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13 Effective Ways to Create the Best Blog Headlines [Top Secret Blueprint]

There may be affiliate links in this article on how to create the best blog headlines, read the full disclaimer here.

 

You’re intelligent enough to know that your headlines can result in you getting more traffic to your website.

But most bloggers struggle to create a great headline that relates to their article. 

Don’t fret though amigo… Because headlines have been studied in great detail and there are some clear winning tactics that can help. In fact, once you start using the “perfect headline formula” it becomes as easy to write great headlines as saying 1-2-3!

This post will show you the findings of the best headline research ever done and how you can use this to create the best blog headlines.

 

Why are Headlines so Important? 


Here’s a fact for you:

You get less than 5 seconds to make someone’s mind up as to whether they want to read your article.  

 

 

Now, let me ask you this…

Do you think it’s important to spend time on something that accounts for 50% of your blog posts effectiveness?

 

 

The best digital marketers, such as Neil Patel, have identified the main reason that bloggers should spend more time on their headline.

 

 

The rule of thumb is to spend the same amount of time on piecing your headline together as you spend writing your blog post. Are you beginning to see why the best bloggers spend so much time on their headlines? 

 

Is There a Science to Writing Headlines? 


It’s more of an art combined with some science! But since there’s no way to guarantee what people will click on, this post will focus on the science side as much as possible. There are studies that have produced some incredible stats about what people tend to click on more often.

The more you read this article the more you will begin to understand how you can use these studies to your advantage!

 

So what are some of these results from these headline studies?

 

1. Use a Number at the Start

 

A number in the title resonates the most with readers by far! So try to use a number in your headline in at least 50% of your blog posts. 

Conductor did a study and produced the following table…

 

 

2. Odd Numbers Get 20% More Clicks Than Even Numbers

 

Not only do we now know that we should use a number, but it’s been proven that odd numbers get more clicks! Content Marketing Institute discovered this when they analysed 150,000 of the most successful headlines. Do not ask me why… it’s weird!!

 

 

3. Use Caps For The First Letter Of Each Word

The Conductor study also analysed the best way to use capitals in your headlines. 

They looked at 3 different ways:

Sentence Case – Effortlessly Create the Best Blog Headlines

CAPITALS- EFFORTLESSLY CREATE THE BEST BLOG HEADLINES

lower case- Effortlessly create the best blog headlines

 

As you can see “Sentence Case” was the clear winner…

 

 

#4 Use 57 Characters or Less

If your title gets cut off in Google then it may not have the same impact. Google cuts off headlines that are wider than 600 px wide on desktop.

Moz studied over 28,000 headlines on Google’s first page.

They found that the headlines get cut off between 42-68 characters long. The average was 57.7 characters. It’s important to note that some letters take up more space than others i.e. “w” takes up 4 times as much space as “i”.

If you’re like me you are gonna want to test that…

www

iiiiiiiiiiii

(Seems about right to me!)

 

If you want to air on the side of caution then use 45 characters max. But remember you can often use more emotional or powerful words the longer the title is, so it needs to be long enough to do two things:

  1. Make sense 
  2. Grab attention!

 

 

UPDATE!

The Webmaster tweeted me back on the above link. Moz found it actually increased to 70 characters in 2016 and 78 on mobile…

Moral of the story, longer headlines can be found so don’t scrimp! Make sure your message comes across in your headline and it makes sense.

 

#5 Stack Your Targeted Keyword at the Start

Verbilo did a report on how to use CoScheduler to write great headlines. They found that readers tend to skim headlines and so really only take in the first and last 3 words. 

If you want your readers to know what you are writing about then try to use your keyword at the start of the title.

 

#6 6 Words is Optimum

Since readers skim headlines, you can help them to read it all by trying to use 6 words. Remember, they tend to read the first and last 3 words of a headline

Makes sense, right?

 

#7 Use a Strong Adjective (Superlative) at the Beginning of the Title- But Don’t Overuse Them! 

Remember the one job of your title is to get readers to click on the link. This means they want to know what it’s about! If you just write a load of descriptive words the message gets lost… so don’t overdo it!

However, a great superlative adds more emotion and can make people want to click. That’s probably why 1 superlative did the best in the Conductor study!

 

 

#8 Scare People Into Clicking With a Negative Superlative 

i.e. 11 Worst Things That Will Destroy Your Business

 

CoScheduler discovered this interesting fact:

Negative superlatives performed 30% better than positive ones!

