There may be affiliate links in this article on how to create the best blog headlines, read the full disclaimer here.
You’re intelligent enough to know that your headlines can result in you getting more traffic to your website.
But most bloggers struggle to create a great headline that relates to their article.
Don’t fret though amigo… Because headlines have been studied in great detail and there are some clear winning tactics that can help. In fact, once you start using the “perfect headline formula” it becomes as easy to write great headlines as saying 1-2-3!
This post will show you the findings of the best headline research ever done and how you can use this to create the best blog headlines.
Here’s a fact for you:
You get less than 5 seconds to make someone’s mind up as to whether they want to read your article.
11 tips to write attractive headlines for the blog post— GEC Designs (@gectouch) February 4, 2019
Read more at: https://t.co/jZZUDo71XT#blog #DigitalMarketing #DigitalStrategy #SEO #blogging #marketingtips #marketing #socialmediamarketing #startup #onlinemarketing #bloggingtips #ContentMarketing pic.twitter.com/po4wQAaVel
Now, let me ask you this…
Do you think it’s important to spend time on something that accounts for 50% of your blog posts effectiveness?
Optimize all your Headlines for maximum results.— Thriam Digitomation (@3Mdigitomation) February 26, 2019
Visit: https://t.co/WzmtIeZbfR#Digitalmarketing #Tip #Headlines #Searchengines #Results #Optimize #Thriamdigitomation #Weconnectyou #Curatingforyou #Socialmediamarketing #Updates pic.twitter.com/Q82iUqQkwY
The best digital marketers, such as Neil Patel, have identified the main reason that bloggers should spend more time on their headline.
The rule of thumb is to spend the same amount of time on piecing your headline together as you spend writing your blog post. Are you beginning to see why the best bloggers spend so much time on their headlines?
It’s more of an art combined with some science! But since there’s no way to guarantee what people will click on, this post will focus on the science side as much as possible. There are studies that have produced some incredible stats about what people tend to click on more often.
The more you read this article the more you will begin to understand how you can use these studies to your advantage!
So what are some of these results from these headline studies?
A number in the title resonates the most with readers by far! So try to use a number in your headline in at least 50% of your blog posts.
Conductor did a study and produced the following table…
Not only do we now know that we should use a number, but it’s been proven that odd numbers get more clicks! Content Marketing Institute discovered this when they analysed 150,000 of the most successful headlines. Do not ask me why… it’s weird!!
The Conductor study also analysed the best way to use capitals in your headlines.
They looked at 3 different ways:
Sentence Case – Effortlessly Create the Best Blog Headlines
CAPITALS- EFFORTLESSLY CREATE THE BEST BLOG HEADLINES
lower case- Effortlessly create the best blog headlines
As you can see “Sentence Case” was the clear winner…
If your title gets cut off in Google then it may not have the same impact. Google cuts off headlines that are wider than 600 px wide on desktop.
Moz studied over 28,000 headlines on Google’s first page.
They found that the headlines get cut off between 42-68 characters long. The average was 57.7 characters. It’s important to note that some letters take up more space than others i.e. “w” takes up 4 times as much space as “i”.
If you’re like me you are gonna want to test that…
(Seems about right to me!)
If you want to air on the side of caution then use 45 characters max. But remember you can often use more emotional or powerful words the longer the title is, so it needs to be long enough to do two things:
@Moz Found that the title's get cut off in Google between 42-68 character count. The average was 57.7 characters, so keep your title character count below 55! @thewebmastercom https://t.co/2XueaRP7rI pic.twitter.com/Aw5rta0ZKg— Mike Beatty (@maketimeonline) March 2, 2019
The Webmaster tweeted me back on the above link. Moz found it actually increased to 70 characters in 2016 and 78 on mobile…
Moral of the story, longer headlines can be found so don’t scrimp! Make sure your message comes across in your headline and it makes sense.
If you want your readers to know what you are writing about then try to use your keyword at the start of the title.
Since readers skim headlines, you can help them to read it all by trying to use 6 words. Remember, they tend to read the first and last 3 words of a headline
Makes sense, right?
Remember the one job of your title is to get readers to click on the link. This means they want to know what it’s about! If you just write a load of descriptive words the message gets lost… so don’t overdo it!
However, a great superlative adds more emotion and can make people want to click. That’s probably why 1 superlative did the best in the Conductor study!
i.e. 11 Worst Things That Will Destroy Your Business
CoScheduler discovered this interesting fact:
Negative superlatives performed 30% better than positive ones!
