Melaleuca is a Multi-Level-Marketing (MLM) company that offers a wide range of health and wellness products. They claim they are not an MLM company but are a "direct sales" company, but in reality they are pretty much the same thing...
Melaleuca is one of the veterans in the MLM industry. Besides the opportunity to build an income stream selling its products, the company has also gained a reputation as a manufacturer of safe and green items.
There's not even anything wrong with being an MLM company so I'm not sure why they have such a bee in their bonnet about the term!
Interestingly, Melaleuca gets its name from the Melaleuca plant. They naturally claim this plant is what makes their products so terrific. I've never personally tried it, yet it may be everything they claim it is.
In any event, the company is primarily marketing vitamins, supplements, charm care, detergents, and cleaning products.
Various other products are in stock, but this is the primary push. They claim that their products have no chlorine, formaldehyde, coated pills, or every type of ingredient that's not "green."
Melaleuca is appealing and lucrative because the whole environmentally friendly thing is currently a tested psychological draw. So Melaleuca was ahead of their time in that respect.
Their liquid products are sold as a concentrate, so once you buy them, it lasts a long time. This would be cleaning products, laundry, dishwashing detergents, shampoo, etc. Vitamins and supplements are generally in 3-month supplies, and make-up and beauty items are in regular sizes.
The big push is that if you buy what you normally buy, you won't spend any more money, but you will get natural, green, healthier living.
Frank L. Vandersloot founded the company in 1985 so it has been around for quite some time. It operates in almost 20 countries around the world and generates billions of dollars in revenue each year.
Plus, they offer everyday people the opportunity to work from home by promoting these products and recruiting more people into the MLM business.
The 3-minute promotional video below explains the idea behind Melaleuca...