 

Blinking human nature eh?! Why does this not surprise you?

Have you noticed that the news always seems to be depressing? This probably explains why they choose these types of headlines more often!

 

 

#9 Use You or Your 

Make it about the reader. How are you going to help them?

Putting “you” in the title makes the reader believe you are talking to them! Buffer analysed the most highly shared titles and found that posts most shared were list posts and then “you/ your” posts (that’s why using a number was tip #1!)

 

 

#10 Using a Question? Only Use “How”

Buzzstream did a study that looked into the 10 worst shared phrases in titles. Among these 10 phrases were:

What should…

Would you…

Are you…

 

The only question word that does well to create the best blog headline is “how”. i.e. How to Win Friends and Influence People. 

 

 

#11 Use the Most Shared Keyword Phrases

Check out Buzzsumo’s awesome research and see how Max Woolf has broken it down into easy to see phrases.

The best 3-word phrases are…

Measured by Facebook shares:

  1. Character are you
  2. Before you die
  3. You probably don’t

Measured by FB engagement:

  1. Will make you
  2. This is why
  3. Can we guess

 

 

 

#12 Use Power Words! Create Emotion

You probably already know that emotional blog titles are shared much more. CoSchedule proved posts that were shared over 1,000 times had a much higher emotional marketing value (EMV)

 

Here is an infographic with CoSchedule’s “power words”! Use these to create emotion…

 

As you continue to read this page you will discover 2 amazing headline tools that can help to see the EMV score for your headline!

 

 

#13 Use a [Bracketed] Word!

People pick up on the bracketed word(s) because it is promising a certain type of content. For example:

  • Infographics
  • Interviews
  • Templates

Vb3 found that people tended to click on a bracketed headline 38% more often. 

 

The Perfect Headline Formula- Top Secret Blueprint


Now I can almost hear your mind thinking… “I don’t know where to start!!”

So let me put all of this information into the perfect headline formula. This formula can be used to churn out the best blog headlines as easily as burgers in McDonald’s. 

Of course, you’ve heard that you should spend just as long on your headline as you do writing your posts. You probably know that you should write 25 titles to create the best blog headlines. But this formula can help you come up with emotional, precise headlines that people will want to click!

 

Here it is amigo:

 

|odd number| + |superlative| + |keyword| + |additional wants|

 

The first thing to do is decide what your blog topic is going to be about. If you’re anything like me then you probably want to get a constant stream of free traffic to your website. Of course, you know that you will need to improve your SEO and rank on the first page of Google to be able to do this!

Therefore, the most important thing is obviously your keyword. 

Unless you’d like an epic 5,000-word article, this is not the time to get into finding great keywords that people search for every month but don’t have too many competing websites for it.

Related:

How to Find Keywords That Will Bring Traffic to Your Website

Jaaxy Keyword Research Tool Review- is it The Best Keyword Tool?

 

Now, you have your keyword we fill in the other blanks from the formula. This is how you can find out what number you should use, what superlative would work and what the additional wants should be…

  1. Type in your keyword into Google
  2. Make your number odd and higher than the highest number on page one of Google
  3. Note if there is a common superlative
  4. Take note of what the additional parts of the headings are

 

And do you begin to notice how you are creating a title that already ranks on page 1 on Google? But it doesn’t finish there!! You are going to make your title stand out and better than everyone else…

 

Let’s walk through an example together…

 

Let’s use the keyword “fat loss tips”…

1. Type in Fat Loss Tips into Google

2. The highest number on the page is The 77 Best Fat Loss Tips… So we want an odd number higher than 77 (as the highest number often gets clicked!)

3. The superlative’s on page one include “effective” and “best” (none are in more than one headline)

4. The top 4 out of 5 headlines mention “experts” or “backed by science”.

 

So if your keyword was “fat loss tips” a great title would be:

85 Effective Fat Loss Tips That Are Actually Evidence-Based [2019]

 

You have made your title stand out in 3 key ways:

  1. You now have the highest number (human nature likes more!)
  2. Your superlative is related to the most common emotional pull (“effective” in this case)
  3. You have taken the most common additional wants and gone one step further (put 2019 in brackets)

 

Now let’s compare your headline with the top three on page one:

 

 

  • 20 Effective Tips to Lose Belly Fat (Backed by Science) 
  • How to Lose Weight Fast: 3 Simple Steps, Based on Science 
  • 26 Weight Loss Tips That Are Actually Evidence-Based 
  • 85 Effective Fat Loss Tips That Are Actually Evidence-Based [2019]

 

You decide what title you would click on here.

