HubSpot Academy Review: Knowing All About This Digital Marketing Course Certification

HubSpot Academy Review

The overview and rankings

What is HubSpot Academy about?

HubSpot Academy is one of the best free online training for content management, customer service, sales, and inbound marketing.

In addition to that, this training platform has tons of content to offer when it comes to singular-topic courses, mini-lessons, and extensive courses. 

The HubSpot Academy is an initiative created by HubSpot. Their goal is to enable individuals to grow their businesses without facing any challenges.

For 10 years, HubSpot Academy has constantly made efforts to offer the ideal learning solutions. They helped a lot of digital marketers be wary of the latest business trends.

Tons of their training videos have a lot of helpful information that you can’t find on YouTube. 

Check out this 5-minute video to know more about this course...

Let us then know the person who started this all...

Who is Brian Halligan?

Brian Halligan is the Executive Chairperson and Co-Founder of HubSpot. In 2006, Brian founded HubSpot. Today, it has grown to more than $1 billion in revenue and is serving more than 100,000 clients around the world. 

As a graduate of MIT in 2004, Brian saw a shift in how people purchase and shop. He noticed that people don’t tolerate interruptive bids for their attention anymore. 

He found out that consumers became extremely good at ignoring these interruptive bids. That is why he created HubSpot. Brian founded the company on “inbound”.

It’s the idea that people do not want to be harassed by salespeople or interrupted by marketers. Consumers want to be helped.

Nowadays, the inbound movement keeps on empowering businesses worldwide to return their focus to the consumers, start helping, and stop interrupting.

How does HubSpot Academy Work?

From customer retention and content writing to email marketing and sales enablement, there is a certification option for almost all customer service, sales, or marketing skills you want to improve.

Aside from that, there are also expert, intermediate, and beginner options.

Every certification also includes an optional course that consists of a number of lessons, in which the HubSpot Academy Instructors offer students with on-demand and short-form videos. 

All of these videos contain tons of information relevant to the topic. Every course also includes mini-quizzes, practical exercises, and study guides to test your knowledge before you proceed. 

Once you complete all the lessons, you can take the final certification exam. This will evaluate what you have learned.

If you get more than 75% of the correct answers, you will get a certification and several badges that you can add to your LinkedIn profile.

Who is HubSpot Academy For?

This is one question that people ask when looking for an online course. Is it the right training program for you?

Well, the simplest way to define EYH Academy is that it’s a digital marketing course. So, if you want to learn more about digital marketing, you should join it, right? Well, you’re wrong.

The reason for this is that EYH Academy isn’t good for intermediate and advanced marketers. Of course, even if you’ve got knowledge about digital marketing, you can still learn a thing or two in this training program. However, it won’t be worth your money.

If you’re a beginner in digital marketing, you’ll find this training program extremely valuable. Aside from learning the basic aspects of digital marketing, you will also learn how to motivate yourself to keep doing it.

On the other hand, if you are an advanced digital marketer looking to enhance your skills and knowledge, you’ll be better off looking for another course.

This is particularly true since this course does not focus on the technical aspects of this industry.

Inside HubSpot Academy

HubSpot Academy is a path toward development and growth. There are tons of certifications that can help you when you’re looking for a job.

In addition to that, the extensive library of free courses that HubSpot Academy offers is beneficial to both experienced and new digital marketers.

Since the primary focus is on online marketing, you should consider HubSpot Academy if you want to grow and learn.

So, what’s inside this training platform? Here are some of them.

Email Marketing

This is a free course from HubSpot Academy that will teach you how to build an email marketing strategy that improves your career and business.

The course will teach you how to create an email marketing plan that is supportive and human. It helps you create a strategy that establishes trust with your connections.

From segmenting contacts and managing them to scrutinizing your sends and delivering emails, it covers everything you require to create an effective email marketing strategy. 

At the end of the course, you can apply everything you have learned with the marketing tools that come free.

This course includes 9 quizzes, 27 videos, and 9 lessons. You can finish this course in 3 hours.

Social Media

This course will teach you strategies to help you entice new associates and clients and establish loyalty.

