The first module of the course is SEO 101. This module covers the core skills that every SEO expert has to know as part of their skill set.
If you’re a beginner, experts recommend that you start with this module and work your way down.
On the other hand, if you’re an Advanced or Intermediate user, you can proceed with the other module.
This course covers the fundamental abilities that every SEO must have in their skill set. Beginners should begin with Search Engine Basics and work their way down the list.
Users at the Intermediate and Advanced levels can approach modules in any sequence.
As a beginner or intermediate SEO, you will acquire the necessary abilities to become a professional. In addition, you'll learn about outreach, analytics, video, mobile, and SEO tools.
Experts are excellent advisers who can assist you in implementing daily strategies.
At the beginning of the course, your knowledge will be assessed via interactive modules such as GA Setup, Excel abilities, and HTML fundamentals.
Multiple-choice exams, one for each subject, reinforce and demonstrate your knowledge.
Your profile will be public and display your badges and points, which is one of the most gratifying aspects of using DistilledU.
Search Engine Basics
Aside from understanding the basics of on-page and off-page factors, you also have to know users and how the internet works to become an effective SEO.
This lesson will provide you with an outline of the World Wide Web, a history of search engines, and an overview of ranking, indexing, and crawling.
Interactive: Search Operator Basics
Every major search engine provides advanced query operators, aside from entering simple keyword-based queries.
These advanced query operators will provide you with more granular control over the results returned. This lesson will explore a range of these advanced query types and combine them into useful approaches.
On-Page Optimization
The practice of making sure that the content of a page is set up to be relevant for the search queries is called on-page optimization.
It will be a lot harder to achieve your goals if the phrases you’re hoping to rank for do not appear on the page. This makes on-page optimization a vital part of almost every SEO campaign.
Technical SEO
This lesson will teach you the right and wrong ways of building a website. This lesson will also teach you how search engines interact with pages to help you improve your website.
Interactive: Robots.TXT
This lesson will teach you how to write and read a robots.TXT file.
Keyword Research
Keyword research enables you to bridge the gap between the content you create for your site and what your potential clients are searching for.
This lesson will teach you how to pick the right keywords to help drive your desired audience to your website.
Information Architecture
Successful information architecture is vital if you want search engines to find your content and give it to users.
From your point of view, information architecture is vital so that users can easily find what they’re searching for.
This lesson will teach you the ideal practices and their accompanying underlying theory, common mistakes as well as methodologies and tools for improving the architecture of a website.
Competitor Research
Competitor research utilizes insights and data from other companies in your market to look for opportunities and build a marketing strategy.
This lesson will teach you how to perform the research and establish an ideal strategy.
Link Analysis
It’s always crucial to be able to break down what makes a link important. This is particularly true when you’re creating a successful link-building strategy.
This lesson will teach you the components that make a significant link, helping you to optimize the ideal links and avoid low-value and risky links.
Interactive: Google Analytics Setup Training
Setting up Google Analytics on a site can be extremely overwhelming, especially if you’re a beginner.
Aside from that, you might be confused with Google’s Help documentation.
With this interactive module, this lesson will teach you how to set up and personalize the Google Analytics code snippet that you place on your site.
Google Search Console Set Up Guide
Have you heard of Webmaster Tools? Well, today, it is known as Google Search Console. This enables you to see reports and alerts relevant to the Google search presence of your website.
This mini-lesson will guide you through the ever-changing task of setting up the tool properly.
These are all the lessons you’ll get from the first module of the course. Once you’re done with this module, you can proceed with the module called “Further SEO”.
This module covers advanced topics about SEO. The lessons that you’ll get in this module include:
Linkbait That Gets Links
From Request to Render – A Guide to Web Technology
Expert Outreach
Interactive: Excel Skills
Measurement and Analytics
SEO Toolkit
Interactive: Introduction to HTML
International SEO
Interactive: Meta Details
Other Ranking Factors
Consulting Skills
Creating a Mobile-Friendly Website
Reinclusion, Updates, and Penalties
App Search and App Indexing