October 26, 2021

Lead Generation and Business Development Review: Knowing Dekker Fraser’s Udemy Course for Building Wealth

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The lead generation system is one of the most common ways of earning cash online. The world of digital marketing has now become the new platform for business transactions. Knowing how it works would benefit you as an uprising entrepreneur. 

Many online training courses about lead generation are available.

One of these is Udemy’s Lead Generation and Business Development course.

Is it a scam? Let’s find out how it works.

In this review, I will dive deep into its creator, background, content, pros, cons, and many more details so you will know if it is right for you or if it is a legit way to make money online.

This Lead Generation and Business Development review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Lead Generation and Business Development review: The overview and rankings

Name: Lead Generation and Business Development

Owners: Dekker Fraser

Type: Lead generation course

Price: $89.99

Best for: Anyone who wants to learn how to make money online through lead generation.

Lead Generation and Business Development Pros

  1. Detailed
  2. Full of insights
  3. Rich content

Lead Generation and Business Development Cons

  1. Confusing
  2. Too much information
  3. Not for beginners


Lead Generation and Business Development is a lead generation course that teaches you how to make money online through effective lead generation and digital marketing.

Make Time Online Rating: 45 out of 100 

Recommended: No

What is Lead Generation and Business Development about?

Lead generation is one of the most crucial business development activities, and it’s a process that takes time, commitment, and perseverance.

It can be stressful, and the process itself isn’t complicated. But, there are many challenges you’ll face when generating leads.

The transaction and management of customers are a significant part of any business, involving lead generation, sales, and business development. And all of these tasks are completely different, requiring different skills and mindsets. 

However, many businesses either don’t understand the difference or expect one team to have multiple competencies as a way to save money. The fact remains that they are distinct from one another.

Business development requires playing the long game. 

A big part of business development is identifying new prospects, researching everything possible about them, establishing whether or not they’re a good fit for the company, and then starting the communication process. Business development reps have to leverage the prospects and convince them to buy.

Lead generation, in contrast, is wholly different. Employees involved in lead generation have a list of questions they need answers to and a stack of phone numbers to call. They’re not trying to build relationships, and they are only interested in high conversion rates and passing stellar leads to the sales team.

Lead generation doesn’t directly influence revenue but impacts it indirectly. They take the prospects who have just been tipped into the sales funnel and employ their tactics to drive them to decision-making. 

This is called the sales cycle and can include anything from cold calling and social networking to speculative emails. Depending on the kind of business, the lead generators use tactics to try and warm up a prospect.

The more qualified leads your business can generate, the better. This means the more sources you can generate leads from, the better.

You need quality as well as quantity. This will save time on qualified prospects.

Lead Generation and Business Development is part of Udemy’s training course.

It helps you with B2B marketing, customer acquisition, business development, sales funnel, sales funnel marketing, and demand generation. All fundamental aspects of digital marketing. 

If you want to gain access to more customers, you should focus on making the best leads. This course will help you climb the ladder of success. With proven ways and techniques, your dream is within your reach.

Check out this 1-minute video to know more about Lead Generation and Business Development…


So, who created this Consulting Accelerator in the first place?

Who is Dekker Fraser?

Dekker Fraser is the man behind Lead Generation and Business Development.

He is an MBA at Kellogg and is one of the Startups to Fortune 100. And yes, he’s the man behind Lead Generation and Business Development.


Dekker Fraser worked for Sony Playstation as a Global Product Marketing Manager. He also served as Talkatoo’s Vice President of Marketing. Fraser also worked for Webgility as a Senior Product Marketing Manager. 

He was affiliated as a Product Marketing Manager to the Google-backed Rocket Lawyer. Not only that, but he also became the Marketing Director of Ironclad Games / Flame Design. His management experience enabled him to become an expert SaaS Marketing Consultant. 