Creating a successful social media strategy will improve all of your other inbound marketing efforts together with attracting consumers, driving word of mouth, and establishing brand awareness.

This course will teach you how social networks are the definitive approach to doing inbound marketing.

You will learn how to create a successful social media strategy, measure ROI, outrival in digital marketing, prolong your reach, generate social content, and set up social moderation and listening.

The social media course includes 34 quizzes, 40 videos, and 9 lessons. You can finish this course in around 4 to 5 hours. 

Frictionless Sales

In this course, experts will teach you how to stop visualizing your business as a funnel. Instead, it will teach you how to see your business as a flywheel.

For those who don’t know, a flywheel is a machine that stores rotational energy. This course will teach you how the spin of a flywheel implies the development of your company.

You will also learn how to upturn that development. You have to get rid of friction or add force to it. 

Oftentimes, companies don’t have any problems using force. However, getting rid of friction is typically more challenging. 

This is what you’ll learn from the course. It will teach you how to utilize the frictionless selling framework so that your salespeople can focus more on selling your products.

The course will also teach you how to align your salespeople with your target audience. You will learn how to transform your salespeople into more knowledgeable members of your team.

The Frictionless Sales course does not have any quizzes. However, it has 12 videos and 4 lessons. Thus, you can finish the course in 1 to 2 hours.

Inbound

This course will help you explore the basics of inbound, the flywheel, and the inbound strategy. You’ll also learn how to apply every single one of these ideas to your business. 

This course is around 2 hours long. You will learn how to operate an effective inbound business, from customer services to sales to marketing.

Also, this course will teach you how to categorize your contacts based on their lifecycle stage. The inbound course contains 4 quizzes, 15 videos, and 6 lessons.

Content Marketing

This is another well-known free certification course. You will learn all the things you need to know to become a successful content marketer. 

This course overviews every single thing in great detail, from what platforms to utilize to how to use storytelling.

The content marketing course contains 11 quizzes, 52 videos, and 12 lessons. It’s probably the longest course in HubSpot Academy. You will probably finish this course in 5 to 6 hours. 

After you complete this course, you will learn how to generate a content creation framework that helps you consistently create successful content. 

It will also teach you how to repurpose and create content that is loved by both search engines and humans. 

In addition to that, the course will help you become a more strategic, smarter, and stronger content marketing expert. 

Check out this short 6-minute video that talks more about the course in deep detail...

How to Join the HubSpot Academy?

Now that you know what’s inside HubSpot Academy, you’re probably interested in joining this amazing training platform. However, how can you do this?

Lucky for you, it’s quite easy. First, you need to open your favorite browser and go to your preferred search engine.

Next, simply type in “HubSpot Academy” in the search bar of the search engine and hit enter. After that, click the first result you see. It should be “academy.hubspot.com”

After clicking that link, it will direct you to the homepage of HubSpot Academy. You’ll see a huge “Sign Up For Free Courses” button in front. Click that button.

Next, you’ll have to create a free account. You can either use your Gmail account or another email. Then, you’ll have to fill up a couple of details. Once you’re done you are good to go!

HubSpot Academy cost to join

As a digital marketer, one of the biggest concerns you probably have when you want to develop your skills is the investment you need to make.

When searching for other digital marketing courses online, you’ll probably find that most of them cost money. Some cost hundreds of dollars, while others cost thousands. 

Fortunately, that isn’t the case with HubSpot Academy. This is the biggest advantage of this training platform. HubSpot Academy is free to join. 

It’s not a limited offer either. It’s always free. They won’t even ask for your credit card information when you create an account. You won’t spend any dollars joining this training platform.

HubSpot Academy reviews online

HubSpot Academy is a digital marketing course that teaches you all there is to know about digital marketing and how you can use it to expand your skillset and make money online.

But is it any good?

The only way to know this is to read reviews from people who have tried it by themselves...