Blinking human nature eh?! Why does this not surprise you?
Have you noticed that the news always seems to be depressing? This probably explains why they choose these types of headlines more often!
Make it about the reader. How are you going to help them?
Putting “you” in the title makes the reader believe you are talking to them! Buffer analysed the most highly shared titles and found that posts most shared were list posts and then “you/ your” posts (that’s why using a number was tip #1!)
Buzzstream did a study that looked into the 10 worst shared phrases in titles. Among these 10 phrases were:
The only question word that does well to create the best blog headline is “how”. i.e. How to Win Friends and Influence People.
The best 3-word phrases are…
Measured by Facebook shares:
Measured by FB engagement:
You probably already know that emotional blog titles are shared much more. CoSchedule proved posts that were shared over 1,000 times had a much higher emotional marketing value (EMV)
Here is an infographic with CoSchedule’s “power words”! Use these to create emotion…
As you continue to read this page you will discover 2 amazing headline tools that can help to see the EMV score for your headline!
People pick up on the bracketed word(s) because it is promising a certain type of content. For example:
Vb3 found that people tended to click on a bracketed headline 38% more often.
Now I can almost hear your mind thinking… “I don’t know where to start!!”
So let me put all of this information into the perfect headline formula. This formula can be used to churn out the best blog headlines as easily as burgers in McDonald’s.
Of course, you’ve heard that you should spend just as long on your headline as you do writing your posts. You probably know that you should write 25 titles to create the best blog headlines. But this formula can help you come up with emotional, precise headlines that people will want to click!
|odd number| + |superlative| + |keyword| + |additional wants|
The first thing to do is decide what your blog topic is going to be about. If you’re anything like me then you probably want to get a constant stream of free traffic to your website. Of course, you know that you will need to improve your SEO and rank on the first page of Google to be able to do this!
Therefore, the most important thing is obviously your keyword.
Unless you’d like an epic 5,000-word article, this is not the time to get into finding great keywords that people search for every month but don’t have too many competing websites for it.
Now, you have your keyword we fill in the other blanks from the formula. This is how you can find out what number you should use, what superlative would work and what the additional wants should be…
And do you begin to notice how you are creating a title that already ranks on page 1 on Google? But it doesn’t finish there!! You are going to make your title stand out and better than everyone else…
Let’s use the keyword “fat loss tips”…
1. Type in Fat Loss Tips into Google
2. The highest number on the page is The 77 Best Fat Loss Tips… So we want an odd number higher than 77 (as the highest number often gets clicked!)
3. The superlative’s on page one include “effective” and “best” (none are in more than one headline)
4. The top 4 out of 5 headlines mention “experts” or “backed by science”.
So if your keyword was “fat loss tips” a great title would be:
85 Effective Fat Loss Tips That Are Actually Evidence-Based 
You have made your title stand out in 3 key ways:
Now let’s compare your headline with the top three on page one:
You decide what title you would click on here.
You may be thinking this is all a lot to take in in one go. So get your free copy of the hypnotic writing cheatsheet, which has additional headline templates, camouflaged words (that can make your ad NOT look like an ad) and another example of the perfect headline formula.
OK so that was the juicy part but there’s one last step that you MUST do if you want to make sure you’re writing the best headline possible!
These are the 2 amazing headline tools:
CoSchedule is a great tool to get an idea quickly about whether your headline would work to drive traffic and shares. It’s monkey simple to use and gives some great tips to improve the score.
Once you think you’ve settled on your headline head over to Aminstitute. This is where you can find out your headlines EMV (Emotional Marketing Value). This score is without a doubt the one you need to focus on the most as if you can get a good EMV (above 50% is pretty good!)
As you can see below, the average EMV score is almost 40 of posts that get shares of over 1,000. So if you can get the score above 50%, have an odd number in there with a great keyword you’ll definitely be doing something right!
Going back to the example above it shows why these are the top 3 rankings on Google!
Get your free headline templates and a different example of the perfect blog formula here…
So writing a headline is part art part science.
However, are you beginning to notice you can use these studies to your advantage when creating your headlines?
There’s no easy way to create the best blog headlines and it will require some time and work. But if you can use the perfect headline formula you will be on your way to making your headlines stand out like an honest man in the White House.
Keep changing for the better,
P.S. Let me know which tip you think is the most useful and please do put a comment below with your next blog headline (obviously after using the perfect headline template!)
P.P.S. One last tip… If you find a headline with a higher EMV on Aminstitute then use that in your pins (as long as it’s the same topic!)
