Included in the course are modules about reporting, link building, content audit, technical SEO, on-page SEO, keyword research, and more.
The course was created to be finished in chronological order since it shows you how to manage a campaign from beginning to end.
Also, you’ll get access to a private slack channel where you can ask the instructors and other members questions about SEO.
They’ve got a support group available as well to help with any technical problems.
Module 1: Kickoff Data Analysis
This module is focused on downloading and learning as much information as possible about the website of the client. It includes going through their past 1-year worth of data and determining areas they have to improve.
This is a very vital module for businesses since it can help them look for any major problems upfront.
Module 2: Project Management
By far the most overlooked feature of managing a successful SEO campaign is project management.
A lot can fall between the cracks if you work on several campaigns. Fortunately, Ryan and his team created an extremely helpful tool in Google Sheets to help you and your team stay on track.
Module 3: Analytics Auditing
This module is a template to guarantee all your analytics tracking data is working correctly.
This is extremely helpful since producing accurate reports for customers is a key component to keeping them on board.
Module 4: Website Quality Audit
WQA (website quality audit) is a built-in template in Google Sheets created to perform an extremely high-level audit of your website.
This enables you to strategize and organize your SEO campaigns since it exactly tells what you have to do with all pages on a client’s website.
Module 5: Technical SEO
While the WQA pretty much provides you with every single thing you require when it comes to performing a technical SEO audit, you might have to take it a step further on major enterprise websites.
In this module, you will learn how to perform an extremely high-level audit with the help of machine learning.
Module 6: Keyword Research for Existing Pages
Once you’re done with WQA, you will get a solid understanding of which pages has to be improved upon based on SEMrush data and analytics.
A lot of people conduct keyword research by looking at the keyword with the most search volume. However, Ryan will teach you a more data-driven method.
He has made a process for finding which keywords to prioritize according to the competition and the kind of content ranking in the SERPs.
Also, there is a template in Google Sheets that’s extremely easy to fill out for all the pages that you have to update.
Since the module includes a video, you can easily delegate this task to a VA to perform the research and fill out the template for all your target keywords.
Module 7: On-Page Optimizations
Once you’re done with the keyword research module, the next thing you’ll learn is on-page analysis.
In this module, Ryan will teach you how to reverse engineer the top-ranking results by searching for things such as word count, Schema Markup, LSI keywords, and more.
Module 8: Internal Link Analysis
Oftentimes, Internal Links are ignored. This is particularly true for bigger enterprise websites. However, they can greatly boost the overall traffic of your website.
Ryan and David created a useful template to automate a lot of the boring process of manually searching for internal link opportunities relevant to every page.
Module 9: Content Audit
The content audit is an extremely good module that shows how to find and improve your old blog posts and transform them into Linkable Assets.
The keyword research module served more for pruning local landing pages and lead generation. However, the content audit is mainly utilized for informational and blog posts.
Ryan offers a complete breakdown of which pages to delete, merge, or update by checking various metrics.
Module 10: Keyword Gap Analysis
After you’re done auditing existing content, the next thing you need to do is to expand your keyword footprint.
Ryan and David created an automated Google Sheets template that compares your keyword data to at least 3 competitors with the help of Ahrefs.
Module 11: Content Strategy and Campaigns
This module shows you how to utilize your topic ideas and create strong outlines. This includes reverse engineering the SERPs to see what top-ranking keywords have the same images, what LSI keywords they’ve got on-page, and the overall length of their content.
Module 12: Link Building Module
One of the most vital aspects of SEO is Links. This module offers a step-by-step breakdown of how to conduct Link Building at an extremely high level.
The module shows you how to look for all various forms of quality link opportunities.
In addition to that, Ryan also talks about moving to a completely outsourced model. He will teach you what vendors to utilize and how to vet every link to limit the chances of getting a manual action.
Module 13: Reporting for SEO
One of the most crucial factors in retaining customers and keeping them updated with their campaigns is reporting.
This module has created a data studio report that highlights every crucial metric. The report includes 7 various pages and utilizes data from Google Analytics and the search console.
Module 14: Local SEO Reporting
Though you can use the monthly SEO report for Local SEO, it’s really built for much bigger clients.
On the other hand, the Local SEO Module is specifically made for local SEO clients.