Common positive HubSpot Academy reviews

• Free Certification
• Simple and straight to the point
• Classes are insightful

The following comments below are the common positive reviews you’ll find online:

• "Great source of learning. The best thing about HubSpot Academy is the free certification courses that they offer. You can watch videos, read transcripts, and slide decks, and also give lesson-wise quizzes followed by a comprehensive test at your own pace to pass a free certificate. Plus, for in-depth learning, they have also shared some additional links to explore and learn.” 
• "The videos are short, sweet, and to the point. It's easy to get through several videos in one learning session. The teachers all speak very clearly and the writing is concise and well structured.”
• "Learn everything you need to know about HUBSPOT Very insightful classes. You can listen to them whenever you want and they give you quizzes and exercises so you can practice the subject. You have to pass a quick exam and then you are CERTIFIED. What a great feeling!”

Common negative HubSpot Academy reviews

• Lack of Diversity
• Some lessons move quickly
• Doesn't teach the technical stuff

And here are the best negative reviews I seen:

• “What I disliked about this program was the lack of diversity. I know there have to be a plethora of other speakers that aren't the same shade of skin tone there at the company and I would love to feel more included by seeing someone like me talk about these procedures.”
• "Doesn't address some of the issues that might arise, but a priceless resource nonetheless. They don't address some of the more particular issues that arise depending on your use of the program. My only other complaint would be that some of the lessons move quickly, and for those of us who still like to take pencil and paper notes, they have to be watched more than once”
• “Sometimes the subjects overlap, there's some repetition but it's ok you get to really sink in the subject. Also, sometimes certain teachers speak way too fast. Even though you can change the speed of the video some just don't make any sense.”

Is HubSpot Academy a scam?

No. HubSpot Academy is not a scam. As mentioned earlier, HubSpot Academy has been created in 2012. It has helped hundreds of thousands of digital marketers for 10 years.

If this was a scam, it wouldn’t last that long. Because of this, you can guarantee that HubSpot Academy is a legit training platform with helpful lessons. 

HubSpot Academy pros

Here are some of the best things that I discovered when reviewing HubSpot Academy...

#1 High-quality content

When it comes to the quality of lessons, quizzes, and videos, HubSpot is doing an excellent job. This is particularly true when you consider that everything you get is free. 

Every course inside HubSpot Academy is filled with tons of information that can help beginners learn the basics of sales and digital marketing.

All courses are easy to navigate, the content is engaging and interesting, and the video quality is excellent.

#2 Flexible and easy to use

Once you’ve created a free HubSpot Academy account, the certification, courses, and classes are easy to find. 

The truth is that HubSpot will even help you find the ideal course for you. Furthermore, you can pause the course anytime and continue learning whenever you want.

#3 It’s free

Today, if you search for inbound marketing or digital marketing courses online, you’ll probably find several paid courses. 

Unfortunately, that is simply the truth. Education isn’t free. Aside from that, certifications and courses are expensive. 

On the other hand, you’ll find all the free courses in HubSpot Academy. So, if you’re that person who doesn’t have additional income to spend on educational resources, HubSpot Academy is your best bet. 

You’ll have unlimited access to all courses for free.

So, yeah, it’s a nice digital marketing course…

HubSpot Academy cons

And here are some of the things I find awkward in HubSpot Academy. So take note of these...

#1 Too much information for beginners

If you’re new to the digital marketing industry, the courses that HubSpot Academy offers can be a bit overwhelming. This is particularly true when it comes to the information they provide.

Though this should be an advantage, getting too much information when you’re a beginner can be a negative thing as well. This is especially true when you want to start things slow.

#2 Logging in can be challenging sometimes

One of the biggest issues that users have with HubSpot Academy is logging in. When you log in to your account from the main site, it can be a little challenging.

That is why as much as possible, you should not log out of your account. This is particularly true if you’re just going to open it again later. 

#3 Some instructors are too fast

One thing to keep in mind is that HubSpot Academy has a lot of various instructors. Unfortunately, some instructors simply talk too fast. 

If you’re a beginner who is still learning some of the technical words and jargon, you might find this a bit frustrating. The only solution to this problem is to replay the video.

My opinion - HubSpot Academy

It does not matter what point you are at in your career.

HubSpot Academy can provide valuable courses that will help you improve your skills.

If you want to explore other courses, invest some time in your education, and take your career to the next level, you should try HubSpot Academy.

After all, you won’t spend a penny on it...

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