May 24, 2022

Here’s How to Name Your Business like a Naming Pro  

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Identifying the perfect name for your company requires weighing and testing several excellent business name ideas and selecting the best one. 

But what happens if you don’t know where to start? What happens if you’re not that creative? Or what happens if you can’t find an exciting name? Well, that’s what you’re going to be discovering today. 

We broke down our experience helping over 30,000 founders discover the perfect business name ideas into this article so entrepreneurs worldwide can find the best name for their brand, products, or services. 

Without further delay, let’s jump right into it. 

Four Vital Steps to Discovering a Great Company Name 

Craft a Detailed Plan For Your Company

Defining your company’s goals is the first step toward developing a powerful brand. Look for well-defined principles that describe your company’s purpose, mission, and future ambitions. These principles must capture everything you want your company to achieve. 

After you’ve established these principles, write down some keywords that embody these principles. Analyze these keywords carefully and choose a few that best characterize your startup. These will lay the foundation for your business’s marketing.

Establish a Coherent Tone For Your Business

The tone your brand’s name communicates influences its overall attractiveness; getting an unattractive tone will affect your company’s attractiveness to customers, but getting an appealing tone can increase your consumer base. And that happens because your tone gives customers a sense of your company’s personality.

Now, understand that adopting a tone appropriate for your organization’s aims is an excellent way to shape how your consumers see your company. 

And the best way to choose the perfect tone is by assessing your audience and learning about their personalities because it’ll help you build a well-suited tone for your business and provide you with a clear concept of what the tone of your business should be.

Evaluating your target audience can help you determine if your ideal tone will be:

  • Fun and Playful
  • Practical or pragmatic
  • Amiable and inviting

Understand Your Brand’s Elements

Your brand’s elements are an essential aspect of your brand’s identity and play an influential role in the naming process. And that’s because customers will misinterpret your company if you fail at correctly positioning your brand’s elements with their core values. 

These elements are critical for developing excellent name ideas, and one of the quickest ways to create your brand’s element is to understand your company’s:

  • Big ideas: What fundamental principles drive your startup?
  • Values: What business or personal values do you support?
  • Benefits: Will your company provide any incentives to your clients?
  • Emotions: What emotions do you want your clients to feel?
  • Value proposition: What distinguishes your company from the rest?

Begin Brainstorming Your Brand Name

Following everything we’ve discussed above will help you determine the type of name your company requires and make it much easier to build the appropriate brand name.

And when it comes to brainstorming, building a team, collaboratively examining your company’s naming needs, and looking for a word that fits your company is some of the finest ways to find a compelling brand name.

You will be bombarded with fantastic and terrible ideas when searching for the perfect name. But before you approve or reject any of them, study each of them deeply and ensure that they are in tune with your company’s needs.

Test and Trademark Your Ideal Name 

After settling on a business name, poll a small portion of your potential customers to see how they respond. If they don’t like it, try something different. Choosing a name you love for your business is pointless if your audience doesn’t like it.

After evaluating your name and determining that it’s acceptable to your customers, be sure to trademark it so no other business can use it.

Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency.

Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.

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