Are you an entrepreneur? Do you have an online business? If so, you have probably heard about SEO. Chances are that experts have been recommending you to study it.
Though studying is pretty easy, SEO is one of the hardest things to learn. This is particularly true if you’re doing it on your own.
That is why most people rely on SEO courses online to help them know more about Search Engine Optimization.
And one of the best courses out there is Market Motive.
But is Market Motive a scam?
No, Market Motive is a legit SEO course made by a professional and successful SEO specialist that teaches all there is to learn about this specific area.
How good is Market Motive compared to other SEO courses? Who is it best for? What’s it all about?
In this article, I am going to answer all of the questions you have in mind.
Disclaimer:
This Market Motive review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.
Market Motive review: The overview and rankings
Name: Market Motive
Owners: Matt Bailey
Type: SEO course
Price: $748 for self-learning, $1,069 for online bootcamp
Best for: Beginners in SEO who want to master their SEO skills and learn advanced methods.
Market Motive Pros
- Active community
- Certification on completion
- Access to professionals
Market Motive Cons
- SEO is expensive
- Online Bootcamp pace is very fast
- No guarantee of succes
Summary:
Market Motive is an online SEO training program that focuses on teaching people how to master their SEO skills.
Make Time Online Rating: 45 out of 100
Recommended: No
What is Market Motive about?
Market Motive is set to provide a new and effective method for those who make a profession from internet marketing to obtain expertise from industry leaders.
They provided industry professionals access through a private forum, live (and recorded) workshops, and instructional video courses.
SEO, web analytics, social media marketing, conversion optimization, mobile marketing, PPC advertising, and content marketing are some areas covered in depth by Market Motive’s training programs and certification.
Every course is taught by a best-selling author or a prominent industry figure who has spoken at previous events, so you know you’re getting the most up-to-date and reliable information possible.
Industry leaders consistently fund Market Motive training. Rutgers University, Benedictine University, The DMA (Direct Marketing Association), New Horizons, Rasmussen Schools, Aspen University, and other universities, training institutions, and colleges worldwide have licensed, white-labeled, and implemented our program.
Microsoft, Dell, Hewlett-Packard, Adobe, Kaiser Permanente, GE, SalesForce, Marriott, Home Depot, AARP, Gannett Publishing, Fidelity, Harvard Business Review, Yamaha, United Press International, Motorola, and many more each week are just some of the leading corporations that regularly invest in Market Motive certification for their teams.
Market Motive certification is regularly invested in by many leading corporations, including Microsoft, Dell, Hewlett-Packard, Adobe, Kaiser Permanente, GE, SalesForce, Marriott, Home Depot, AARP, Gannett Publishing, Fidelity, Harvard Business Review, Yamaha, United Press International, Motorola, and many more each week.
The governments of the United States and the United Kingdom have reviewed Market Motive’s offerings and approved governmental cash for professional development.
Market Motive will address some of the most important aspects of internet marketing, including:
- SEO Social Media Marketing Content
- Conversion Enhancement
- Web Analytics Paid Search Marketing Mobile Marketing
- Email Marketing
For those who don’t know, Market Motive was founded by Avinash Kaushik, John Marshall, and Michael Stebbins.
These people wanted to offer an efficient and new approach to getting online marketing knowledge from experts to people who practice online marketing for a living.
They’ve achieved this goal by offering access to industry leaders through instructional video courses, live and recorded workshops, and a private forum.
One of the courses that Market Motive offers is the SEO training course. This training program provides complete 360-degree learning on every concept of SEO.
According to the course, you can use this training program to master the process of driving traffic to your website organically through SEO analytics, on-page and off-page SEO, keyword research, and much more.
The instructor of this course in Market Motive is Matt Bailey.
Check out this 2-minute video to know more about Market Motive…
So, who created this course in the first place?
Who is Matt Bailey?
Matt Bailey is the main instructor for the SEO course Market Motive.
However, he’s also the president and founder of SiteLogic.
Bailey is also a member of the Advisory Board for Incisive Media’s Search Engine Strategies Conferences. In fact, he’s one of the highest-rated speakers at the conference.
Bailey is also the author of the book titled “Internet Marketing: An Hour A Day”. In 1997, Matt created an online real-estate business. Thus, he was an early online entrepreneur.