You may be thinking this is all a lot to take in in one go. So get your free copy of the hypnotic writing cheatsheet, which has additional headline templates, camouflaged words (that can make your ad NOT look like an ad) and another example of the perfect headline formula.

 

 

 

 

Headline Tools That Gives You the Edge


OK so that was the juicy part but there’s one last step that you MUST do if you want to make sure you’re writing the best headline possible!

These are the 2 amazing headline tools:

  1. CoSchedule– Great to get a quick rough idea
  2. Aminstitute– More accurate at giving an emotional score

 

CoSchedule is a great tool to get an idea quickly about whether your headline would work to drive traffic and shares. It’s monkey simple to use and gives some great tips to improve the score.

Once you think you’ve settled on your headline head over to Aminstitute. This is where you can find out your headlines EMV (Emotional Marketing Value). This score is without a doubt the one you need to focus on the most as if you can get a good EMV (above 50% is pretty good!)

As you can see below, the average EMV score is almost 40 of posts that get shares of over 1,000. So if you can get the score above 50%, have an odd number in there with a great keyword you’ll definitely be doing something right!

 

 

 

 

Going back to the example above it shows why these are the top 3 rankings on Google!

  • 20 Effective Tips to Lose Belly Fat (Backed by Science) – CoScheduler 64 Aminstitute 40% 
  • How to Lose Weight Fast: 3 Simple Steps, Based on Science – CoScheduler 67 Aminstitute 27.27%
  • 26 Weight Loss Tips That Are Actually Evidence-Based – CoScheduler 65 Aminstitute 50%
  • 85 Effective Fat Loss Tips That Are Actually Evidence-Based – CoScheduler 65 Aminstitute 55.56%

 

Get your free headline templates and a different example of the perfect blog formula here…

 

 

 

Create the Best Blog Headlines Summary


So writing a headline is part art part science. 

However, are you beginning to notice you can use these studies to your advantage when creating your headlines?

There’s no easy way to create the best blog headlines and it will require some time and work. But if you can use the perfect headline formula you will be on your way to making your headlines stand out like an honest man in the White House. 

Keep changing for the better,

 

Mike

 

P.S. Let me know which tip you think is the most useful and please do put a comment below with your next blog headline (obviously after using the perfect headline template!)

 

P.P.S. One last tip… If you find a headline with a higher EMV on Aminstitute then use that in your pins (as long as it’s the same topic!)

 

 

2019 Jaaxy Review- Best SEO Keyword Research Tool

‏Can you imagine getting FREE traffic to your website whilst sleeping? Well, finding the best SEO keyword research tool will certainly help you do this.
 

 

Simply perform a search below to start your research.

 

After you read this short article, you will feel a sense of relief that it’s possible to get this FREE traffic.

So settle in amigo and read on to find out!

 

best SEO keyword research tool

 

Jaaxy- The Overview and Rankings


 

First… What is a Keyword?


A keyword is the word OR phrase typed into Google or another search engine (i.e. Bing or Yahoo etc.)

So why does this matter to you?

Because if you know what people are typing into Google you can create more content that people are searching for.

Therefore people will naturally visit your website for free!

Second… What is SEO?


Search Engine Optimisation.

Simply put it is making your website easier to find on search engines such as Google, Bing or Yahoo etc.

Monkey simple… Next!

 

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What is Keyword Research?


Let me ask you this.

What is the capital of Tuvalu?*

Not sure… well go and work it out then come back and read some more.

I bet if you actually did that you went into Google and found the answer within seconds.

Did you see it on the Wikipedia page at the top? But if you were to scroll down you will probably see a load of random peoples websites.

These websites have got onto page 1 on a Google search because of a number of reasons:

  1. The page has a keyword that matches what was typed into Google (i.e. “What is the capital of Tuvalu”)
  2. The web page has relevant content to what was typed in
  3. They provide valuable content to their audience regularly.

However, the most important factor here is number 1.

If you create specific content for a keyword that fits EXACTLY you’ve got a higher chance of being ranked on page one of Google!

 

Here’s a fact for you:

Google’s entire business model is built on MATCHING the right content to their users intent

Now read that again.

