August 17, 2022

The Beginner’s Guide to SEO Review: All You Need to Know About This Moz Course

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As a business owner, you need to stay competitive. To do that, you have to adjust your digital presence to be more available, valuable, and visible to your consumers.

So, how can you achieve this? Well, you need to focus on SEO for your business website. 

If you want to earn more revenue, expand your target audiences, and create long-term brand awareness, search engine optimization is vital.

Unfortunately, SEO is complicated. Thus, you’ll need proper training to understand it if you’re a beginner. 

Fortunately, there are tons of courses and training programs out there that can help. One of these courses is The Beginner’s Guide to SEO Review by Moz.

So, is this course worth it? Does it contain valuable information that can help you understand SEO? Is it a legitimate course? Today, you’re going to find out.

This The Beginner's Guide to SEO review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

The Beginner's Guide to SEO Review

The overview and rankings

Name: The Beginner’s Guide to SEO

Founder: Moz

Type: SEO Course

Price: Free

Best for: Complete beginners in SEO

The Beginner's Guide to SEO Pros

  • Course is engaging
  • User-friendly
  • All training focuses on white hat SEO

The Beginner's Guide to SEO Cons

  • It is too basic
  • They market Moz products too much
  • You need Moz Pro if you want to dive deeper


Moz is a known SEO platform that offers tools and resources for SEO specialists. However, Moz also offers training courses for people who want to learn SEO. One of these courses is The Beginner’s Guide to SEO. Is it a good course, or is it a scam? Everything will be explained in this review.

Make Time Online Rating: 

45 out of 100 

Recommended: No

What is The Beginner's Guide to SEO about?

If you are an SEO expert or want to become one, you have probably heard of Moz SEO software. Well, you should know that Moz doesn’t just offer SEO software.

Aside from being one of the leading platforms for SEO professionals around the world, Moz also offers a couple of the most updated SEO training.

As the name suggests, The Beginner’s Guide to SEO course by Moz educates beginners on how search engines work. It also offers insight into some of the updates of Google’s algorithm.

Every module and lesson you find in this course only focuses on White Hat SEO methods. Thus, you won’t have to worry about getting penalized by Google. 

Keep in mind that this course is mainly targeted at beginners. So, if you have a lot of knowledge about SEO, you will not find any value in this course.

Check out this 11-minute video to know more about this course...

Let us then know the person who started this all...

Who is Rand Fishkin and Gillian Muessig?

In 2004, Rand Fishkin and Gillian Muessig founded Moz. At first, it was known as SEOmoz.

It began as a blog and an online forum where some of the world’s first SEO professionals shared their ideas and research. 

However, after launching their first Search Ranking Factors study and releasing the Beginner’s Guide to SEO course, their website immediately transformed into a small consulting firm.

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How does the Beginner's Guide to SEO Work?

As the name suggests, this course is a guide for Beginners on how SEO works. If you’re new to the industry and want to learn search engine optimization, you’ll get the most out of this guide. 

The course is created to describe every single major aspect of SEO. This includes marketing the unique value of your website, building links, making your website friendly to search engines, and finding phrases and keywords that can generate traffic to your site.

Always keep in mind that the world of SEO is complicated. It also changes constantly. However, you can easily understand the fundamentals. 

Even if you’re only learning the basics, it can still make a huge difference. In addition to that, this course does not cost anything. Yes, you’ve read it right. This course is completely free. 

If you combine the knowledge that you’ll learn in this course with a bit of practice, you’re well on your way to becoming a savvy SEO.

Inside Beginner's Guide to SEO

The Beginner’s Guide to SEO has been strategically divided into 7 modules. Every module covers a couple of lessons about SEO that you can use to improve your knowledge and skills.

If you already have basic knowledge of SEO, you might want to skip some modules and lessons in this course. This is particularly true if you’re only looking for the technical aspect.

Module 1: SEO 101

If you’ve got a solid understanding of SEO and why it is essential, you can skip to the next module. However, it is still recommended that you skim through this module, especially if you need a refresher. 