He sold his first business and then moved into the enterprise software sales industry with international accounts.
Bailey went back to his roots in 2002 to work with web development agencies that were developing marketing departments to respond to the necessity of Search Engine Optimization.
Eventually, in 2006, Bailey started his own marketing company. This company is known as SiteLogic.
Matt sold his agency business in 2015. Then, he changed SiteLogic to an education and training company.
So, how does the course work?…
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How does Market Motive Work?
The SEO course of Market Motive helps people in increasing the visibility of their business organically. With this SEO, you can learn SEO ideas and put them to use in simulations.
If you take this SEO training, you’ll learn methods to put your website at the top of SERP and keep it there.
Aside from that, you’ll also learn various skills with this course. This includes analytics, on-page, and off-page optimization, and keyword research and management.
According to the training program, this course is best for people who want to utilize SEO to improve the user experience of their website.
Market Motive offers faculty-led live workshops. You can post questions to be asked during the workshop on the forum, and the moderator(s) will respond.
You can select and join Avinash Kaushik’s Web Analytics Workshop. You can inquire about how you need to track external links that your visitors click on using google analytics.
It was amazing that you didn’t even have to wait until the workshop. If questions can be handled quickly or easily prior to the session, they will be addressed in the forum (otherwise, they get tabled for the call).
Within fifteen minutes, Avinash provided me with a detailed response to my question, providing connections to internet resources to help me appropriately configure the system.
When you can briefly be signed in, you will be amazed to discover how many individuals participated in the Web Analytics course.
One of the nicest aspects of the workshops is that they are all recorded and made available to all members. This ensures that you miss nothing, and if you are new to Market Motive, you can listen to any of the past sessions.
Additionally, since the questions are posted in advance in the forum, if you find a question that interests you after the workshop has concluded, you may just click on it to hear the answer.
The SEO course of Market Motive is made to teach students the fundamentals of SEO. However, it also promotes students to utilize out-of-the-box solutions to solve issues.
Beginning Market Motive requires starting with the forum. You will receive a welcome message encouraging you to introduce yourself to the other members and faculty.
You will see a “submit an introduction here” option that will take you directly to their forum.
Numerous posts were website-specific questions. It was gratifying to see that each question was answered by one or more Market Motive faculty members, including Internet marketing (SEO) experts. It’s great that an NDA obligates all members to speak freely about their endeavors.
Market Motive provides live faculty workshops. You can post questions to be asked during the workshop on the forum, and the moderator(s) will respond.
You have the option to attend the training on web analytics. You will learn how to track external links visited by your site’s users using Google Analytics.
If questions can be easily answered before the workshop, they will also respond directly in the forum, which is one of the best features of their course.
You will receive extensive responses, access to online resources, and assistance setting things up properly.
What Skills Will You Learn in Market Motive?
Since you want to get as much as possible out of this course, you probably want to know what skills you’ll learn after joining the training program. Well, lucky for you, there are a lot of skills to learn.
First of all, you’ll learn to master the fundamental skills to advanced SEO skills. Keep in mind that you’re not just going to learn it. You’re going to master it. This is an extremely useful skill to have in real life.
Second, you’ll also understand what organic traffic means. This is important if you’re new to online entrepreneurship. You will also learn how to attract organic traffic to your website.
Next, the course will also teach you how search engines work. Keep in mind that as an SEO specialist, your job mainly revolves around search engines. Thus, it’s best to know how to make the best use of them.
Furthermore, the course will also teach you methods and skills that will help you improve the search engine ranking of your website.
Aside from all of these SEO skills, the course will also teach you a bunch of other skills. This includes managing a website, troubleshooting issues, how to perform research effectively, and more.
Lastly, the training program will also help you expand your skill portfolio. Then, you can utilize this portfolio when you’re applying for jobs as an SEO specialist.
Inside Market Motive
The SEO course of Market Motive is set up with lessons that you can consume easily. Every lesson contains a video that you can watch. Some of the videos are short. However, there are also videos that might take you more than an hour to finish.
Though some videos are long, they are extremely helpful and worth it. You can always pause the video if you’re bored and come back to watch it if you’re interested again.
Module 1: Search Engine Optimization Foundations
This module is an introductory module. It will introduce you to the entire course and will share with you everything that you’ll learn once you’ve completed it.
