18k Ronaldinho is a Multi-Level-Marketing that sells digital watches. However, they also are offering the arbitration and trading of cryptocurrencies.
It was founded by Marcelo Lara back in 2015, with the name 18k Watches. However, after 2 years, it changed its name after opening its own shopping center kiosks.
It was then the time when Ronaldinho, a famous retired Brazilian football star, entered the scene and endorsed the products.
It was an effective marketing scheme for Lara back then, but it was short lived as all it did was use Ronaldinho as an endorser of the product.
Rebranding
This then prompted him to change the company’s direction and rebranded it all the way in 2019 to 18k World Trading and Criptoativos.
But still, they’re still selling the same watches, but with the added offering of cryptocurrency service assets through their own Digital Academy of Money.
It’s also worth noting that the company’s base is in The Bahamas. However, their watch factory is located in Hong Kong.
Their LinkedIn page also says that their base is in Sao Paolo, Brazil, which is kind of confusing.