SEO Playbook Review: Knowing Robbie Richards’ SEO Course

SEO Playbook Review

The overview and rankings

What is SEO Playbook about?

The SEO Playbook is an online course by Robbie Richards.

The main goal of the course is to help people enhance SEO using particular methods developed by him...

It is a full White Hat SEO system. You’ll learn how to rank your website and your posts on the first page of the Search Engine Result Pages (SERP).

SEO Playbook contains 23 detailed training modules. It also includes more than 60 process documents and templates and 100 video lessons. 

Aside from that, you can also join the private community filled with other experts and students. 

Unlike other online SEO programs, the SEO Playbook is categorized into 3 different courses.

This includes:

• The Content Audit Playbook

• The Keyword Research Playbook

• The Quick Wins Playbook

Every single one of these categories discusses a particular aspect of SEO. However, they’re all connected to one another and create a well-rounded SEO training program.

Check out this 18-minute video to have a better understanding of this course...

Let us then know the person who started this all...

Who is Robbie Richards?

Robbie Richards is an SEO professional and the creator of the SEO Playbook.

His training program contains more than 100 videos, a private community, spreadsheets, and lessons. 

For those who don’t know, Robbie is a senior SEO manager at a fast-growing B2B SaaS company called “Virayo”.

His knowledge in SEO enabled him to produce effective marketing campaigns for a lot of companies. This includes Fortune 500 companies. 

The SEO Playbook is worth checking out if you like to know more about Robbie.

When it comes to online presence, Robbie is quite reputable.

The sales page for his course is honest. It doesn’t include misleading claims or hype. Robbie has real experience in SEO...

How does SEO Playbook Work?

The SEO Playbook has been categorized into three different courses.

Every course covers a particular SEO process that you can use to improve your skills. 

All you have to do is to log in, click play, and follow the step-by-step process that Robbie will teach you in the course. 

As much as possible, Robbie recommends that you follow the entire outline of the course. You should not skip any lesson at all.

Inside SEO Playbook

Now that you know who Robbie Richards is and what his course is all about, you might want to take a look at what content you’ll be getting.

Keep in mind that the SEO Playbook has videos and a couple of written texts. Thus, you won’t have any problems if you prefer watching or reading. 

However, you should know that there’s a part in the course where you’ll just be watching Robbie talking about SEO.

As mentioned earlier, the program is categorized into 3 different courses. This includes the Content Audit Playbook, The Keyword Research Tool, and the Quick Wins Playbook.

Learning all of these courses will help you get a deeper knowledge of SEO.

Course 1: The Content Audit Playbook

The first course of the training program contains 7 different modules. This course will teach you how to conduct technical content audits to improve your long-term and short-term organic growth.

Here is the list of the modules you’ll get in this course:

• Module 1 – Content Audit Playbook Introduction

• Module 2 – Penalty Assessment and Audit Goals

• Module 3 – Gathering All Your Indexable Content

• Module 4 – Mapping Page-Level Performance Metrics

• Module 5 – Assigning Action Strategies and Items

• Module 6 – Finding Content Gaps and Existing Keyword Opportunities

• Module 7 – Reporting and Measurement

Course 2: The Keyword Research Playbook

The second course inside the SEO Playbook is about keyword research. To make things simple, it’s a repeatable process to qualify, prioritize, and find high-value keywords before you map them to the information architecture of a website. 

Here is the list of modules you will get in this course:

• Module 1 – Introduction to Keyword Research

• Module 2 – Grade and Identify Your Organic Competitors

• Module 3 – Establish Your Seed Keyword List

• Module 4 – Determine Your Existing Keyword Opportunities

• Module 5 – Conduct Competitor Keyword Research

• Module 6 – Expand Your Keyword Set

• Module 7 – Organize Your Master Keyword List

• Module 8 – Qualify Your Keyword List

• Module 9 – Establish Your Keyword Map

• Module 10 – Measure Performance Establish Your Content Calendar

Course 3: The Quick Wins Playbook

The third course of the training program is The Quick Wins Playbook. It contains 5 training modules. 

For those who don’t know, this course is about a repeatable data-driven process to look for and filter “quick-win” keyword opportunities for any website. 

Also, you will learn a sequence of actionable relaunch tactics that regularly improve organic traffic and conversions within 2 to 3 months.

Here is the list of modules you will get in this course:

• Module 1 – Introduction

• Module 2 – Map and Pull Existing Keyword Data

• Module 3 – Prioritize and Determine Your Keyword Shortlist

• Module 4 – Content Relaunch Tactics

• Module 5 – Measuring Success of the Campaign

Check out this short 20-minute video that talks about the course...

How to Join the SEO Playbook?

Now that you know the content of the course, you’re probably interested in joining the program. 

Well, lucky for you, it’s quite easy to join. Unfortunately, the SEO Playbook is not always available. Robbie Richards only offers this course once a year. 

As of today, the SEO Playbook is still not available. To join the program, all you’ve got to do is open your preferred browser and search engine.

Next, type “The SEO Playbook” on the search engine and hit enter. Then, click on the first result. After that, you will be on the homepage of the SEO Playbook.

Since the course is still not available, you will have to join the waiting list. You’ll see a huge button that says “Join the Waitlist”. Click that button and enter your email.

After that, you’ll have to wait. You will receive an email that will notify you that the course is available to purchase...

SEO Playbook cost to join

Unfortunately, the cost to join Robbie’s training program is on the expensive side. People will find the price too expensive.

Thus, it is mainly marketed to advanced SEO professionals. 

This is also the reason why Robbie only makes the course available to several individuals on particular occasions. 