There may be affiliate links in this article to find keywords for a website, read the full disclaimer here.
Picture yourself one year from now waking up and opening your laptop.
You open your email and…
There’s an email from PayPal…
“You received a payment”
You receive another one…
They are from an affiliate program you have been promoting.
In fact, when you check you’ve been receiving a stream of these emails overnight.
You’re not even surprised.
You’ve mastered how to find keywords for a website.
Therefore, you get a stream of traffic from search engines…
First of all, let’s define what a keyword is:
The word or phrase that best describes the content on your page.
Hence, It is what people will type into Google to try and find what they are looking for.
Secondly, what does SEO mean?
Search engine optimisation is making your website easier to find on search engines.
There are numerous ways to improve SEO:
However, what this page will focus on is the last point and how to find keywords for a website.
Here is the simple process of using good keywords on your website:
While you’re sitting down analysing this article, you begin to realise the importance of using keywords that other people are searching for.
How do you find out what the Pope’s middle name is?
That’s right amigo…
The same principle applies here but let me show you some little tricks…
Have you ever struggled to think of what to write on your blog?
You probably already know this is pretty common for bloggers.
In a moment, I’ll tell you the little trick that helps to find keywords for a website.
It also can give you ideas for your next few hundred blog posts!
Introducing Alphabet Soup!
Just picture this for a moment, you are a photography blogger and you want to write something about the best camera’s available.
So, you go to Google and type in “best digital camera”.
As you can see Google gives you ideas of what people are searching for beneath this.
Now I can hear your mind saying, what if I don’t want to write about these things.
Here is a great tip:
Write the word “for” at the end.
Now there’s a whole heap of ideas that you’ve been given.
If you see one that you like the idea of, then you can then change the search to get more specific ideas for this.
Let’s say you would like to focus on cameras for beginners…
Within a few seconds, you have received over 10 blog post ideas and you’ve found some great potential keywords for your post.
Do you see how “best mirrorless camera for beginners” is much more effective than “best camera”?
This is more like a Long-tail keyword, which often means your writing is more specific.
Thus, it will improve your chances to rank on page one of Google AND sell something!
To help receive hundreds (if not thousands) of ideas for what people are searching for simply use the alphabet soup technique.
Type in your keyword then “a”
Type in your keyword then “b” etc. etc.
Are you beginning to see how finding blog post ideas and keyword research is very similar?
If you want more ideas then head over to Yahoo answers.
Now you can use your blog idea of a camera for beginners to see what people are already writing about to get some more specific ideas for your keyword.
Have you noticed yet that it’s important to use a keyword that people are searching for EVERY month?
But can you make your content even better than the content out there?
Another great website to find keywords for a website is eHow.
The same idea applies as using Yahoo answers.
Using these techniques will help to answer “how do I find keywords for a website?”.
It will also make your website stand out like a white man in China.
Jumping the gun are we?
Only rare thinking people like you already know that it’s possible to use more than one keyword per page.
So if your main keyword receives 100 searches per month on a search engine, imagine how many more visitors you could get if you use multiple keywords…
If you use subheadings with other keywords in them then it’s easy to have multiple keywords per page.
But how many keywords should you use per page?
Yep, you guessed it…
That being said, I hate a cop-out answer so here’s the general rule of thumb I try to use:
For example, let me show you what I’ve used in this post that you are reading (medium length post).
As you read on you will find how I chose these keywords and the little trick that I use…
Since you’re still here I’m going to assume you want to find the best keywords for SEO.
Now, I would like to help you experience receiving free traffic to your website EVERY month.
Have you noticed yet that this is how bloggers can make money from a post that they wrote years ago?
Therefore, this is how bloggers make a passive income!
So, you want to use the above tips to get an idea of what to write about and some keyword ideas.
But if you WANT to find the best keywords for SEO you must use a keyword research tool…
This is the secret that all successful online marketers know.
Pin this page to save it for later!
Another great question hombre!
If you’re like me, you’re still learning lots about how to make money online.
You probably are looking for a way to make multiple streams of income and you know that blogging can be a great source of income.
Well, this is a biggie to help…
A keyword research tool is a website that helps to decide what keywords to use.
All of these websites can help.
However, they are not ALL designed specifically to find keywords.
Wouldn’t it be amazing if you could use ONE website that does all the research you need?
Little by little you begin to notice that there can be quite a lot of work to find keywords for a website.
However, there is a solution that can help you receive more and more traffic over time.
Imagine what it would be like if you could put the time in now to pay you over and over again in the future.