 

Now if you’re like me you’re probably thinking…

“Will many people even be typing that into Google?”

Well, does the Pope wear a funny hat?

best SEO keyword tool

 

181 people type this into Google PER MONTH! (see the screenshot above)

The fact is that the websites on page one of Google will receive regular visitors to their website every month from people typing in the keyword “what is the capital of Tuvalu”…

Now imagine you had 10 or 100 or 1,000 posts that are on the top page of Google.

 

Are you beginning to see how you can get free traffic?

Wouldn’t it be amazing if you could find certain keywords that people search for every month and have hardly any competition from other websites?

Hence, the keywords you put onto your website’s pages you can increase the chance of receiving FREE traffic every month to your site.

 

In Affiliate marketing, MORE traffic means MORE sales and more sales means more money.

So if you can get traffic for free, it is effectively more money for free!

This is a big step in the right direction for you to create more TIME, which is the whole purpose of this website!

Little by little you begin to see why keyword research is pretty important…

 

Who is Jaaxy for?


Imagine what you could do if you could get free traffic to your website EVERY month.

Are you still looking for the best SEO keyword research tool?

And have you noticed yet that Jaaxy can help you to find keywords that have little competition, so it’s more likely that you can reach the desired page 1 of Google?

This is what the online world calls SEO (Search Engine Optimisation). It is a method of bringing people to your website every month for free.

It’s another great way to decide on a specific niche if you’re just starting out.

Click here to read more about how to find your niche.

If you are currently using affiliate marketing or thinking about starting to use affiliate marketing, then the best SEO keyword research tool is a must!

Here is a list of people that may use Jaaxy:

  • Anyone with a business
  • Niche pursuers
  • Article marketers
  • Freelance writers
  • Professional bloggers
  • Domain flippers
  • Site flippers
  • Online / Pay Per Click advertisers
  • YouTube marketers
  • SEO companies
  • People who want to ‘spy’ on their competitors
  • Viral-news website owners looking for new trends to leverage
  • Internet marketers wanting to know how high their sites and posts are ranking on the SERPs
  • Local marketers
  • Local businesses
  • Affiliate marketers
  • Email marketers wanting to find hot topics to discuss with their subscribers.

Click here

 

Jaaxy- How to determine a “Quality” Keyword?


Here are the MAIN features of using Jaaxy explained:

best SEO keyword tool

Monthly Searches (Avg)

This is the total number of searches that the keyword produces on search engines each month.

The HIGHER this number the more people will visit your website.

So look for over 50!

 

Traffic

If you achieve 1st-page rankings this is the estimated amount of visitors you will receive to your account.

Just think about it…

Will you receive many visitors if you do not rank on the search engines first page? (think back to the earlier example of Tuvalu, did you even consider clicking onto page 2 of the results?)

Again the HIGHER the number the better!

And do you being to notice that the monthly searches column is more important because traffic is an estimation?

 

Quoted Search Results (QSR)

This is the BEST indicator for you to look at.

This shows you the number of competing websites ranked on Google for the keyword.

The lower the number the more chance you have to rank on Googles page-1.

Ideally, the number should be below 100.

Keyword Quality Index (KQI)

Shows how likely it is you will reach page-one on Google.

This is a quick way to determine whether the keyword will be a good marketing campaign for you to use.

If it is green and says Great then it may be a good option

If it says normal and is orange then you should probably look for another campaign to start.

Red= don’t even bother

SEO Power

This is a score for the keyword based on traffic and how much competition.

If your keyword has <10 monthly searches then you will not receive any traffic (as nobody cares!)

If there are hundreds of competing websites then it’s less likely yours will feature on page 1 of a Google search!

You want this number to be HIGH and ideally over 90.

Alphabet Soup


If you type in your keyword into Google it will pop up some common searches beneath.

For example, a common headline for articles starts with “how to become…”

Beneath it brings up some ideas for what people search for on Google:

best SEO keyword research tool

If we go one step further and click on “how to become rich…” we end up with more results appearing below:

best SEO keyword research tool

In a moment, you’ll see how the alphabet soup function in Jaaxy really saves you TIME.

Once you have your post idea you just type the letters of the alphabet one at a time to come up with hundreds of ideas that people are already searching for

For example, type in “how to become rich a…” “how to become rich b…” “how to become rich c…” etc.

best SEO keyword research toolbest SEO keyword research tool

If you are struggling for content ideas this is a super simple way of generating hundreds if not thousands of ideas.