This module contains 13 lessons. Each lesson has a video. The longest one in this module is Lesson 3. You will need at least 27 minutes to finish the lesson.
This module contains lessons such as an introduction to SEO, how search engines work, types of SEO, off-page optimization, on-page optimization, local SEO, SEO tools, and much more.
In short, you will learn all the basics of SEO in this module. In addition to that, there is also a Search Engine Optimization Foundations quiz at the end of the module to test if you’ve learned anything in this module.
Module 2: Advanced Search Engine Optimization
Once you’re done with the introduction to SEO, the next thing you’ll learn is advanced SEO.
This module contains 10 lessons. The longest lesson in this module is lesson 5. It is about Website Management and Optimization. You’ll need at least 1 hour and 30 minutes to finish this lesson.
In this module, you will learn advanced SEO such as how search engines work, on-page optimization, keyword research, off-page SEO, measurement and analytics, and more.
Module 3: Advanced Content Marketing
After finishing the advanced SEO module, the next thing you’ll learn is content marketing.
This module contains 18 lessons. The longest lesson is 1 hour and 20 minutes. It is about utilizing effective B2B and B2C content marketing methods.
There are tons to learn in this module. It appears that Matt Bailey has compressed all of the content marketing concepts into a single module.
Because of this, you might get overwhelmed by the lessons. However, you should always keep in mind that you can learn at your own pace. If you feel overwhelmed, I recommend you take a break.
Some of the lessons you’ll learn in this module include how to develop a vision of content marketing success, target key influencers, how to measure content effectiveness, and more.
Module 4: Advanced Web Analytics
This is the final module of the course. It is about web analytics. It has 17 lessons. In addition to that, the longest lesson is about enabling capabilities. It is 52 minutes long.
In this module, you will learn things such as building blocks, fundamentals of digital analytics, business perspective, acquisition, audience, behavior, and more.
Bonus Module: Certification
Once you’ve completed the whole training program, the last part of the course is to get certified. This certification can be extremely useful when applying for jobs as an SEO specialist.
So, how can you get certified? It is quite easy. You have to make sure you complete at least 85% of the course. Yes, you don’t have to finish 100% of the course, only 85%.
Of course, if you want to get the most out of this training program, it’s recommended that you finish 100% of the course.
Then, you also have to finish at least 1 simulation test and 3 projects from the training program. You also have to make sure your score is a minimum of 60%.
There are no prior requirements for this course. However, experts recommend that you first complete an SEO Foundations course.
If you’ve got a basic working knowledge of Microsoft Office, Search Engines, and HTML, you will effectively learn from this course.
Check out this 7-minute video to give you a better understanding of Market Motive…
Let us move forward and learn more about…
How do you join Market Motive?
Joining Market Motive is quite easy. This is particularly true since their website has an excellent UI. The website is also very user-friendly. Thus, you can easily navigate their website if you want to learn more.
To join the market motive, first, you need to open your preferred browser. Next, search “Market Motive” on Google. Then, click on the first result.
Once you’re on the homepage of Market Motive, drag your mouse on the “courses” button on top of the homepage. Next, choose the advanced SEO course.
Lastly, click on the “Enroll” button and you’re good to go.
Market Motive cost to join
Compared to other SEO courses out there, Market Motive is quite cheap.
The cost to join Market Motive’s advanced SEO course is only $748.
This will give you lifetime access to all the content inside the training program.
However, you’ve got another option to choose from, which is the Online Bootcamp.
The Online Bootcamp option costs $1,069.
I recommend that you get the $748 if you want to learn on your own.
If you join the Online Bootcamp, you will have to follow the pace of other students.
Who is Market Motive For?
Personally, I believe that Market Motive is for every person out there who is interested in learning and mastering SEO.
Keep in mind that Search Engine Optimization training is beneficial for everybody who wants to become adept in SEO.
However, if you want to know who would particularly benefit from this training program, these professionals will probably find the course useful:
- Entrepreneurs and Business Owners
- Communication, Business, Engineering, and Management Graduates
- Sales and Marketing Professionals
- Content Writers
- Digital Marketing Executives
- Marketing Managers
This course is for everyone who wants to learn courses written by a dream team of Silicon Valley specialists who want to learn from trained teams that are productive and generate revenue per hour.
If you need help managing your time, this is for you who want flexible hours or a schedule for web-based training.