The cost of SEO Playbook is $1000.

This is the full price of the program. Once you pay the price, you will get full access to all the features of the program.

However, does Robbie offer refunds? The answer is yes. SEO Playbook offers you 1 month to examine the course and make up your mind.

If you aren’t satisfied with the content of the course, you will get your money back 100%...

SEO Playbook reviews online

SEO Playbook is a course that  teaches the advanced SEo strategies so you can optimize your online business' SEO campaign.

But is it any good?

The only way to know this is to read reviews from people who have tried it...

Common positive SEO Playbook reviews

• Actionable
• Informative
• Concise

The following comments below are the common positive reviews you’ll find online:

• “This is one of the most in-depth and actionable SEO courses out there. I've already found opportunities for my business I previously overlooked. Highly recommend!”
• “I've read pretty much read every book, blog post and done every course on SEO, and I can honestly say hands down that Robbie's course is by far the best course out there. It's just super simple, very detailed, and most importantly, extremely actionable. It has helped me in my own learning, as well as heaps of my clients. We implement Robbie's strategies every day, and I'm looking forward to the next Playbook installment. Can't speak highly enough of the course. Go and get it!”

Common negative SEO Playbook reviews

• Boring
• Complicated
• Not for beginners

And here are the best negative reviews I seen:

• “This is not for beginners. I repeat. This is not for beginners. If you’re new to SEO, do not waste your money on this course. I’ve made the mistake of buying this course thinking I would learn the basics. Unfortunately, the course does not discuss the basics of SEO”
• “I have waited for several months for the course. I did not receive any emails that the course is already available. By the time I was notified, I wasn’t interested in the program anymore. Still, I purchased it so I can take a look at it in the future”
• “The course is good overall. However, I did not like the part of the course where it’s just a boring video of Robbie talking. It was very boring. I almost fell asleep watching that video."

Is SEO Playbook a scam?

No, the SEO Playbook isn’t a scam.

Robbie Richards is a real SEO professional and his training program contains tons of value that will help you improve your skills. 

Though there are a couple of negative reviews about this course, it has nothing to do with the content of the course. It is a good course overall. There’s no sign that could indicate it’s a scam.

Robbie Richard is an actual person. He has a reputable online presence. If you’re a scammer, you wouldn’t use your real name, right? 

Aside from that, the sales page of the course is clean. You won’t find any overhyped statements. Robbie also does not utilize misleading claims that will make you sign up.

To make things simple, SEO Playbook is real. It’s a legit course...

SEO Playbook pros

Here are some of the best things that I like about SEO Playbook...

#1 Detailed and comprehensive

The content itself is one of the things that make or break the training program. It’s always better for the students if the course is more comprehensive. 

When it comes to SEO Playbook, the training program is comprehensive. The truth is that you’ll get access to three different courses where you can learn in-depth details about SEO.

#2 Hype-free course and sales page

One of the great things about SEO Playbook is the sales material. Compared to get-rich-quick schemes and online scams, the sales page of this training program is hype-free. 

To make things simple, Robbie does not utilize misleading claims.

He also doesn't do any fake promises, and other scam tricks to make people buy his course.

Instead, Robbie is fully honest about the course. He also provides realistic expectations of what you’ll get...

#3 Robbie Richards is a legit marketer and SEO specialist

When you’re looking for a training program that will help you improve your skills, you want the instructor to be an expert in that topic, right?

Obviously, you don’t want to learn from a fake teacher who doesn’t know anything about SEO. Luckily, this isn’t the case with SEO Playbook.

Robbie Richards is the author of the course and he is a real person. He has tons of experience in SEO and can share with you his knowledge to make you successful in the industry...

SEO Playbook cons

And here are the red flags that I found in SEO Playbook, of which you should also take note of...

#1 Costly

Another downside of the SEO Playbook is that it’s expensive.

Well, this can be a bit understandable when you know that the course is geared toward advanced individuals.

Keep in mind that $1000 is something that not every person can afford to spend on a training program.

Unfortunately, there’s no option for monthly installments as well. If you want to join, you’ll have to pay $1000 upfront. 

#2 No keyword research tools

As a student of this training program, you will get tons of information about SEO.

Unfortunately, you will still have to purchase tools if you want to apply the knowledge you’ve learned from the course.

Keep in mind that these tools aren’t cheap as well. Thus, it requires a major investment...

#3 Not for beginners

One of the biggest drawbacks of the course is that it isn’t beginner-friendly. The reason for this is that the course does not teach the basics of SEO.

If you visit the main website of the course, you’ll find that it is aimed towards advanced SEO professionals who already have established websites. 

The main purpose of the course is to simply improve their skills when it comes to ranking their websites. You’ll only get disappointed if you join this course as a beginner...

My opinion - SEO Playbook

To make things short, the SEO Playbook course by Robbie Richards is a solid training program if you are searching for advanced SEO knowledge. 

The training videos of the course are easy to follow and the quality is excellent. When it comes to the price, I would say that the course is worth the $1,000 price tag. 

If you’re the right person, you will find this course extremely valuable. This is particularly true if you’re having a hard time ranking your website on the SERP.

On the other hand, if you’re a beginner looking to learn the basics of SEO, I recommend that you skip this course and look for other courses online...

So, here's what I think about its business opportunity...

Wanting to earn extra income is doable online but it does not come so easily and it is not something that you can have without putting extra effort into it.

There are many credible online career opportunities that you can still explore and Detailed SEO Blueprint is clearly not one of them.

Always remember that scams are often disguised as opportunities. One has to stay vigilant especially if money is involved.

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