Fraser is an MBA graduate in Marketing at the Northwestern University – Kellogg School of Management. He studied at the Columbia Business School for Leadership Essentials. He finished his Bachelor of Commerce degree at Mount Allison University. 

Fraser also studied at BI: Norwegian Business School for business courses of Master’s and Bachelor’s level. His excellence brought him to Saint Mary’s University as a Presidential Scholar. 

Academic Experience & Philanthropy 

Fraser is a recognized Program Advisor for a University MBA. He’s also a Digital Marketing and Business Analytics lecturer for College Marketing. Furthermore, he’s Toastmasters International’s Division Director and VP. Aside from that, he’s a member of the board for a charity. 

So, how does the course work?…

Ready to make passive income online?

Hey, I’m Mike.

I created a passive income online within a year. I had no marketing skills or online experience when I started. 

Mike Beatty

How does Lead Generation and Business Development Work?

Lead Generation and Business Development helps polish your skills as a digital entrepreneur.

You want more customers. You want more leads, and you want more users. And you want them fast and cheap.

This course covers: Lead Generation | User Acquisition | Customer Acquisition | B2B Lead Generation | Generate Leads | Get Customers | Lead Generation Business | Small Business | Lead Generation | Lead Generation Mastery | Get Customers | Get Your First Customers | How to Get Customers | How to Get More Customers | Getting Customers | Get More Customers | Growth Marketing

Business Development
Customers Acquisition
Customer Acquisition Cost
Customer Acquisition Strategy
Customer Acquisition with Social Media
How to Create a Customer Acquisition Plan
Lead Generation Business
Small Business Lead Generation
Lead Generation Mastery
Digital Marketing
B2B Marketing
Marketing B2B
Content Marketing for B2B Enterprises
Get Customers
Get Your First Customers
Marketing for B2B salespeople, freelancers, consultants, entrepreneurs, startup founders
Demand Generation

It teaches you the most advanced customer acquisition techniques with less investment. Its ways are proven to be effective with more than a decade of experience. 

If you’re new to startup marketing, don’t worry. The Lead Generation and Business Development is your key to success. You don’t need to cram out learning the tactics of startup marketing.

One of the most common problems for online entrepreneurs is acquiring clients. With Lead Generation and Business Development, you will learn every client acquisition technique. This is a proven system that gives you the best lessons in terms of lead generation. 

Whether modern, traditional, or digital lead generation, these are tested ways of increasing your profit. Lead Generation and Business Development is there to help you. B2B and B2C marketing are made easy by following its course module. Hence, dominating the market is not just a dream, it’s a reality. 

Inside Lead Generation and Business Development

Now that we know a little bit of background about Lead Generation and Business Development, time to focus on what’s inside. 

Fishing for clients and looking for leads are key elements in digital marketing. Your goal is to increase the number of clients. There’s no better way of achieving this than doing it cheap and fast.

With more than 10 years of marketing experience and demand generation, you don’t have to look for anything else. The Lead Generation and Business Development is the answer to your needs. It’s Udemy’s best training course that helped many companies achieve success. 

What you will learn

Joining the Lead Generation and Business Development helps you learn techniques about efficient and cost-effective marketing. With less than 10 cents per client, you can add up your clientele with a little cost. This is one of the main reasons why more than 15 million people dared to take a look at Dekker Fraser’s course. 

Learn to use “triggers” in capturing your client’s attention. Learn more about demand generation and product marketing to increase your sales. If you want to advertise your product, make it viral. 

Move your leads efficiently using your lead funnel. With the B2B and B2C tactics, enhance your marketing scope. Lead Generation and Business Development is the perfect tool for this. 

Learn the customer acquisition process with proven techniques. Expand your company with just a little time. You will also learn how to avoid being a part of entrepreneurs that incorrectly measure email effectiveness. 

Move forward and incorporate new techniques in acquiring customers. Learn about the best customer-generating machine in the market. Know how to utilize your funnels properly and search for the right type of people. 