This is where Jaaxy comes into its own.
I’m not going to go into all the benefits of Jaaxy now as you can read my review on it above.
But I am going to point out my favourite 3 features:
The closer and closer you get to the end of this article, the further and further your problem of finding regular traffic to your website disappears.
The more you keep reading this article the more you realise it is possible to make blogging into an online business.
Here’s my number one tip:
If the keywords fit into what you’re writing then that’s brilliant!
But DO NOT force them in if it doesn’t make sense or it’s not what you want to write about.
And do you remember that it’s important to always remember one thing?
You want to add value to your readers.
Don’t focus on tricking machines to put your website on page one of search engines.
This is not a sustainable business model!
Keep changing for the better,
p.s. If you have any questions or thoughts please feel free to drop a comment below… or send me a message on WA here
p.p.s. If you haven’t already done this, get the Yoast SEO Plugin. Yeah right now, thank me later.
Can you imagine getting FREE traffic to your website whilst sleeping? Well, finding the best SEO keyword research tool will certainly help you do this.
Simply perform a search below to start your research.
After you read this short article, you will feel a sense of relief that it’s possible to get this FREE traffic.
So settle in amigo and read on to find out!
A keyword is the word OR phrase typed into Google or another search engine (i.e. Bing or Yahoo etc.)
So why does this matter to you?
Because if you know what people are typing into Google you can create more content that people are searching for.
Therefore people will naturally visit your website for free!
Search Engine Optimisation.
Simply put it is making your website easier to find on search engines such as Google, Bing or Yahoo etc.
Monkey simple… Next!
Let me ask you this.
What is the capital of Tuvalu?*
Not sure… well go and work it out then come back and read some more.
I bet if you actually did that you went into Google and found the answer within seconds.
Did you see it on the Wikipedia page at the top? But if you were to scroll down you will probably see a load of random peoples websites.
These websites have got onto page 1 on a Google search because of a number of reasons:
However, the most important factor here is number 1.
If you create specific content for a keyword that fits EXACTLY you’ve got a higher chance of being ranked on page one of Google!
Google’s entire business model is built on MATCHING the right content to their users intent
Now read that again.
Now if you’re like me you’re probably thinking…
“Will many people even be typing that into Google?”
Well, does the Pope wear a funny hat?
181 people type this into Google PER MONTH! (see the screenshot above)
The fact is that the websites on page one of Google will receive regular visitors to their website every month from people typing in the keyword “what is the capital of Tuvalu”…
Now imagine you had 10 or 100 or 1,000 posts that are on the top page of Google.
Are you beginning to see how you can get free traffic?
Wouldn’t it be amazing if you could find certain keywords that people search for every month and have hardly any competition from other websites?
Hence, the keywords you put onto your website’s pages you can increase the chance of receiving FREE traffic every month to your site.
In Affiliate marketing, MORE traffic means MORE sales and more sales means more money.
So if you can get traffic for free, it is effectively more money for free!
This is a big step in the right direction for you to create more TIME, which is the whole purpose of this website!
Little by little you begin to see why keyword research is pretty important…
Imagine what you could do if you could get free traffic to your website EVERY month.
Are you still looking for the best SEO keyword research tool?
And have you noticed yet that Jaaxy can help you to find keywords that have little competition, so it’s more likely that you can reach the desired page 1 of Google?
This is what the online world calls SEO (Search Engine Optimisation). It is a method of bringing people to your website every month for free.
It’s another great way to decide on a specific niche if you’re just starting out.
If you are currently using affiliate marketing or thinking about starting to use affiliate marketing, then the best SEO keyword research tool is a must!
Here is a list of people that may use Jaaxy:
Here are the MAIN features of using Jaaxy explained:
Monthly Searches (Avg)
This is the total number of searches that the keyword produces on search engines each month.
The HIGHER this number the more people will visit your website.
So look for over 50!
If you achieve 1st-page rankings this is the estimated amount of visitors you will receive to your account.
Just think about it…
Will you receive many visitors if you do not rank on the search engines first page? (think back to the earlier example of Tuvalu, did you even consider clicking onto page 2 of the results?)
Again the HIGHER the number the better!
And do you being to notice that the monthly searches column is more important because traffic is an estimation?
Quoted Search Results (QSR)
This is the BEST indicator for you to look at.
This shows you the number of competing websites ranked on Google for the keyword.
The lower the number the more chance you have to rank on Googles page-1.
Ideally, the number should be below 100.