On the other hand, if you have zero knowledge about SEO, this module will teach you foundational SEO knowledge. You’ll learn some of the basics of SEO that will help you move forward. 

This module will help you become more data-driven in your SEO efforts. Instead of doing random things, this will help you become more organized.

Module 2: How Search Engines Work

After you understand the basics of SEO, the next module is about how search engines work. 

As the name suggests, this module will teach you everything about search engines. This includes ranking, indexing, crawling, and much more.

Understanding search engines will help you know how you can show up your website on the Search Engine Results Page (SERPs).

Of course, you do not have to know all the ins and outs of the algorithm. However, this module will help you get an excellent baseline knowledge of how search engines rank, store, interpret, and find content.

Module 3: Keyword Research

After learning how to show up in SERPs, the next thing you need to learn is how to find the right keywords to target in the content of your website. 

Aside from that you should also learn how to create content that will satisfy both search engines and users. 

In this module, you will get methods and tools to help you understand keyword research. Furthermore, you will also learn strategies that will help you establish strong content and avoid keyword research issues. 

Module 4: On-Page SEO

After understanding how users are searching for content, the next thing you need to learn is on-page SEO. 

Keep in mind that this is the start of the technical part of the course. Thus, you might have a hard time understanding some of the phrases or words in this module.

On-page SEO is the practice of creating web pages that answer the questions of your users. In this module, you’ll learn everything about on-page SEO. 

Module 5: Technical SEO

Because the technical structure of your website can have a huge influence on its performance, you also need to learn the principles of technical SEO.

If you’re a business owner, you might want to share this module with your team so that every party involved in the construction of your website is on the same page.

This is particularly true for your designers, content writers, and programmers.

Module 6: Link Building and Building Authority

Since you now have learned how to create content that users are looking for, that search engines can understand, and that answers the questions of consumers, you’re probably ready to start. 

Well, that is not the case. Just because you’ve learned all the modules and lessons above does not mean your website is ready to rank. 

To outrank your competitors, you need to build authority. This is what you’ll learn in this module. 

Module 7: Measuring and Tracking SEO Success

Now that you know all the basics of SEO, the last thing you want to learn is how to measure and track your efforts. Of course, you don’t want to start a campaign and not know the results, right?

As an aspiring SEO specialist, you need to track everything. This includes lost links, conversions, rankings, and more to help improve your SEO.

This is what the module is for. It will teach you a couple of tips and techniques on how to effectively and efficiently measure and track SEO success.

Check out this short 14-minute video that talks more about the course in deep detail...

How to Join Beginner's Guide to SEO?

Now that you know what modules and lessons you’ll get when you join this course, you’re probably interested in joining it. However, how can you join this course? 

Well, it’s quite easy. First of all, you need to visit the main website of Moz. You can do this by searching “Moz” on your preferred search engine or directly visiting their website, which is

Once you’re on the homepage of Moz, click the “Learn SEO” button on top of the website. This will open up a drop-down menu that offers a couple of options.

From there, you’ll see that the first option is The Beginner’s Guide to SEO. That’s the course you’re looking for. Click the “Read the Beginner’s Guide” below it.

And that’s it! You don’t have to sign up. You don’t have to input your credit card information. You’re good to go. It’s a free and easy-to-use course ideal for beginners.

Beginner's Guide to SEO cost to join

As mentioned earlier, the Beginner’s Guide to SEO is a free course. It will not cost you anything. Moz does not even require you to create an account to join. 

You can simply open up your preferred browser and start learning SEO. The only thing that you need to invest in is your time.

Beginner's Guide to SEO reviews online

The Beginner's Guide to SEO is an online course that teaches you all there is to know about search engine optimization and how you can use it to earn passive income online. 

But is it any good?

The only way to know this is to read reviews from people who have tried it by themselves...