Target consultants, startups, enterprises, and other entrepreneurs to increase your sales. Schedule meetings and advertise your products and services. With the right approach, be an effective salesman to capture your client’s attention. 

Learn from the expert

With the leadership of Dekker Fraser, learn from someone who’s trained from the USA’s top-1 marketing school. With more than 10 years of experience, he’s handled various companies that made a name in the major industry. 

Fraser’s books about product marketing inspired many entrepreneurs. His experience as an educator brought him to heights by sharing his knowledge about marketing. With the best credentials, it made Lead generation and Business Development a well-polished course.

Target students

Lead Generation and Business Development is for entrepreneurs, product managers, marketers, product owners, startup founders, and anyone tasked to get new clients and generate leads. It’s the best tool in terms of business expansion. By doing so, your sales profit will dramatically increase.

Check out this 4-minute video to give you a better understanding of Supercharged Prospecting…


And what are the prices?…

How do you join Lead Generation and Business Development?

So, how to be a part of the team of the Lead Generation and Business Development course?

It’s simple. All you have to do is go to their Udemy website. Click on it and select the signup button. 

Follow the instructions and pay the registration fee. Once payment is made, wait for the confirmation email. If everything is done, then you’re good to go. 

How much does Lead Generation and Business Development cost to join?

Now that we know the basic things about Lead Generation and Business Development, time to go to the specifics. So, how much does it cost to join the team? 

Let me be clear by saying that every business needs investment. But wait till we get down to business.

It takes $89.99 to join the Lead Generation and Business Development. 

The good thing is, it’s inclusive of 9-and-a-half hours of on-demand video, a downloadable resource, 7 articles, and lifetime access to mobile and TV with a certificate of completion. It’s unlike any other course that says learn something for free but asks for a registration fee. 

The bottom line is, if you want to gain a comprehensive approach to lead generation, this course is just for you. And if you feel dissatisfied, it offers a 30-day money-back guarantee of your registration fee! A very good offer to something that gives the best lessons about digital marketing. 

Lead Generation and Business Development monthly cost

There are many online courses out there that ask only a minimal amount for the registration fee.

But the truth is, you still need to pay for a monthly subscription to compensate for its services. This means a roll on your cash.

But with Lead Generation and Business Development, all you have to do is play for the one-time registration fee.

After that, you’re free to enjoy lifetime access to its products and services. Yes, it’s a one-stop money-down course that offers the best deal.

But is that really the case?

Well, I doubt so…

You see, many people fail to realize there are ongoing costs to this business model such as…

  • Weebley hosting and domain: $25 a month per website (needed)
  • Call tracker such as Callrail: $45 to $145 per month
  • Callsling: $498 one time fee (needed, but it doesn’t work everywhere in the world)
  • Email autoresponder to track leads: $15+ a month
  • PO Box (to set up your business address): $19 to $75 for 6 months (needed)
  • SpyFu (competitor keyword research): $33 to $199 a month
  • AHrefs (keyword research): $99 a month
  • PPC ads: $200+ a month (not needed but can help for speed)
  • Outsourcing (you need this to build a website or do other tasks. Not needed, but is a great way to scale eventually.)

Lead Generation and Business Development reviews online

Lead Generation and Business Development has many product reviews that can support its claims.

While there may be a few negative feedback about its system, still, the positive reviews outnumber the negative ones. 

With an average rating of 4.4 out of 5 student feedback, it stands out to be one of the best online courses for digital marketing.

As such, it received many positive reviews from its students that got out of the unending rat race…

Common positive Lead Generation and Business Development reviews

  • Educational
  • Informative
  • Worth the money

Here are some of the best positive reviews I have found…

It’s awesome and highly loaded with insights. A big thumbs up for the author.

“Very informative in regards to new approaches of sales generation.”

“Amazing course. Full of information to improve the lead generation for your business. Thanks for great tips how to use e-mail and cold calls to boost the quantity of lead. Helped me a lot.”