In addition, there are structured learning paths where you can leverage each skill and objective.
Common positive Market Motive reviews
- Community
- Certificate
- Easy access
Here are some of the most common positive reviews we have seen from clients…
- “Here’s the message I just got … congratulating me on getting the job: ‘Your knowledge of SEO and professionalism sets you apart.”
- “The video for the class was amazing. Once you watch the video you get it right away. In Market Motive everyone is the best in the industry. If you want to learn from the best, Market Motive is a great place for you. Once you get in, it’s amazing. I think it was worth the money.”
Common negative Market Motive reviews
- Expensive
- Fast pace
- No guarantee of success
And here are some of the most common negative reviews we have seen from clients…
- “Unluckily, this was not what I expected from the training program. Perhaps since I did not take specialization but I feel that this training program was too theoretical.”
- “I hated this training program. It should tell people from the start that the focus is largely on having a career that mainly focuses on SEO. This training program isn’t useful for people who want to seek SEO as an additional skill.”
- “The online bootcamp is too fast for my own pace. I should have bought the normal one so that I could learn at my own pace. Luckily, I was able to get a full refund of my money”
Is Market Motive a scam?
Is Market Motive a scam? This is probably one of the biggest questions you have in mind. Well, the answer to this question is no.
When you purchase the course, you will immediately receive the content of the training program. This means that you immediately get your money’s worth.
In addition to that, you can tell that Market Motive isn’t a scam since they offer a 100% money-back guarantee if you aren’t satisfied with the course.
So, why are some people calling it a scam? Well, the answer is simple. They don’t understand how it works.
Most of the people I see calling the course a scam are the ones who thought that they’ll immediately get rich after finishing the training program.
However, you should always remember that SEO is a long-term commitment. You’ll only notice the results after a couple of months of hard work and dedication.
I hope this answer gives you peace of mind. Market Motive is not a scam. It’s a real training program with real and legitimate instructors.
You can call a product a scam when you spend money on it and you don’t get anything back. This is not the case with Market Motive.
Once you pay the price, you’ll get access to lessons that you can use to learn and master SEO.
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Market Motive pros
Here are some of the best things that I like most about Market Motive…
Active community
As mentioned earlier, joining Market Motive will give you access to their forums.
In this forum, you can read previous discussions from other students about a particular topic.
However, you can also start your own discussion. This is particularly useful if you’ve got a question or something to ask to other students.
Certification on completion
This is perhaps the biggest benefit of Market Motive.
You will get certified once you finish the course. However, to get certified, you will need to complete at least 85% of course.
Aside from that, you will also have to finish 1 simulation test and 3 projects. Your exams should have a minimum score of 60%.
Access to professionals
The instructors that you will find in Market Motive are one of the best in the industries.
You can guarantee that each instructor has at least 10 years of experience in the topic they’re trying to teach.
In addition to that, instructors will also often join the discussions in the forum.
Market Motive cons
And here are the not-so-good things that I consider as red flags for Market Motive…
SEO is expensive
Yes, you’ll only need to spend around $748 to join the training program. However, this will only give you access to the learning materials.
Once you’re done and ready to apply what you’ve learned to the real world, then you’ve got to prepare a huge investment.
SEO needs an investment. Keep in mind that SEO tools cost money, outsourcing backlinks also cost money, and hiring good content writers also cost money.
Online Bootcamp pace is very fast
Online Bootcamp is perhaps the best option in the training program since you’ll learn with other students.
Unfortunately, it isn’t ideal if you’re a busy person.
The online bootcamp is too fast. If you miss a day of the class, you’ll miss a lot of lessons. This is not worth it unless you’ve got all the time in the world.
No guarantee of succes
The course is educational and useful. However, it doesn’t guarantee you success.
You need to make sure you follow all the tips mentioned in the course and implement them in the best ways possible.
Your overall success depends on your implementation, consistency, and persistence in the craft.
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My opinion – Market Motive
As you can see, there are a couple of benefits and drawbacks for Market Motive.
Because of this, you should read each one of them carefully and weigh them in.
Personally, I highly recommend this course, especially if you’re a beginner in SEO. The lessons that you’ll learn in this course are unmatched.
However, you might know some of these lessons if you already have advanced knowledge of SEO. If this is the case, I recommend that you skip this one…
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