Make Time Online Income

"If you don't find a way to make money while you sleep, you will work until you die." Warren Buffet

Click to Tweet

About the Author

Mike Beatty has built a passive income online whilst working as a full-time PE teacher without any marketing or technical experience. Learn more about how he's done it here.

Mike Beatty

You may also like

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}