Common negative Lead Generation and Business Development reviews

  • Bit outdated
  • Not for European students
  • Many better choices

And here are the negative reviews worth checking out…

“He tried as much as possible to simplify each process of the steps with citing examples.

I doubt it is a good match for me.

“An American course that does not match the European market at all. Waste of money.”

Is Lead Generation and Business Development a scam?

If Lead Generation and Business Development can give a lot of profit, the question of whether it’s legit or not becomes an issue.

To answer that question, no, it’s not a scam.

It’s backed up with many positive reviews and testimonies from people who benefited from it. 

Tired of expensive crappy Affiliate Marketing courses? Check out how I make money online here!

Lead Generation and Business Development pros


The course follows a detailed explanation about lead generation.

It gives the best information and covers a lot about digital marketing. You won’t have to search for other courses because everything is thoroughly explained.

Lead Generation and Business Development is a great course that helps you with your job hunt. It offers the most comprehensive discussions about lead generation. You don’t have to worry about anything because everything is taught in the course module.

Full of insights

Lead Generation and Business Development are full of insights.

The examples given help to give light on the lead generation process. All techniques and methods of increasing leads are covered.

Lead Generation and Business Development offer the most comprehensive training.

It’s not just an overview but rather an in-depth training course about lead generation. Everything is covered thoroughly.

Rich content

If you want to bombard yourself with information about digital marketing, this course is for you. Its rich content is essential as a digital entrepreneur.

If you want to learn about lead generation, everything you need to know is tackled down.

Its step-by-step process enables you to learn the lessons properly. All you have to do is stick to the module and apply what is being taught.

Lead Generation and Business Development cons


The vast scope of this course made it difficult for some people to understand. You need to exert more effort to understand each lesson.

With different topics for each module, it would be hard for others to comprehend.

Lead Generation and Business Development indeed gives the most comprehensive training. However, it becomes a problem for some people. A load of tasks makes it difficult to understand.

Too much information

With so much information about lead generation, it becomes difficult to understand. You need to give more attention to each aspect if you want to learn how it works.

For most people, investment is an issue.

Being skeptical is one of the main reasons why people refuse to venture into business transactions. However, the risk is always a part of the business. And it’s better if you take it than not trying at all.

Not for beginners

If you don’t have any prior knowledge about the course, it’s difficult to understand.

Dealing with the technical aspect is hard if you don’t have any background.

Since Lead Generation and Business Development tackle a lot, its scope is very wide. This becomes a problem to some. Because of its vast coverage, other people had a hard time focusing on what needs to be done.

My opinion – Lead Generation and Business Development

Enrolling in a lead generation course is important if you’re a digital entrepreneur. It’s not enough to simply learn about the basics. Your knowledge will only be limited to what is known. 

If you want to be successful in digital marketing, try out Lead Generation and Business Development.

It’s one of Udemy’s top-rated online digital marketing courses. It proved to be effective to many people. Be inspired and make a difference.

But again, there are many other better online business opportunities out there that you can try now…

How I make passive income online

In 2018 I had no idea what affiliate marketing was. 

Once I learnt about it, it just seemed like a great business model that can grow over time using the power of the internet. 

So I tried to figure it out by myself… that got me nowhere fast.

Then I fell for some terrible online scams. 

But eventually, I found Wealthy Affiliate. It teaches long-term proven strategies to build an online business with all the tools & support needed. 

And this happened…

Make Time Online Income

Once you learn the process of getting thousands of people to find your website every month (for free) there really is not limit to what you can achieve online. 

I’ve reviewed hundreds of courses or programs that claim to help people make money online. And I’ve spoken to dozens of 6-7 figure online entrepreneurs on my podcast.

This is by far the best place I’ve seen to help beginners get set up on the right foot. You can read my full Wealthy Affiliate review here (including the pros and cons!) 

Or you can watch an insiders video I made that explains exactly how it works here.  

Mike PE teacher to Passive Income Online

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