Common positive Beginner's Guide to SEO reviews

  • Tons of available resources on the website
  • Easy to take
  • Detailed Content

The following comments below are the common positive reviews you’ll find online:

  • This is a good course for understanding the basics of SEO. It's online so you can go at your own pace. There's also a ton of resources available on the site, so you can go more in-depth on a lot of the course material.”
  • “Great program with lots of information. It was super easy to take since it was offered online. As with most online courses, you can pace yourself and not feel overwhelmed.”
  • “After reading the introduction, I knew this course would provide exactly what I’d been looking for. I have found the training program fantastic value for money (it’s free) and was agreeably astonished at the level of detail, content covered. While I’ve only just finished the course and am still working through my website’s list of improvements, I can already see an improvement in traffic to my website and the course has helped fill the gaps in my SEO knowledge. With the knowledge gained, I’ve not only improved my site but will be able to provide a better service to my clients.”

Common negative Beginner's Guide to SEO reviews

  • Introduces a lot of SEO terms in the beginning.
  • It only offers a general overview
  • Too basic.

And here are the best negative reviews I seen:

  • "I don’t have any idea what SEO means and how it works. Because of this, I was extremely eager to know more about this topic the 1st chapter. Unfortunately, the first chapter introduces a lot about SEO terms and words that I do not understand. These words should be defined at the beginning of the course.”
  • "It offers a general overview. However, the materials aren’t extremely refined and the course does not offer an excellent structured approach to the topic. Because of this, I didn’t proceed with the next modules because it would be better for me to look for other courses”
  • "This course is simply too basic for me. Obviously, this course is called Beginner’s Guide to SEO. However, it doesn't even get to how to start working with it. I am a bit disappointed. Maybe they’ll update the course in the future.”

Is Beginner's Guide to SEO a scam?

You might be wondering if the Beginner’s Guide to SEO is a scam. Well, the answer is a big NO. 

This is not a scam. It’s a legitimate course from a legitimate SEO platform. Aside from that, it does not cost anything. So, how can it scam you if you don’t spend anything for it? 

It’s a free online course that can help you understand the basics and fundamentals of SEO. It’s great for beginners.

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Beginner's Guide to SEO pros

Here are some of the best things that I discovered when reviewing The Beginner's Guide to SEO...

#1 Course is engaging

The way they wrote everything in the course helps readers be engaged. It’s extremely well-written. If you think you’ll get bored reading a lot of words, you’re wrong. 

#2 User-friendly

Not all people are tech-savvy. If you’re one of these people, you might be scared to navigate their website. However, you shouldn’t worry because their site is user-friendly. 

Navigation is pretty easy. When you’re done with one module, you’ll find a button at the end of the module that will lead you to the next module.

#3 All training focuses on white hat SEO

As much as possible, SEO professionals recommend avoiding Gray-Hat and Black-Hat SEO. Unfortunately, a couple of SEO courses still recommend these tactics even though they’re extremely risky. 

Fortunately, that isn’t the case with the Beginner’s Guide to SEO. This course will only teach you White-Hat SEO strategies.

Beginner's Guide to SEO cons

And here are some of the things I find awkward in The Beginner's Guide to SEO. So take note of these...

#1 It is too basic

This might appear obvious because the title of the course is Beginner’s Guide to SEO. However, it’s simply too basic. You can typically find all of the lessons in this course anywhere, from Google to YouTube.

#2 They market Moz products too much

While reading the lessons in this course, you’ll find that they typically insert their products in the lessons.

Because of this, you might think that you need Moz tools to proceed. However, that isn’t the case.

#3 You need Moz Pro if you want to dive deeper

After finishing the entire course, what should you do next? You probably want to improve your knowledge and skills, right?

Well, if you want that to happen, you’ll need a Moz Pro account to get access to their advanced courses. This means that you’ll need to pay a subscription-based fee.

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My opinion - Beginner's Guide to SEO

So, is the Beginner’s Guide to SEO by Moz a good course? In my opinion, it’s an excellent course. This is particularly true if you’re a beginner. 

It’s a great resource if you want to learn all the basics and fundamentals of SEO. It will also teach you things to avoid to make sure you won’t harm your website’s SEO.

Unfortunately, I do not recommend this course if you already have a bit of knowledge of SEO. You might be better off looking for other courses online.

This course is only valuable if you have zero knowledge about SEO.

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