Keyword Quality Index (KQI)
Shows how likely it is you will reach page-one on Google.
This is a quick way to determine whether the keyword will be a good marketing campaign for you to use.
If it is green and says Great then it may be a good option
If it says normal and is orange then you should probably look for another campaign to start.
Red= don’t even bother
This is a score for the keyword based on traffic and how much competition.
If your keyword has <10 monthly searches then you will not receive any traffic (as nobody cares!)
If there are hundreds of competing websites then it’s less likely yours will feature on page 1 of a Google search!
You want this number to be HIGH and ideally over 90.
If you type in your keyword into Google it will pop up some common searches beneath.
For example, a common headline for articles starts with “how to become…”
Beneath it brings up some ideas for what people search for on Google:
If we go one step further and click on “how to become rich…” we end up with more results appearing below:
In a moment, you’ll see how the alphabet soup function in Jaaxy really saves you TIME.
Once you have your post idea you just type the letters of the alphabet one at a time to come up with hundreds of ideas that people are already searching for
For example, type in “how to become rich a…” “how to become rich b…” “how to become rich c…” etc.
If you are struggling for content ideas this is a super simple way of generating hundreds if not thousands of ideas.
Have you noticed yet that you know other people are already searching for these ideas?
The best thing about Jaaxy is that it does this all for you.
And gives you the option to then do your own research in more detail or add to your brainstorm queue so you can see these keywords together.
Wouldn’t it be amazing if you could put all of your ideas in one place and then compare them against each other?
Enter “saved lists”!
Remember the main goal of keyword research is:
Get as many monthly visits to your website by reaching the top page of a search engine for your keyword.
This walkthrough for how to use Jaaxy shows you how I can find a good key phrase to write a blog post or YouTube video for.
Top tip: Find your keyword before writing the post (this gives you the focus throughout!)
Do you remember that my promise is to always be completely honest with you?
Now, I can almost hear your mind saying “as a relative newbie to the affiliate marketing world, are there other things that I should be spending my time and money on?”
So here are 2 things that you will NEED to pay for before this:
If you are just starting out and are not creating useful and engaging content already, then spending $49 a month on a Keyword Research Tool would be more silly than electing Donald Trump as the US president!
Now, let me ask you this “Would you pay for a service that provides regular visitors to your website EVERY month?”
If you would then getting the best SEO keyword research tool will help your website stand out like Shaquille O’Neil at a midgets convention!
Are you beginning to see how important the best SEO keyword research tool is?
As you read each word on this page you will see why people who upgrade their Jaaxy account say it is easily worth $99 per month to them.
Imagine what it would be like if your research on one post helps you get an extra $99 each time… hence, it pays for itself and some!
Wouldn’t it be amazing if you could get your SiteRank worked out for you and tracked?
The Pro version tracks up to 2,000 websites and the Enterprise version tracks up to 10,000 websites for a specific search.
Can you see how useful it would be to see how your website is progressing and improving over time?
Try it out for free!
What do you have to lose?
Type in a search below to start your keyword research
Jaaxy Pro version is a no brainer if you already have your website going and you have had some affiliate marketing training (through a legitimate course!)
Just picture this for a moment… You are already making some decent money each month and you are looking to scale your online business…
Therefore, the enterprise version will help you do just that!
In the next 2 minutes, you’ll find out how I get to use Jaaxy.
I don’t pay separately for average hosting.
I don’t pay separately for my training.
And I don’t pay additionally for Jaaxy.
Because I get all of these things (and more) as part of my Wealthy Affiliate membership.
Here are some things included in the Wealthy Affiliate membership:
You also get the “lite” version of Jaaxy, which has pretty much everything the pro version has (see video above).
So you effectively get the best SEO keyword research tool for free!
The closer and closer you get to the end of this article the more you realise that Jaaxy is the best SEO keyword research tool.
And as you are thinking about using the alphabet soup function, you become excited at the idea of getting content ideas on tap!
Earlier on, I asked you the question
Have you been trying to make money online for a while now but you’re NOT seeing the results you were hoping for?
If you want different results, do not do the same things.
You’ve got to wonder what you could do if you were able to receive FREE traffic so that your website can become more and more like a business instead of a job.
Keep changing for the better,
p.s. If you have any questions and I mean ANY questions about Jaaxy, please leave them below. Also, if you have used Jaaxy or another keyword tool before then please also add your opinions below.
p.p.s Are you serious about making money online to free up your time? I would advise you to check out my #1 recommended program here
*The capital of Tuvalu is Funafuti (CONGRATS!)