Have you noticed yet that you know other people are already searching for these ideas?

The best thing about Jaaxy is that it does this all for you.

And gives you the option to then do your own research in more detail or add to your brainstorm queue so you can see these keywords together.

best seo keyword research

Saved Lists


Wouldn’t it be amazing if you could put all of your ideas in one place and then compare them against each other?

Enter “saved lists”!

Remember the main goal of keyword research is:

Get as many monthly visits to your website by reaching the top page of a search engine for your keyword.

This walkthrough for how to use Jaaxy shows you how I can find a good key phrase to write a blog post or YouTube video for.

Top tip: Find your keyword before writing the post (this gives you the focus throughout!)

Is it Worth it?


Do you remember that my promise is to always be completely honest with you?

Now, I can almost hear your mind saying “as a relative newbie to the affiliate marketing world, are there other things that I should be spending my time and money on?”

100% YES!

So here are 2 things that you will NEED to pay for before this:

  1. Hosting
  2. Affiliate marketing training

If you are just starting out and are not creating useful and engaging content already, then spending $49 a month on a Keyword Research Tool would be more silly than electing Donald Trump as the US president!

Related Articles

Now, let me ask you this “Would you pay for a service that provides regular visitors to your website EVERY month?”

If you would then getting the best SEO keyword research tool will help your website stand out like Shaquille O’Neil at a midgets convention!

Are you beginning to see how important the best SEO keyword research tool is?

As you read each word on this page you will see why people who upgrade their Jaaxy account say it is easily worth $99 per month to them.

Imagine what it would be like if your research on one post helps you get an extra $99 each time… hence, it pays for itself and some!

best SEO keyword research tool

Wouldn’t it be amazing if you could get your SiteRank worked out for you and tracked?

The Pro version tracks up to 2,000 websites and the Enterprise version tracks up to 10,000 websites for a specific search.

Can you see how useful it would be to see how your website is progressing and improving over time?

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My Recommendation


Try it out for free!

What do you have to lose?

Type in a search below to start your keyword research

 

Jaaxy Pro version is a no brainer if you already have your website going and you have had some affiliate marketing training (through a legitimate course!)

Just picture this for a moment… You are already making some decent money each month and you are looking to scale your online business…

Therefore, the enterprise version will help you do just that!

STOP!!

  • Are you still relatively new to affiliate marketing?
  • Have you been trying to make money online for a while now but you’re NOT seeing the results you were hoping for?

In the next 2 minutes, you’ll find out how I get to use Jaaxy.

I don’t pay separately for average hosting.

I don’t pay separately for my training.

And I don’t pay additionally for Jaaxy.

Because I get all of these things (and more) as part of my Wealthy Affiliate membership.

Here are some things included in the Wealthy Affiliate membership:

  • Hosting (people pay over $200 per month just for this type of hosting- you can easily move your existing website here to benefit from this hosting)
  • Site Rubrix (helps build a great website in 30 seconds, then helps to track and add content to your website)
  • Community Support (hundreds of thousands of people- there is ALWAYS someone on there to help)
  • Affiliate marketing training (AMAZING CONTENT- constantly updated)

You also get the “lite” version of Jaaxy, which has pretty much everything the pro version has (see video above).

So you effectively get the best SEO keyword research tool for free!

Click here to join Wealthy Affiliate for free!

Make Time Online Summary- Best SEO Keyword Research Tool


The closer and closer you get to the end of this article the more you realise that Jaaxy is the best SEO keyword research tool.

And as you are thinking about using the alphabet soup function, you become excited at the idea of getting content ideas on tap!

Earlier on, I asked you the question

Have you been trying to make money online for a while now but you’re NOT seeing the results you were hoping for?

If you want different results, do not do the same things.

Albert Einstein

You’ve got to wonder what you could do if you were able to receive FREE traffic so that your website can become more and more like a business instead of a job.

Keep changing for the better,

Mike

p.s. If you have any questions and I mean ANY questions about Jaaxy, please leave them below. Also, if you have used Jaaxy or another keyword tool before then please also add your opinions below.

p.p.s Are you serious about making money online to free up your time? I would advise you to check out my #1 recommended program here

*The capital of Tuvalu is Funafuti (CONGRATS!)

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